Embracing unpredictability: what large enterprises can learn from lean strategy experimentation

“The true method of knowledge is experimentation”, said William Blake famously. Tom Weckström is Entrepreneur in Residence at Coventures Oy Learning, testing, tinkering, trying, prodding. Whichever verb one wishes to use, knowledge is produced by trying out different approaches and comparing the outcomes, similar to the scientific method. It’s also key to fending off uncertainty. […]