B2B marketing news, b to b marketing news
Office security is a critical issue for businesses of all sizes. Whether you’re a startup just getting off the ground or a well-established company, it’s essential to take steps to protect your business and your employees. Here are a few office security tips to keep in mind. Install A Security System A security system is […]
Like all great things, results take time. You wouldn’t expect to be an expert chef after 1 week in culinary school, just as you can’t expect an abundance of digital marketing results in just a week’s time. Anyone can manipulate links, automate content, or use other sketchy marketing tactics to get temporary results. But this isn’t what […]
The Content Marketing Institute undertook its first-ever career and salary survey this year to assess these topics and more in the state of content marketing careers. The company surveyed more than 1,100 content marketers, and the results reveal eye-opening insights into the aspirations of professional content marketers and the opportunities for companies to more effectively […]
Source: https://pixabay.com/photos/bitcoin-financial-idea-lightbulb-3091789/ Coming up with a brilliant business concept that has the potential to disrupt the market is only the first step in your entrepreneurship journey. You have a long way to go before you can convert this idea into a commercial, profitable enterprise. Typically, the process of entering the startup ecosystem is not only […]
Artificial intelligence is growing increasingly sophisticated. From its origins in science fiction, AI can now be found everywhere today, from self-driving cars to smartphones and apps. The technology has also trickled down to SMEs, with different industries making use of machine learning in sales, marketing and business process optimization. The medical marijuana card industry also […]
by Adrian Thomas, Canada Country President, Schneider Electric We recognize the global signals of climate change: rising sea levels, extreme temperatures, wildfires and floods. With these impacts becoming more persistent, when will we collectively accept the current state of climate change is a crisis that we must resolve now? Canada has pledged commitments to cut greenhouse gas […]
Some people can live in a mess, but I’m not one of those people. If I open up my closet door and see dirty clothes on the floor, hangers askew and way too many shirts crammed in next to one another on the rack, I immediately feel overwhelmed and frustrated. Even worse, such a disastrous view […]
As the world grappled with a lot of unexpected changes, 2021 was a year of fast development across all industries. It was also a year of new trends for businesses; some of those trends were successful enough to make way to 2022. Business owners and entrepreneurs can rely on these trends to help them guide […]
Conversions and customer engagement are closely related. Engaged clients establish solid, long-lasting bonds with the business, increasing loyalty and boosting conversion rates. However, a devoted client base does not increase on its own. It’s the outcome of careful planning, research, and execution that initially offers a first-rate client experience. Continue reading for 5 effective tactics […]
The 2022 labor shortage will be a huge problem for the United States, and it is going to affect every industry. The labor shortage is expected to be around 2 million workers, but that number could climb as high as 4 million if we do not act soon. At present, there’s already a deficit of […]
By: Garrett Mehrguth Scaling a business. The word “scale” can mean different things to different people. What scaling really means is taking your business to the next level by, well, really getting your stuff together before you can climb the next rung of the success ladder. Entrepreneurs love to talk about how they’re going to […]
Video is one of the most powerful tools in a marketer’s toolkit. It can be used to create a strong emotional connection with your audience, and it can be extremely effective in promoting your brand. But video marketing doesn’t have to be limited to just creating awareness for your brand. You can also use video […]
by Ted Grossman, Tech Principal, Alexander Group In recent years, the state of the economy has grown increasingly turbulent amid a host of supply chain disruptions, geo-political influences, and rising inflation. These unpredictable external market factors, combined with the rapid speed at which technology evolves, makes it exceedingly difficult to for players in the high tech industry to ensure consistent growth andprofitability. Furthermore, as competition continues to innovate and […]
By Jaakko Paalanen, Chief Revenue Officer at Leadfeeder It’s no secret – lead generation can be a costly endeavour for a business. In fact, the average cost of closing a lead is estimated to be around $198 from start to finish. Savvy buyers, stiff competition, and longer sales cycles have created complex funnels that make it […]
By Garry Hamilton, Chief Growth Officer and Founder, Equator Amid global economic gloom, the manufacturing sector remains a beacon of hope that a second “Roaring Twenties” decade of industrial investment and unrestrained productivity might still happen. Central to this positive outlook is the promise of the vast sums that are set to be spent on intelligent manufacturing. According to ABI Research, a global […]
By Jason Falovo When a network goes down, we realize how much we rely on connectivity to conduct business. The most recent nationwideoutage prompted many retailers to only accept cash, with ATMs and credit card transactions widely unavailable. Even emergency services were impacted. The outage highlighted the need for failover strategies that ensure network data can be rerouted on a secondary or back up network if the primary network link fails. […]
By Marc LeCuyer, Vice President, Americas Technology Workflows GTM, ServiceNow Canada From the incredibly hot labour market that was on fire for the first half of the year to an economy that is now seeing inflation climb to the highest point we’ve seen in decades, we’re experiencing a perfect storm of societal and economic change in […]
If you are just starting your business, you might be puzzled as to why businesses would hire digital marketing agencies rather than doing the job on their own. There are major benefits that come out of outsourcing, and the following article will go through the most important ones. In this day and age, when the […]
You’re working full time, but you have the itch to do more. You want to grow and evolve your career, but you don’t have the time or energy to commit to another full-time job. If this sounds like you, then we’ve got some good news. You can still elevate your digital marketing career while working […]
By Tom Perry, CEO, Sherpa A wave of tech investment is flowing through the Channel with global IT budgets set to grow by 26% in 2022. As businesses spend more to augment their operations the ripple effects will be felt far and wide. The tricky part will undoubtedly be understanding how you can invest wisely and get […]
