B2B marketing news, b to b marketing news
pexels As a B2B startup you’ll need plenty of marketing support. Luckily there are so many tools which simplify the marketing process, helping you take your business to new heights. For a few great ideas to start you off, have a look at these five marketing apps. Unbounce Unbounce is an excellent piece of […]
How has the pandemic impacted the way B2B marketers operate? The pandemic has brought upon unprecedented changes that have made a lasting impact on audience behavior and targeting. And, as a result of these changes, shifting to a digital-only mindset to meet key decision-makers in a work-from-home (WFH) environment is required. Sales teams crave […]
Whether its headlines or recipes, never let good taste stand in the way of a great lede. With the death of grocer Galen Weston and the price of bread on every Canadian consumer’s mind this morning, the B2B marketing world turns to toast. When it comes to conversion rates, marketers have a propensity to burn […]
It’s the nature of marketing to develop a brand that meets the customer expectations and creates a unique customer experience. In 2014, the Marketing Got Complicated study highlighted the complex dilemma that marketers face. To be seen by your audience, you need to be everyone at the same time and seize every opportunity to […]
Have you ever missed big news in your social feeds? A birth announcement, an engagements, maybe your niece’s first soccer goal or your nephew’s first basketball game? Depending on how the social media algorithms, the post may never have shown up in your feed, if you didn’t accidentally scroll past it while skipping another ad […]
What is a brand story? According to The Drum, one the study showed that ‘eight out of ten (79 percent) of adults want brands to tell stories as part of their marketing.’ The research indicated that if consumers loved a brand’s story they were, ‘55 percent are more likely to buy the product in the […]
What’s the most coveted resource in the world of business today? Attention’s the answer if you’re still wondering. An average consumer today is bombarded with information from the left, right, and center almost to the point that it seems like a sensory overload. The pandemic certainly hasn’t helped things either. Increasing stress and anxiety […]
E-commerce B2B juggernaut Amazon Business has surpassed $25B in worldwide annualized gross merchandise sales, approximately half of which are from third-party sellers. The B2B portion of Amazon is on track to rival its B2C component in terms of sales, providing significant opportunities for third-party B2C retailers. While it took seven years for Amazon’s consumer […]
According to an Atlas VPN investigation, the development of macOS malware surged by 1,092% in 2020. To be exact, 674,273 new malware samples were found in 2020, when there were only 56,556 samples detected in 2019. To see the full report, please click here. The full report provides malware development data for […]
Have you ever found yourself scrolling through Instagram only to see a whole bunch of ads pop up every few posts? Do you have a new business and are wondering whether using Instagram will be an effective marketing strategy to promote it? Social media has been around for quite a while now with twitter […]
Data analyzed by Finbold indicates that Chinese firm Huawei is leading in active 5G-ready devices with a share of 26.9% globally during Q4 2020. Samsung ranks second with a share of 25.1%, while Apple accounts for 19.5%. Vivo, another Chinese firm, controls a share of 11.8%, with Honor accounting for 6.9% of the active 5G-ready […]
Bynder announced today they are expanding their executive team by appointing new leadership positions including: Paul Heiden, Chief Product Officer; with over 20 years of experience in creating technology and product strategies, Paul will spearhead Bynder’s product innovation to solidify the company as a leading DAM and creative automation platform. John Mazotis, Chief Information Officer; having […]
Reprinted with permission from Mezzanine. Congratulations to the many amazing women we know on this list! This is Mezzanine’s second year recognizing exceptional women in B2B, and we couldn’t be more impressed with the calibre and accomplishments of this year’s nominees. Business-to-business is a field where women – and especially senior leaders – are in […]
Virtual reality gaming and software have massively developed over the past decade. Prior to this, we saw the idea of virtual reality in futuristic movies and TV shows, but, we had never had the chance to try it ourselves. Clever technology, hardware, and software now allow us to dive into a whole new world without […]
If you are struggling to get your content read by your audience or looking to get your business website or blog seen by more people, you will need to take advantage of SEO, search engine optimisation. Search engines crawl websites to ensure that they provide the user with the most relevant results. So SEO […]
No matter what kind of business you run, customers will always have needs, and many of them will have complaints. This is the nature of business; there will be people you can’t please. That said, customer service is an integral part of the success of any business. It’s a proven fact that bad customer […]
It’s been proven time and time again that long-form content is more popular than ever before on the internet. However, simply posting long-form content in a long block of text will not be enough to win over and engage your audience. You need to know how to format long-form content in WordPress in the […]
Growth is an ongoing goal for most business-to-business (B2B) enterprises. However, it’s often difficult to choose the right path to stimulate growth. There are no universally successful options, but these six possibilities are among those B2B executives and decision-makers should strongly consider before entering the next quarter. 1. Improving Payment Options B2B payments […]
Most industries are moving their online to online platforms, and the healthcare industry has not been left behind. Nowadays, patients are interacting with physicians from remote locations. The idea is to increase convenience and reduce costs. Some aspects of the medical industry have moved online. For example, people can now access the Phonak Online Hearing […]
Running a business-to-business (B2B) company means that you usually deal with managers and entrepreneurs who need suppliers that can produce and ship large amounts of items. To fulfill such demanding orders, there is more pressure on production and output so that items will be delivered on promised schedules. As the owner of a […]
