PwC will be spending the next several months continuing to open a series of Digital Experience Centres in the U.S. and the U.K. that bring together interdisciplinary groups of experts to solve corporate challenges using virtual reality, the Internet of Things and more. The consulting firm officially opened its Toronto Digital Experience Centre on Tuesday, […]
There are a few things that go through your mind when a hungry Spotted Python decides your hand is lunch. Mostly they have to do with really, really wanting said python to let go, but also some regret at having been dumb enough to put your hand in front of it in the first place, […]
At every conference we hear statements that stay with us for a long time; some statistics, some insightful, some inspiring, and some just downright funny (especially when taken out of context). I thought I’d share some of these heard at MarTech and MarketingProfs B2B Forum (MPB2B) last week: “In many use cases talking to […]
Customer experience has remained one of the most crucial factors in retaining the existing clients. The customer pool for B2B businesses is smaller when compared to B2C businesses. For B2B businesses, it is extremely important to hold on to the current customers as losing even a single customer due to poor customer service can be […]
Don’t Confuse a New Look with a New Brand If you have ever sat across from a chief financial officer or the head of sales and tried to convince them that thought leadership is actually a thing, then you will appreciate the 99U blog published by Adobe. This, in my view, is a gold standard for corporate […]
Microsoft’s CMO wants to develop a common customer identification system that would allow B2B marketers to log on to software applications from almost any vendor and ease the process of analyzing the work they do. During the closing keynote of Uberflip’s The Content Experience in Toronto on Wednesday, Grad Conn showed a screenshot of all […]
Companies need to start looking beyond packaged software from vendors and redesign their own applications to incorporate machine learning algorithms if they want to make artificial intelligence a viable business tool, a Forrester analyst warned the Enterprise World conference this week. Speaking in a breakout session at the annual OpenText customer and partner event, Forrester […]
DXAgents presented a panel on Clarity Without Complexity: Data-Driven Digital Transformation at BigData Toronto this week. Namir Anani, President and CEO, Information and Communications Technology Council, moderated an interactive dialog on data-driven digital transformation and its impact on value creation in today’s digital world. Irene Zaguskin, CIO, Enercare, Alexey Rykhva, CIO, Procter & Gamble Canada, Boris Bogatirev, Manager Consulting, Analytics […]
The past decade has proven the importance of digital mediums to set the difference in marketing strategies and catching a large pool of clients. Whereas some people may agree your office’s location still proves a decisive factor for building trust in customer service management, there is still an unexploited value in the usage of smartphones […]
B2B News Network set out to find the top B2B online communities, so we went straight to you for the ones you find enriching and enjoy being a part of. You told us about your favourite spaces and places and how your fellow B2B practitioners can benefit from them. One of your favourite’s was Spiceworks. […]
Pokémon Go is moving consumers to businesses in droves. More than 10 million daily users are walking past business after business in pursuit of the 90s-era anime monsters featured in the game. Eventually, these consumers get hungry. Or bored. Or, more likely, they run out of battery life, and that’s good for nearby businesses. Businesses […]
Apologizing properly isn’t angelic. It’s a skill that can be learned. Consider this: B2B methods and verticals are dependent on relationship management. Long term, fully expressive, mutually beneficial dealings between vendors and customers is at the heart of account-based marketing, SAAS contracts and permission-based automation services. Whenever and wherever there is a long-term relationship between […]
Experian Marketing Services recently released a study that aimed to identify the biggest opportunities and barriers marketers face. The study, entitled, “2015 Digital Marketer Report,” polled 1,000 global marketers and placed heavy focus on how customer data is collected and used. The research highlights several key marketing issues businesses currently face, including the inability to […]
This article is fifth in our SAP CMO Series. To view a summary of the SAP/CMO Council Adaptive Customer Experiences research report, click here. To download the full report (registration required) click here. Technology has caused a shift from product-centric to customer-centric business practices. The age of the customer has arrived and person-to-person engagement is […]
