B2B marketing news, b to b marketing news
In a recent interview with Finbold, the HelpCenter app Product Owner (PO) Raimundas Asauskas talked about the potential of TikTok in improving customer service based on the platform’s growing popularity. He also talked about the coronavirus’s impact on their product and what role blockchain technology could play in improving customer experience. HelpCenter is a Help […]
When you are busy running a business, finding time to be active on every social platform seems almost impossible. Narrowing down your selection to a couple of networks will enable you to concentrate your efforts and get the most out of social media marketing. But how do you decide which platforms are […]
Today’s B2B revenue teams are likely still working from home, and by now, have transitioned to the all-virtual selling and customer communications environment. Sales and marketing teams — who used to rely on buyer feedback via real-time conversations in the boardroom, face-to-face coffee meetings, industry conferences, and client dinners — must now depend on data […]
By Rahul Sachdev, CEO, Fortella Not all that long ago, companies measured the value of their marketing efforts in terms of brand awareness. Marketers filled the role of brand ambassador, laying a foundation of knowledge, so the sales team didn’t have to spend valuable time and energy getting prospects up to speed. Today’s marketers […]
Marketing is a huge part of any modern day business and sports betting companies are no different. In order to survive in the digital age, every online firm needs a constant flow of traffic to remain profitable. To help keep those numbers rolling in, you need to keep on directing new and current customers […]
B2B purchase cycles are longer, and hence the time and money invested in acquiring new customers are often more than the B2C purchase cycle. Customer experience is a crucial differentiating factor that helps the B2B businesses to acquire, nurture, and retain customers. Customer experience is the top priority for around 46% […]
With more than 3.7 billion active email users in the world, email is booming. It is likely to reach 4.3 billion users by 2023. For B2B marketers, email marketing is still one of the most powerful tools to generate more leads and sales. Around 87% of B2B marketing companies say that email is […]
Edusity has launched. The learning management system (LMS) is a real-time, fully-interactive virtual classroom. Functionalities include document sharing, a virtual whiteboard, forums, chat capabilities and full video support. “If there is one thing the pandemic has taught us,” says Mississauga-based co-founder Arvind Betala, “it is that online learning is easy to get wrong. We wanted […]
If there is one thing that’s true of the pandemic: businesses will never be the same again. Most of us have gone from commuting knee-to-knee with strangers on packed trains, to staying at home all day. Businesses in previously in-demand sectors, for example, airport-related services, have taken a huge hit. But with every disaster, comes […]
After a shaky 2020, B2B marketers continue to remain hopeful going into the new year as many B2B technology companies prepare to scale through an expected economic crisis. New research delivered by FINITE and 93x highlights trends, challenges, predictions and budgets for the world of B2B technology marketers in 2021. The full […]
The CMO Summit is coming to Sydney! Join us for an invitation-only, premium forum bringing together leading marketing executives, innovative agencies and solution providers. The summit’s content is aligned with key marketing challenges and interests, relevant market developments, and practical, progressive ideas and strategies adopted by successful pioneers. Sessions: CAPTURING ATTENTION Developing capitative content that […]
Accenture released survey results today showing the growing investment in customer experience is paying off. 1,550 executives (nearly a quarter of them CEOs) in 21 countries across 22 industries were surveyed. The findings: companies who focus on delivering exceptional experiences for their customers, employees and society outperform their industry peers by six times in year-on-year […]
B2B Mergers and Acquisitions, Product Launches and Appointments Report for December 9, 2020 Electric logistics: The road to launch of all-purpose electric B2B delivery vehicle just got smoother. On Monday, the SEC approved the Hennessy Capital Acquisition Corp. acquisition of Canoo, an electronic vehicle company that doesn’t see its vehicles but sells memberships so […]
B2B News: Mergers and Acquisitions Report for December 4, 2020 Google has acquired Actifio. Actifio is a developer of data backup and disaster recovery (DR). Virtual copies of data in their original format can be managed scenarios like development and testing. The purchase is a demonstration of Google Cloud’s plan to assist enterprises in protecting […]
Content asset management and measurement continues to be a challenge for B2B marketing and b2c marketers alike. How does the new Bynder/Salesforce integration, announced last week, change things? Brad Kofoed, Senior Vice President, Global Alliances and Channel at Bynder, answered our questions. How is this integration different from other DAM platforms? Email campaign […]
In the latest B2B marketing news, internet has opened entirely new opportunities for small businesses. It made it much easier for them to promote themselves and build their brand awareness more effectively. However, it’s also spiced up the competition. Nowadays, if you wish your small business to succeed, you have to stand out. […]
The shelter-at-home restrictions, office closures and travel reduction in 2020 have had a big impact on how B2B business behave, resulting in vast shifts in how B2B professionals communicate and how they buy. Merkle B2B’s B2B International and gyro conducted research with 500 B2B companies to see how they’ve changed and what their priorities were. […]
Chris Schermer was recently elected the 2021 chair of MAGNET and runs Minnesota’s SCHERMER. This is the third in our post pandemic tech questionnaire series; read April Dunford’s and Kal Irani’s. Name: Chris Schermer Website: www.schermer.co (not .com) What you did before the pandemic: Founder + President, SCHERMER, a Minnesota-based, globally-focused B2B Marketing agency. What you […]
B2B blogging is one of the most useful tactics for any business as it allows you to connect and engage with your audience. As per a report by Demand Gen, nearly 49% of B2B buyers rely on content to research and make purchase decisions. Successful integration of a B2B blogging into the marketing mix provides […]
Subaru Canada named top winner at 2020 CMA Awards Show Organization announces creation of National Marketing Week annually in November. Subaru Canada, in partnership with Zulu Alpha Kilo, and Sick Kids Foundation, in partnership with No Fixed Address, were among the top winners at the Canadian Marketing Association (CMA) virtual Awards Show and Gala this […]
