In an on-demand B2B universe, content marketing becomes information, useful experiences that are useful to the marketer too. It’s measurable, delivered however the information seeker prefers, from 140-character tweets with answers to the most popular questions asked by customers to triggered emails, catalogs, whitepapers, and more. For content to really develop relationships, however, marketers must […]
If content is king, it seems video content is ascending the throne. The Content Marketing Institute reports 73 percent of B2B marketers use video, and according to a survey by Demand Metric this year, 82 percent of B2B organizations report some level of success with video marketing. In a separate Demand Metric survey from August, […]
Guest post by Adam Dawson Oh search engines; you glorious portals to millions of tidbits of information that have made settling arguments over useless facts painless. Because of you, there is a scarcity of scenarios where questions go unanswered because someone can whip their smartphone out and “Google” it. Instead of wandering through libraries, spending […]
After the current content marketing craze runs its course, what comes next? A look into the digital marketing crystal ball. Content marketing is the hottest thing in marketing. Social media marketing is on the wane and SEO is in a state of confusion and reinvention. Today, all things marketing seem to end in content. It’s […]
