B2B marketing news, b to b marketing news
Some people can live in a mess, but I’m not one of those people. If I open up my closet door and see dirty clothes on the floor, hangers askew and way too many shirts crammed in next to one another on the rack, I immediately feel overwhelmed and frustrated. Even worse, such a disastrous view […]
As the world grappled with a lot of unexpected changes, 2021 was a year of fast development across all industries. It was also a year of new trends for businesses; some of those trends were successful enough to make way to 2022. Business owners and entrepreneurs can rely on these trends to help them guide […]
Conversions and customer engagement are closely related. Engaged clients establish solid, long-lasting bonds with the business, increasing loyalty and boosting conversion rates. However, a devoted client base does not increase on its own. It’s the outcome of careful planning, research, and execution that initially offers a first-rate client experience. Continue reading for 5 effective tactics […]
The 2022 labor shortage will be a huge problem for the United States, and it is going to affect every industry. The labor shortage is expected to be around 2 million workers, but that number could climb as high as 4 million if we do not act soon. At present, there’s already a deficit of […]
By: Garrett Mehrguth Scaling a business. The word “scale” can mean different things to different people. What scaling really means is taking your business to the next level by, well, really getting your stuff together before you can climb the next rung of the success ladder. Entrepreneurs love to talk about how they’re going to […]
Video is one of the most powerful tools in a marketer’s toolkit. It can be used to create a strong emotional connection with your audience, and it can be extremely effective in promoting your brand. But video marketing doesn’t have to be limited to just creating awareness for your brand. You can also use video […]
by Ted Grossman, Tech Principal, Alexander Group In recent years, the state of the economy has grown increasingly turbulent amid a host of supply chain disruptions, geo-political influences, and rising inflation. These unpredictable external market factors, combined with the rapid speed at which technology evolves, makes it exceedingly difficult to for players in the high tech industry to ensure consistent growth andprofitability. Furthermore, as competition continues to innovate and […]
By Jaakko Paalanen, Chief Revenue Officer at Leadfeeder It’s no secret – lead generation can be a costly endeavour for a business. In fact, the average cost of closing a lead is estimated to be around $198 from start to finish. Savvy buyers, stiff competition, and longer sales cycles have created complex funnels that make it […]
By Garry Hamilton, Chief Growth Officer and Founder, Equator Amid global economic gloom, the manufacturing sector remains a beacon of hope that a second “Roaring Twenties” decade of industrial investment and unrestrained productivity might still happen. Central to this positive outlook is the promise of the vast sums that are set to be spent on intelligent manufacturing. According to ABI Research, a global […]
By Jason Falovo When a network goes down, we realize how much we rely on connectivity to conduct business. The most recent nationwideoutage prompted many retailers to only accept cash, with ATMs and credit card transactions widely unavailable. Even emergency services were impacted. The outage highlighted the need for failover strategies that ensure network data can be rerouted on a secondary or back up network if the primary network link fails. […]
By Marc LeCuyer, Vice President, Americas Technology Workflows GTM, ServiceNow Canada From the incredibly hot labour market that was on fire for the first half of the year to an economy that is now seeing inflation climb to the highest point we’ve seen in decades, we’re experiencing a perfect storm of societal and economic change in […]
If you are just starting your business, you might be puzzled as to why businesses would hire digital marketing agencies rather than doing the job on their own. There are major benefits that come out of outsourcing, and the following article will go through the most important ones. In this day and age, when the […]
You’re working full time, but you have the itch to do more. You want to grow and evolve your career, but you don’t have the time or energy to commit to another full-time job. If this sounds like you, then we’ve got some good news. You can still elevate your digital marketing career while working […]
By Tom Perry, CEO, Sherpa A wave of tech investment is flowing through the Channel with global IT budgets set to grow by 26% in 2022. As businesses spend more to augment their operations the ripple effects will be felt far and wide. The tricky part will undoubtedly be understanding how you can invest wisely and get […]
By Scott Salkin, SVP and GM of Gainsight Essentials at Gainsight. The economic headwinds buffeting the U.S. are already reaping significant damage on SaaS companies around the world. From public stock prices to private valuations, overfunded and overspent SaaS companies are proving to be some of the most vulnerable and hardest-hit by high inflation, rising interest rates, […]
As a person in the events industry, you will be aware of the various ingredients that go into creating a successful conference, show or performance. From the moment you start the organization process, there are a whole host of different things to consider during the process. Ultimately, you want to host a smooth, well-organized and […]
If you’re like most business owners, you want your company to grow and make more money. You may have tried doing digital marketing on your own, but found that it’s a lot harder than it seems. That’s where a good marketing company, such as loudmouse.com.au, comes in. They can help take your business to the […]
by Ben Bush Strong creative ideas are built on strong creative foundations. Creativity without strategy may lead to beautiful art. But it’s unlikely to move a business forward or entice the marketing team to return to its agency for another killer campaign. It’s a shame, then, that a solid, well-articulated strategy – ideally one tied […]
If you want to grow your business, you first need to grow its online presence. That’s a fact that simply can’t be ignored these days. If you want your business to go far, it has to be able to sustain its only presence consistently over time. There’s no doubt about that So if your online […]
Content marketing was created for companies rooted in science, medicine, technology, humanities and the arts. These are products and services that can’t be encapsulated in a jingle or slogan. Companies rooted in the adventures of the intellect and imagination have to be explained. It’s an education for customers, potential customers, future employees and possible partners. […]
