B2B News for Wednesday, April 14, 2021: Bread and Butter Marketing Conversions Toasted by Negativity, Badly Chosen Influencers & Pineapple Juice

Whether its headlines or recipes, never let good taste stand in the way of a great lede. With the death of grocer Galen Weston and the price of bread on every Canadian consumer’s mind this morning, the B2B marketing world turns to toast. When it comes to conversion rates, marketers have a propensity to burn […]

Toward a Better Social Media Experience: In Conversation with Jerry Chien, Gravvity CEO

Have you ever missed big news in your social feeds? A birth announcement, an engagements, maybe your niece’s first soccer goal or your nephew’s first basketball game? Depending on how the social media algorithms, the post may never have shown up in your feed, if you didn’t accidentally scroll past it while skipping another ad […]

3 Unorthodox methods companies are using to get users’ attention in 2021

  What’s the most coveted resource in the world of business today? Attention’s the answer if you’re still wondering.  An average consumer today is bombarded with information from the left, right, and center almost to the point that it seems like a sensory overload. The pandemic certainly hasn’t helped things either. Increasing stress and anxiety […]

Digital 360: Amazon Business surpasses $25B in annualized sales

  E-commerce B2B juggernaut Amazon Business has surpassed $25B in worldwide annualized gross merchandise sales, approximately half of which are from third-party sellers. The B2B portion of Amazon is on track to rival its B2C component in terms of sales, providing significant opportunities for third-party B2C retailers. While it took seven years for Amazon’s consumer […]

Bynder appoints Three New C-level executives

Bynder announced today they are expanding their executive team by appointing new leadership positions including: Paul Heiden, Chief Product Officer; with over 20 years of experience in creating technology and product strategies, Paul will spearhead Bynder’s product innovation to solidify the company as a leading DAM and creative automation platform. John Mazotis, Chief Information Officer; having […]

How do You Respond to Customer Needs?

  No matter what kind of business you run, customers will always have needs, and many of them will have complaints. This is the nature of business; there will be people you can’t please.  That said, customer service is an integral part of the success of any business. It’s a proven fact that bad customer […]

6 Growth Opportunities B2B Executives Should Consider Before Entering Next Quarter

  Growth is an ongoing goal for most business-to-business (B2B) enterprises. However, it’s often difficult to choose the right path to stimulate growth. There are no universally successful options, but these six possibilities are among those B2B executives and decision-makers should strongly consider before entering the next quarter. 1. Improving Payment Options   B2B payments […]