BOOK EXCERPT: The Problem with Operational Marketing Leadership

Book Excerpt from “The Next CMO – A Guide to Operational Marketing Excellence” by Peter Mahoney, Scott Todaro and Dan Faulkner CHAPTER 1 The Problem with Operational Marketing Leadership Warning: There is some tough love in this chapter. It is widely understood that CMOs suffer some of the highest turnover rates in the C-suite. How […]

In this new series of my encounters during post covid tech insights & experiences, we explore, how executives, entrepreneurs and other high achievers are navigating a new world of uncertainty, constant change, virtual switch, increased disconnection and isolation, and a new working reality. The virtual switch being the new focus for sustained productivity. For most of us, this is the biggest day to day change we’ve ever experienced. it. How is technology transition in the covid times helping us manage it? What is the importance of B2B in this new reality? How have our behaviours changed with respect to the tech changes and what is the true meaning pf post covid technology? Kicking us off is the best selling author and positioning goddess April Dunford.

April Dunford: My Post Covid Tech Experience

In this new series of my post COVID Tech experiences, we explore how executives, entrepreneurs and other high achievers are navigating a new world of uncertainty, a constant change, the virtual switch, an increased disconnection and isolation, and a new working reality.  The virtual switch being the new focus for sustained productivity. For most of […]

Content is Still King: Top B2B Marketing Strategies for 2021


2021 is just around the corner, and that means B2B marketers are hard at work analyzing the performance of their current programs to assess what worked and what didn’t this past year. Looking ahead, a few things are for sure—B2B companies are increasing their investments in digital marketing, and the percentage of budget allocated to […]

Harness the Power of Data Visualization for Your B2B Marketing Campaigns

Quality data is the backbone of a strong B2B marketing campaign. But most people struggle to take in data via boring spreadsheets, charts, and texts. About 65 percent of people are visual learners, which is why data visualizations are such an important part of marketing campaigns. Graphs featuring bright colors, pie charts, timelines, and other […]

Text vs Email

Texting vs. Email: How B2B Marketers Should Approach Engagement Differently

By Justin Scarborough, Programmatic Media Director at PMG Consumers are gravitating toward faster communication, with an increasing number of tools in the workplace (and daily life) sending short, push-style notifications. As such, marketers are recognizing the opportunity this presents to expedite conversations with existing and prospective B2B customers. While these new approaches can take different […]

adobe-experience-manager

Experience moves to the cloud: Adobe migrates its CX platform

Digital transformation is so pervasive an undertaking right now, even the platforms supporting them are in the process of transformation. That includes Adobe’s Experience Manager, essentially a collection of microservices around digital assets and content interactions.  The idea of CX is that these interactions when viewed en masse start to show customer behavior patterns, which […]

Unbounce Smart Traffic

Unbounce product director says Smart Traffic will assess five factors to boost conversions

Unbounce on Wednesday will launch a tool called Smart Traffic which the company says will democratize access to artificial intelligence that small and medium-sized businesses can use to better test marketing campaigns. The Vancouver-based firm said that Smart Traffic has already improved conversion rates on landing pages by 20 per cent in beta tests it conducted […]

Marketing Resource Management B2B

How marketing resource management can offer the insights and metrics that drive B2B success

Modern marketing is complex, requiring multiple teams with different complementary skillsets to come together to deliver an exceptional customer experience. Keeping up with competition, meanwhile, means that marketing must get content into market faster than ever before. To help with this, marketing resource management (MRM) solutions have become a must-have for marketing teams today. But […]

ActiveCampaign Predictive Content

ActiveCampaign VP predicts its machine learning features will offer an alternative to A/B testing in e-mail marketing

A company called ActiveCampaign is trying to help marketers frustrated by A/B tests that fail to improve the results of e-mail campaigns with a machine learning-based application designed to predict what’s most likely to trigger an opening or other form of engagement. Based in Chicago, ActiveCampaign had already launched a tool called Predictive Sending this […]

WeWork TV commercial

WeWork steps up marketing amid turmoil with ‘happier’ TV spot

Its eccentric and controversial CEO suddenly stepped down. The value of its proposed initial public offering has plunged. Its lead investor is reportedly in talks to take over control of the company. WeWork, however, would like its target customers and prospects to focus less on the challenges facing its business and more of what it’s […]

Forrester B2B marketing certification

Forrester exec gives the 101 on its B2B marketing certification program

Last week Forrester said it was building upon its acquisition of SiriusDecisions by  launching a B2B certification program to help marketers gain alignment with sales and more successfully execute programs. With a course list that includes fundamentals and campaign planning, the program is based on SiriusDecisions research and will include personalization via a course advisor, […]

Seismic acquires Percolate

Seismic CEO offers context around its Percolate acquisition

Seismic used its customer event this week to announce a plan to acquire Percolate, which provides software to orchestrate marketing campaigns and manage content for B2B brands. Based in San Diego, Calif., Siesmic is known as a developer of sales enablement tools to manage various assets associated with closing a deal. Financial terms of the […]