digital transformation

How Digital Transformation is Reshaping the Global Marketplace

Digital technology is impacting everything on a global scale, from stem cells to outer space. Organizations that adopt and implement digital transformation (DX) strategies, and digital maturity models are already experiencing profound changes in the way they do business and how they are perceived on the international stage. Early adopters and ambassadors of DX are […]

blockchain

The Blockchain: Google Docs of the Global Economy

If you’re new to the blockchain concept, you’re not alone. It sounds more complex than it really is. However, the impact that the blockchain will have on digitally transforming the global economy will be dramatic. From banks to fintech, e-commerce to self-service, the blockchain is redefining (and disrupting) the way we transmit value to each […]

tech stack

Building a Better Tech Stack: A Panel Discussion at #RevSummit17

Who better to ask about building the optimal technology stack for your B2B enterprise than executives who’ve done it themselves? One of the more popular sessions at day 2 of Revenue Summit 2017 featured Edison Partners CMO Kelly Ford moderating a panel discussion on building tech stacks, starring McKesson head of digital marketing and technologies […]

mpb2b shoestring

Live at MPB2B: Marketing on a Shoestring

The two sessions I especially want to share with everyone today are on an important topic for many marketers; content marketing (of any kind) on a shoestring budget. Content Marketing Strategy for Any Size Budget Michael Brenner, from Marketing Insider Group presented “Content Marketing Strategy for Any Size Budget”. He started with a bit of […]

B2B Trending Conversations: Summer conference special

As summer heats up across North America, so too does the B2B conference calendar. This week, B2B Conversation has our collective ears to the scorched sidewalk—OK, we’re really monitoring social media—to bring you the latest buzz from July’s hottest B2B events from across the continent. From Microsoft’s Worldwide Partner Conference in Toronto to OpenText’s Enterprise […]