On Friday, February 24 2017, the CAMSS Executive Council met at the Four Seasons Hotel, Toronto for an intimate and in-depth discussion around the most pressing strategic and technical challenges facing IT and Line of Business leaders in Canada. These discussions subsequently shape the agenda for the 2017 CAMSS Canada conferences. Numerous topics were raised by the group, […]
At the recent Adobe Summit, Ben Gaines and Jen Lasser talked about how to use data to tell powerful customer stories. Making data useable is perhaps the biggest challenge for analysts and marketers. Combing through massive amounts of data can be overwhelming, and takes forever, and then it still needs to be interpreted and shared […]
Today’s successful marketing programs are driven by technology, and the rate of change and speed of innovation is accelerating. To keep up, and stay ahead of the competition, you need talent that can help you make the most of data, move faster, and create engaging customer experience. But how do you know what skills gaps […]
The subject of Digital Transformation is on everyone’s mind. This session delivered by Loni Stark, Senior Director of Strategy & Product Marketing, Adobe, was one of over half a dozen on the same subject at Adobe Summit this week. How do we define Digital Transformation? This depends on who you ask. Everyone defines digital transformation […]
Today’s the day. Adobe Summit opens to 12,000+ attendees, all looking for the absolute latest in digital marketing insights, and product announcements. We had a sneak preview last week of Adobe’s first announcements last week, and have been itching to share. Here are some things to look forward to from Adobe this week: New Adobe […]
Digital technology is impacting everything on a global scale, from stem cells to outer space. Organizations that adopt and implement digital transformation (DX) strategies, and digital maturity models are already experiencing profound changes in the way they do business and how they are perceived on the international stage. Early adopters and ambassadors of DX are […]
I have a love/hate relationship with today’s Internet of Things (IoT) gadgets. I love the tech and what it can do, but I hate the fact I have to share private information to make them work. I grew up in a world without the Internet or cell phones. Privacy and security was simply a matter […]
If you’re new to the blockchain concept, you’re not alone. It sounds more complex than it really is. However, the impact that the blockchain will have on digitally transforming the global economy will be dramatic. From banks to fintech, e-commerce to self-service, the blockchain is redefining (and disrupting) the way we transmit value to each […]
Terminus co-founder and CMO Sangram Vajre delivered the opening address at Revenue Summit 2017, where he examined two “mega-trends” in account-based marketing. Where are we today, what are the challenges we face and where did they come from? What does the future hold in store for the next 15 years? The first “mega-trend” involves the […]
Who better to ask about building the optimal technology stack for your B2B enterprise than executives who’ve done it themselves? One of the more popular sessions at day 2 of Revenue Summit 2017 featured Edison Partners CMO Kelly Ford moderating a panel discussion on building tech stacks, starring McKesson head of digital marketing and technologies […]
“Marketers have an intimacy problem,” admits Demandbase CMO Peter Isaacson. “Not the kind of intimacy problem that can be cured by a little blue pill, but the type of problem that exists between marketers and companies and their customers and prospects.” Once upon a time, argues Isaacson, sellers had intimate knowledge of their customers. Think […]
Imagine there were mulligans for B2B entrepreneurs navigating the perils and pitfalls on the journey from $0 to IPO. Would that there were, you’re thinking, but in reality and in business building there are no do-overs. True, however; the next best thing is learning from the mistakes made by those who have tread boldly before […]
We created a Big List of 2017 Marketing Conferences, and were asked to provide one for Tech and Innovation Conferences as well. Here it is! If you have some conference budget left to plan, you have plenty to choose from. Innovation Summit 2017 Hosted by: The Economist Date: February 28 Location: Chicago, IL The […]
Planning where to spend your conference budget next year? There may just be too many marketing conferences to attend all of them! Some of these require no introduction, but others may not even have been on your radar: Haste and Hustle Hosted by: Haste and Hustle Date: February 9-10 Location: Niagara Falls, ON A […]
It is almost guaranteed that at a conference you will meet someone who inspires you, whether an attendee, or a speaker at one of the sessions. The Marketing Profs B2B Forum is no exception. This inevitably happens to everyone. Someone says something that totally resonates with you, or makes that light switch go on. This […]
The two sessions I especially want to share with everyone today are on an important topic for many marketers; content marketing (of any kind) on a shoestring budget. Content Marketing Strategy for Any Size Budget Michael Brenner, from Marketing Insider Group presented “Content Marketing Strategy for Any Size Budget”. He started with a bit of […]
How to Make B2B History There is no better way to kick off a MarketingProfs B2B Forum (MPB2B) than with a resounding chorus and Ann Handley in a gold bedazzled choir robe. This event promises to be one full of those “you had to be there” moments, so we’ll do our best to share the […]
October 18-21 will be the third time I’ll be in Boston for a MarketingProfs B2B (MPB2B) Forum. EXCITED doesn’t even begin to cover the force of emotions racing through me. Already. (Okay, truth be told, I’ve been counting down for months) My advice…While working on your 2017 budgets, and deciding which of the fantastic B2B […]
Marketo’s Marketing Nation Online conference (#mktgnation) was on Wednesday. There are two things I love about this conference 1) it’s free 2) it’s online. I don’t need to spend hours traveling somewhere, and I can still pick and choose agenda items that mean something to me. It was all about strategy for me, as I […]
September means back to school for students across North America. But as the old adage goes, you’re never too old to learn and in the ever-changing B2B space, every professional must be something of a perpetual student or risk flunking out. This week, B2B Trending Conversations hits the books — in this case all things B2B-related […]
