B2B marketing news, b to b marketing news
Entrepreneurs and marketing strategists are still in the process of picking up the pieces brought about by the disruption of the COVD-19 pandemic. Indeed, it has changed the landscape of business and how we conduct trading. Yet, with resilience comes the challenge of flexibility among new business platforms, regulatory guidelines, and technological developments. Digital marketing […]
What will apps look like in 2025? Some might argue it’s impossible to look that far ahead. –Maybe. But barring some bolt from the blue, two things are certain to dominate the next couple of years: augmented reality (AR) and virtual reality (VR). AR isn’t exactly a new technology, and there have been grumblings and […]
1 Facebook Ads Facebook ads can be a great way to target and reach an audience for your business. You set the demographic you’d like to reach, what they might want or need from your product, as well as how much money it would cost them each month – all within Facebook’s ad platform! People […]
Business-to-business marketing has changed a lot over the years. Gone are the days of spamming prospects with direct mail pieces or cold calling them at all hours of the day. To survive in this modern world, B2B marketers need to be on top of their game. Join us as we break down some trends that […]
Do you have a small business that would benefit from an online presence and Google Reviews? Well, a Google My Business Page is free and easy to use for any kind of business! Google My Business is a free tool created for small businesses to develop their online presence and attract the audience they truly […]
93% of potential buyers read online reviews before deciding whether to buy a product or not. And almost 90% of customers will trust a brand less if it has many negative customer reviews. In short, social proof works. The type of reputation that a company has online has a huge impact on how successful it can […]
The B2B USA market size went down to $5.56 billion in 2020 due to the pandemic but is anticipated to touch $14.5 billion by 2024. A similar trend is expected for the global market as well. However, B2B business challenges remain there. Starting from technologically advanced competitors to struggling with a marketing strategy and demanding […]
Every successful business owner knows how important it is to keep up with trends. If you want your B2B business to stay competitive, you need to keep an eye on new trends constantly. With new technologies coming out every year and all the challenges the B2B sector is facing, it takes a lot of […]
By Amaan Kazi When you think about the various business functions you need to close a deal, you probably think about your marketing department and your sales team. Go deeper and you might add in your product and development team, your customer service unit, and the other bits of your business that enable you not […]
The use of hashtags is one of the most determining factors for any brand’s engagement and reach on social media, no matter which social media platform your brand relies on. Most of us are unsure of how to use hashtags correctly, and most importantly, why we should even use them. Hashtags are like search engine […]
by Ray Kingman The next generation of B2B Advertising may prove to be a useful metaphor for our cookieless ad tech future. In the coming months, the removal of the Apple Device ID will have worked its way through the programmatic ecosystem. Then, apparently by 2023, the inevitable deprecation of Google cookies will be a […]
Thanks to the geographical boundary-destroying power of the internet, outsourcing digital marketing and SEO work is now easier than ever. Companies across industries need and benefit from SEO on a daily basis, and can attest to how worthwhile an investment in quality SEO is. Watching your business climb up the ranks on the search […]
If you check your email on a daily basis, you may have witnessed some odd emails reaching your inbox. For instance, an email from your bank asking for credit card details or bank account number to credit the jackpot money you have won. Although tempting, such messages typically are anything but sincere. Another one is […]
Microbusinesses are full of start-up entrepreneurs. Start-ups empower individuals to explore and make a profit off their hobbies, work independently, and start their own enterprises. Plus, small businesses provide a boost to any economy. However, starting a business often requires a considerable capital to start. However, becoming an entrepreneur doesn’t have to involve […]
By Mike Leibovitz Now that we’re well into the recovery phase of the pandemic, it’s worth stepping back and looking at what impact this period of turbulence has had on organizations that rapidly scaled their B2B ecommerce operations. The explosion in ecommerce innovation and access to new delivery offerings means it’s never been easier for […]
As a company, when you get involved in charity work, there are numerous benefits that you’ll enjoy. First, donating is a powerful marketing strategy. This is not only applicable for large-scale businesses but also for developing businesses. There are many ways in which a company can involve itself in charity work. Some of the options […]
Traditionally, a business operates from one central physical location where all data and processes are in access. However, in recent times, businesses have embraced the new trend of mobility. Business mobility allows workers to operate from anywhere with access to information and infrastructure that would enable employees to work remotely. Using software and applications […]
The disciplines of marketing, PR and advertising have come a very long way in the last thirty or so years. While at the start of the century, firms were relatively limited in terms of how they could promote themselves, the growing omnipresence of online tech and social media channels means companies now have a […]
Photo by Stephen Phillips – Hostreviews.co.uk on Unsplash If you manage a website, you’ll have heard of Google Analytics, the most popular analytics tool to monitor your website’s traffic and visitors. It’s estimated that almost 30 million sites worldwide use it. While Google Analytics has evolved over the years, one of the most significant […]
By David Cooper, Marketing Manager, Fountain Partnership As the rate of business digital transformation shifts into a higher gear, courtesy of the Covid-19 pandemic, tighter budgets inevitably means ‘doing more with less’, so any investment into new Software-as-a-Service (SaaS) offerings needs careful thought. Fountain Partnership’s Marketing Manager David Cooper explains the right way for SaaS […]
