5 Customer Engagement Strategies That Will Increase Your Conversions

Conversions and customer engagement are closely related. Engaged clients establish solid, long-lasting bonds with the business, increasing loyalty and boosting conversion rates. However, a devoted client base does not increase on its own. It’s the outcome of careful planning, research, and execution that initially offers a first-rate client experience. Continue reading for 5 effective tactics […]

Lessons learned in growing a business to more than $20 million in the blink of an eye

By: Garrett Mehrguth Scaling a business. The word “scale” can mean different things to different people. What scaling really means is taking your business to the next level by, well, really getting your stuff together before you can climb the next rung of the success ladder. Entrepreneurs love to talk about how they’re going to […]

Understanding Economic Resilience Through the Three Personas of Change

by Ted Grossman, Tech Principal, Alexander Group In recent years, the state of the economy has grown increasingly turbulent amid a host of supply chain disruptions, geo-political influences, and rising inflation. These unpredictable external market factors, combined with the rapid speed at which technology evolves, makes it exceedingly difficult to for players in the high tech industry to ensure consistent growth andprofitability. Furthermore, as competition continues to innovate and […]

What does digital transformation mean in 2022?

By Garry Hamilton, Chief Growth Officer and Founder, Equator Amid global economic gloom, the manufacturing sector remains a beacon of hope that a second “Roaring Twenties” decade of industrial investment and unrestrained productivity might still happen. Central to this positive outlook is the promise of the vast sums that are set to be spent on intelligent manufacturing. According to ABI Research, a global […]

5 ways to prepare for the next internet outage

By Jason Falovo When a network goes down, we realize how much we rely on connectivity to conduct business. The most recent nationwideoutage prompted many retailers to only accept cash, with ATMs and credit card transactions widely unavailable. Even emergency services were impacted. The outage highlighted the need for failover strategies that ensure network data can be rerouted on a secondary or back up network if the primary network link fails.  […]

How employers can attract and retain their people in times of economic uncertainty

By Marc LeCuyer, Vice President, Americas Technology Workflows GTM, ServiceNow Canada From the incredibly hot labour market that was on fire for the first half of the year to an economy that is now seeing inflation climb to the highest point we’ve seen in decades, we’re experiencing a perfect storm of societal and economic change in […]

CEOs: It’s Time to Double Down on Your Customers

By Scott Salkin, SVP and GM of Gainsight Essentials at Gainsight. The economic headwinds buffeting the U.S. are already reaping significant damage on SaaS companies around the world. From public stock prices to private valuations, overfunded and overspent SaaS companies are proving to be some of the most vulnerable and hardest-hit by high inflation, rising interest rates, […]

Content Marketing Assets: A Primer

Content marketing was created for companies rooted in science, medicine, technology, humanities and the arts. These are products and services that can’t be encapsulated in a jingle or slogan. Companies rooted in the adventures of the intellect and imagination have to be explained. It’s an education for customers, potential customers, future employees and possible partners. […]