cxo challenges

Canadian Technology Leaders Identify Top Challenges Facing CXOs in 2017

On Friday, February 24 2017, the CAMSS Executive Council met at the Four Seasons Hotel, Toronto for an intimate and in-depth discussion around the most pressing strategic and technical challenges facing IT and Line of Business leaders in Canada. These discussions subsequently shape the agenda for the 2017 CAMSS Canada conferences. Numerous topics were raised by the group, […]

data storytelling

Using Data to Tell Powerful Customer Journey Stories

At the recent Adobe Summit, Ben Gaines and Jen Lasser talked about how to use data to tell powerful customer stories. Making data useable is perhaps the biggest challenge for analysts and marketers. Combing through massive amounts of data can be overwhelming, and takes forever, and then it still needs to be interpreted and shared […]

closing technology skills gap

Redefining the Way We Learn: Closing the Technology Skills Gap

Today’s successful marketing programs are driven by technology, and the rate of change and speed of innovation is accelerating. To keep up, and stay ahead of the competition, you need talent that can help you make the most of data, move faster, and create engaging customer experience. But how do you know what skills gaps […]

digital transformation

How Digital Transformation is Reshaping the Global Marketplace

Digital technology is impacting everything on a global scale, from stem cells to outer space. Organizations that adopt and implement digital transformation (DX) strategies, and digital maturity models are already experiencing profound changes in the way they do business and how they are perceived on the international stage. Early adopters and ambassadors of DX are […]

blockchain

The Blockchain: Google Docs of the Global Economy

If you’re new to the blockchain concept, you’re not alone. It sounds more complex than it really is. However, the impact that the blockchain will have on digitally transforming the global economy will be dramatic. From banks to fintech, e-commerce to self-service, the blockchain is redefining (and disrupting) the way we transmit value to each […]

tech stack

Building a Better Tech Stack: A Panel Discussion at #RevSummit17

Who better to ask about building the optimal technology stack for your B2B enterprise than executives who’ve done it themselves? One of the more popular sessions at day 2 of Revenue Summit 2017 featured Edison Partners CMO Kelly Ford moderating a panel discussion on building tech stacks, starring McKesson head of digital marketing and technologies […]

revenue summit IPO

There Are No Do-Overs on the Road to IPO — Here’s the Next Best Thing!

Imagine there were mulligans for B2B entrepreneurs navigating the perils and pitfalls on the journey from $0 to IPO. Would that there were, you’re thinking, but in reality and in business building there are no do-overs. True, however; the next best thing is learning from the mistakes made by those who have tread boldly before […]

mpb2b shoestring

Live at MPB2B: Marketing on a Shoestring

The two sessions I especially want to share with everyone today are on an important topic for many marketers; content marketing (of any kind) on a shoestring budget. Content Marketing Strategy for Any Size Budget Michael Brenner, from Marketing Insider Group presented “Content Marketing Strategy for Any Size Budget”. He started with a bit of […]