Digital Marketing Trends

6 Digital Marketing Trends to Optimise in the Post Pandemic Era

Entrepreneurs and marketing strategists are still in the process of picking up the pieces brought about by the disruption of the COVD-19 pandemic. Indeed, it has changed the landscape of business and how we conduct trading. Yet, with resilience comes the challenge of flexibility among new business platforms, regulatory guidelines, and technological developments. Digital marketing […]

app marketing kpis

The Future of App Marketing Will Remain ‘KPIs’ – here’s how to meet them

What will apps look like in 2025? Some might argue it’s impossible to look that far ahead. –Maybe. But barring some bolt from the blue, two things are certain to dominate the next couple of years: augmented reality (AR) and virtual reality (VR). AR isn’t exactly a new technology, and there have been grumblings and […]

7 Smart Ways To Start A Business On A Small Budget

  Microbusinesses are full of start-up entrepreneurs. Start-ups empower individuals to explore and make a profit off their hobbies, work independently, and start their own enterprises. Plus, small businesses provide a boost to any economy.   However, starting a business often requires a considerable capital to start. However, becoming an entrepreneur doesn’t have to involve […]

Three Ways to Remove Friction from Your Ecommerce Experience

By Mike Leibovitz Now that we’re well into the recovery phase of the pandemic, it’s worth stepping back and looking at what impact this period of turbulence has had on organizations that rapidly scaled their B2B ecommerce operations. The explosion in ecommerce innovation and access to new delivery offerings means it’s never been easier for […]

How Important Mobility Services Are For Business’ And How To Implement Them

  Traditionally, a business operates from one central physical location where all data and processes are in access. However, in recent times, businesses have embraced the new trend of mobility. Business mobility allows workers to operate from anywhere with access to information and infrastructure that would enable employees to work remotely. Using software and applications […]

How SaaS marketers can convert prospects and boost service championing

By David Cooper, Marketing Manager, Fountain Partnership As the rate of business digital transformation shifts into a higher gear, courtesy of the Covid-19 pandemic, tighter budgets inevitably means ‘doing more with less’, so any investment into new Software-as-a-Service (SaaS) offerings needs careful thought. Fountain Partnership’s Marketing Manager David Cooper explains the right way for SaaS […]