HelpCenter: TikTok has a chance to become an important customer service channel

In a recent interview with Finbold, the HelpCenter app Product Owner (PO) Raimundas Asauskas talked about the potential of TikTok in improving customer service based on the platform’s growing popularity. He also talked about the coronavirus’s impact on their product and what role blockchain technology could play in improving customer experience. HelpCenter is a Help […]

Seismic: Three Steps for Harnessing the Power of Content Analytics

Today’s B2B revenue teams are likely still working from home, and by now, have transitioned to the all-virtual selling and customer communications environment. Sales and marketing teams — who used to rely on buyer feedback via real-time conversations in the boardroom, face-to-face coffee meetings, industry conferences, and client dinners — must now depend on data […]

Here’s What’s Holding B2B Companies Back From Conducting Revenue-Driven Marketing

  By Rahul Sachdev, CEO, Fortella Not all that long ago, companies measured the value of their marketing efforts in terms of brand awareness. Marketers filled the role of brand ambassador, laying a foundation of knowledge, so the sales team didn’t have to spend valuable time and energy getting prospects up to speed. Today’s marketers […]

Edusity Launches Learning Management System for Enterprises

Edusity has launched. The learning management system (LMS) is a real-time, fully-interactive virtual classroom. Functionalities include document sharing, a virtual whiteboard, forums, chat capabilities and full video support.  “If there is one thing the pandemic has taught us,” says Mississauga-based co-founder Arvind Betala, “it is that online learning is easy to get wrong. We wanted […]

Sponsored: CMO Summit is coming to Sydney 3/29-31!

The CMO Summit is coming to Sydney! Join us for an invitation-only, premium forum bringing together leading marketing executives, innovative agencies and solution providers. The summit’s content is aligned with key marketing challenges and interests, relevant market developments, and practical, progressive ideas and strategies adopted by successful pioneers. Sessions: CAPTURING ATTENTION Developing capitative content that […]

Accenture study: CX investments paying off as consumers shift

Accenture released survey results today showing the growing investment in customer experience is paying off.  1,550 executives (nearly a quarter of them CEOs) in 21 countries across 22 industries were surveyed. The findings: companies who focus on delivering exceptional experiences for their customers, employees and society outperform their industry peers by six times in year-on-year […]

Top B2B News for Dec 9, 2020: Cisco and Adobe Acquisitions

B2B Mergers and Acquisitions, Product Launches and Appointments Report for December 9, 2020   Electric logistics: The road to launch of all-purpose electric B2B delivery vehicle just got smoother. On Monday, the SEC approved the Hennessy Capital Acquisition Corp. acquisition of Canoo, an electronic vehicle company that doesn’t see its vehicles but sells memberships so […]

Latest B2B News: Actifio, Shoprunner, Gardaworld consolidation

B2B News: Mergers and Acquisitions Report for December 4, 2020 Google has acquired Actifio. Actifio is a developer of data backup and disaster recovery (DR). Virtual copies of data in their original format can be managed scenarios like development and testing. The purchase is a demonstration of Google Cloud’s plan to assist enterprises in protecting […]

Q+A: Content marketing asset management with Bynder VP Brad Kofoed

  Content asset management and measurement continues to be a challenge for B2B marketing and b2c marketers alike. How does the new Bynder/Salesforce integration, announced last week, change things? Brad Kofoed, Senior Vice President, Global Alliances and Channel at Bynder, answered our questions.   How is this integration different from other DAM platforms?    Email campaign […]

“Oh, it’s a total Slack attack”: Chris Schermer’s Post-Covid Tech Reality

Chris Schermer was recently elected the 2021 chair of MAGNET and runs Minnesota’s SCHERMER. This is the third in our post pandemic tech questionnaire series; read April Dunford’s and Kal Irani’s. Name: Chris Schermer Website: (not .com) What you did before the pandemic: Founder + President, SCHERMER, a Minnesota-based, globally-focused B2B Marketing agency. What you […]

Canadian Marketing Awards Go Virtual to 1300 attendees; Subaru, SickKids, HSBC, Sobeys win top awards

Subaru Canada named top winner at 2020 CMA Awards Show Organization announces creation of National Marketing Week annually in November. Subaru Canada, in partnership with Zulu Alpha Kilo, and Sick Kids Foundation, in partnership with No Fixed Address, were among the top winners at the Canadian Marketing Association (CMA) virtual Awards Show and Gala this […]