Bell Canada, Hootsuite, Oracle, Telus Health and Brainrider are all preparing to offer their best B2B advice as part of the second-annual SiriusDecisions Summit Canada next week. Scheduled for March 5th at the Hilton Toronto, the SD Canada Summit will cover areas including account-based marketing (ABM) strategies, an artificial intelligence (AI) playbook for B2B firms and […]
Oracle is using this week’s B2B Marketing Exchange to showcase its success in account-based marketing to key enterprise decision-makers such as human resources executives. In a joint presentation with its agency, Quarry, Oracle walked through a campaign dubbed “Power To The People People,” which was aimed at driving awareness of its human capital management (HCM) […]
Lots of execs attending B2B Marketing Exchange this week were probably talking notes, and a few might have even sketched out what they saw being presented, but there’s another way to capture the insights: keynoteinks. In an exclusive partnership with St. Jacobs, Ont.-based marketing agency Quarry, B2B News Network is presenting the work of illustrator […]
The whole point of enterprise resourcing planning (ERP) software is to meet a cross-section of industry needs, and Infor is reinforcing that point with a TV commercial that shows how its CloudSuite is changing the worlds of manufacturing, health-care and even sports. The 30-second spot offers a whirlwind tour of prototypical customers of CloudSuite, a […]
Are you wondering how you can improve your game plan for generating more frequent and better leads? For generating quality leads, you have to gain access to your audience information. You need to capture this information to understand the visitors’ preference which will help you persuade them to buy your product in the long run. […]
Your analytics have so much to tell you about your social media and your audience – you just have to pay real attention to them and learn from them as they provide a wealth of information on what works and what doesn’t. And if you go beyond the obvious – like number of clicks or […]
Ninety-three per cent of sales professionals and 87 per cent of marketers believe virtual assistants powered by artificial intelligence technologies could improve cross-functional relationships, according to the results of a survey released by Conversica. The Valentine’s Day Sales and Marketing Report is based on responses from approximately 1,000 U.S.-based sales and marketing professionals and explored […]
Aprimo on Wednesday will announce a partnership with a software provider called Episerver that is promising B2B firms a single, cloud-based dashboard to avoid project delays or “rogue campaigns” due to lack of standards or inconsistencies across marketing. The joint offering, which is coming out of Episerver’s customer event in Stockholm, Sweden, means Aprimo’s marketing […]
A rapper who travels via teleporter. Dancers clad in tight-fitting gold bodysuits. A convertible made out of ice. If this doesn’t scream “expense management” to you, that’s exactly what Expensify had in mind. The San Francisco-based firm on Tuesday formally launched the its first major TV commercial ahead of Super Bowl Sunday, where it is […]
The best thing for SurveyMonkey CMO Leela Srinivasan to focus on is: Strengthening awareness and perception of the firm’s brand Educating the market about its enterprise capabilities Demonstrating traction with key customers As you might have guessed, the correct answer to that question would be “all of the above,” according to Srinivasan, who joined the […]
Most martech CMOs would be satisfied if their company’s products and services were seen as innovative, easy to use or at least useful. Grad Conn’s mission? To make Sprinklr “the most beloved enterprise software company, ever.” The former CMO of Microsoft, Conn took on the role of chief marketing and experience officer at Sprinklr, a […]
Even if a business stands to make big money in the long run, it may need help along the way, a point the latest TV spot from American Express makes as it tells the story of firm that brings another essential resource to those who can’t do without it. In “From Idea To Impact,” the […]
While the vast majority of marketers realize that poor landing page speed could affect whether or not a customer purchases something, they are more focused on things like A/B testing content and refining ad targeting, according to a study from Unbounce released Tuesday. Based on a survey of close to 400 marketers who spanned industries […]
It may have become one of the most popular tools for group collaboration within the enterprise since e-mail, but many business users don’t sound like they’re ready to work with the new Slack logo. On Wednesday Slack published a blog post and took to social media announcing the reband, which also included a purple color […]
It’s only represented by a series of nine vertical lines, but the Cisco logo element that invokes the Golden Gate Bridge has become the primary motif in its latest TV ad. “The Power of Purpose” injects the signature bridge — which has evolved considerably from the more literal version of the logo when Cisco was […]
While less than half of those surveyed by IT marketplace Spiceworks say they will have more money to work within in 2019, those who do predict they’ll see a B2B marketing budget increase of 24 per cent. Austin, Tex.-based Spiceworks released the results of its 2019 State Of IT Marketing Report on Wednesday, which was […]
She may have been the lone B2B brand leader sitting in a panel discussion at the 2019 Consumer Electronics Show in Las Vegas on Monday, but the Trade Desk CMO Susan Vobejda offered one of the best examples of how to create a marketing campaign whose human elements influenced not only customers but her fellow employees. […]
The shift to digital business is happening. Fast. As companies embrace this shift, the focus of business strategy moves to extracting the maximum insight from customer data stores; insight into customer needs, and likely future behavior. This also means that businesses will need to gather more data, at increasingly granular levels to supplement what the […]
If you are a CMO at a large, B2B organization (or simply oversee the marketing functions at your company), you are probably working with a public relations firm to help promote your business. This way, you can sit back and focus on your core responsibilities. Congratulations! You’ve made a great choice! But, before you hand […]
It won’t be easy for some of us to immediately switch back from vacation mode to work again — especially if News Year’s Eve was celebrated particularly well. That makes this a perfect time to take a quick look back at some of the brands and agencies who demonstrates that creativity in B2B marketing is […]
