B2B marketing news, b to b marketing news
If you want to grow your business, you first need to grow its online presence. That’s a fact that simply can’t be ignored these days. If you want your business to go far, it has to be able to sustain its only presence consistently over time. There’s no doubt about that So if your online […]
Content marketing was created for companies rooted in science, medicine, technology, humanities and the arts. These are products and services that can’t be encapsulated in a jingle or slogan. Companies rooted in the adventures of the intellect and imagination have to be explained. It’s an education for customers, potential customers, future employees and possible partners. […]
Image Credit Content marketing is non-negotiable for today’s marketers since it is an effective way to reach target audiences. As such, nearly all modern companies and their marketers have solid content marketing strategies that are successful to varying degrees. According to a Semrush survey of 1,500 companies across 20 industries, only 19% of businesses believed […]
Technical SEO, or Search Engine Optimization, is a tactic that optimizes a website to better allow search engines like Google to index and render it. It is one of the most important and impactful ways to drive website traffic, yet it’s still something many people overlook. If you aren’t very tech-savvy this can sound intimidating, […]
Videos have a positive impact on the SEO ranking of your site. And there are relevant numbers to prove this fact: YouTube has more than a billion users. Videos account for almost three-quarters of online traffic. More than 500 million individuals watch videos on Facebook every day. These are whopping numbers to prove that video […]
“The true method of knowledge is experimentation”, said William Blake famously. Tom Weckström is Entrepreneur in Residence at Coventures Oy Learning, testing, tinkering, trying, prodding. Whichever verb one wishes to use, knowledge is produced by trying out different approaches and comparing the outcomes, similar to the scientific method. It’s also key to fending off uncertainty. […]
According to recent findings by the Atlas VPN team, 73% of consumers would provide at least one personal detail to an app or a website in exchange for a $20 discount code. Furthermore, 52% of people believe there is no such thing as online privacy. The report shows that: 73% of consumers would provide at least one personal […]
Rafael Lourenco, EVP & Partner, ClearSale Two years after the big pivot to ecommerce, consumers are over having to deal with disruption like out-of-stock items, shipping delays, and clunky checkout procedures. Now, recent studies show that online shoppers expect secure buying experiences that are free of friction — and meet their criteria for sustainability. ecommerce merchants […]
Some of the most visited cities in the world – like Bangkok, London, New York, Rome, Venice, or Paris – welcome, each year, billions of tourists and travelers. And now that the economy is bouncing back and international tourism is getting back on its feet, it is undeniable that the opportunities for tour guides, travel […]
Tom Perry, CEO of The Sherpa Group Competition in the Channel is keener than ever, driven by a frenzy of activity from rival vendors and many new partner types starting to deliver technology-led solutions. There are some obvious challenges that organisations face in activating and engaging partners, but at Sherpa we believe in a four-point approach to handling a fast-moving market. The market […]
It’s impossible to avoid the fact that we need to venture into the digital world to become relevant, regardless of whether you’re a business or an individual that wants to be noticed. We all need to use image hosting platforms at some point in time for this very reason. Whether it’s to store personal photos […]
Are you looking for new ways to get your business moving fin the right direction? You may be looking for ways to grow your market share or boost the level of customer satisfaction, or you may be trying to minimize costs by making sure your company runs as efficiently as possible. Enhancing both customer engagement […]
10 women-run small and medium export businesses have won the MVX #BreakTheBiasinTrade Campaign. The list includes Blissomo Enterprise, Omonide Farms, Oklan Best, Yours Truly Enterprise, Toluwalashe Farms, Frijay Consult LTD, Grandma Foods, Shield of Women, Addy Foods, and Deluxe Flour. To recognize International Women’s Month in March, MVX kicked off the #BreakTheBiasinTrade campaign to support […]
When it comes to investing in your small business, there are various factors to consider. Whether you have a big- or small-scale operation, you need a professional look to succeed. The bigger your business, the more critical it is to use all your resources. A good web design agency can make all the difference for […]
Have you ever checked your spam folder? If you hit your spam folder, you will feel like entering into a whole world of shopping where different marketers and sellers send you emails to sell some or the other thing. Ranging from seeking products and services, you may also see emails that ask you to find […]
Is your business struggling with its online presence and in desperate need of some attention? Do you want to know what you should be looking for when hiring an SEO company to help? If you’re like most business owners, you know that a strong online presence is crucial to your success. And if you’re looking […]
The digital era has added a lengthy list of extra tasks to small business owners’ already overwhelming to-do lists. You know you need to be producing content, and you know you need to be optimizing that content for search engines because otherwise, it just floats in the internet void, but all too often, you’re not […]
Hi everyone! Welcome to the first issue of the People with Disabilities and Allies newsletter. You can register on our website pwdandallies.ca if this was forwarded to you or you are reading it online. This newsletter will be published weekly and cover topics of interest to Canadian people with disabilities, including updates on legislation, petitions, […]
One of the struggles of starting and managing a business as an immigrant does not only lie in gathering requirements for immigration services to process your US visa for business. You will also have to work your way around familiarity. This is most especially if you’re still new to the country and you haven’t socialized […]
Running a successful business requires measurement. You need to know how well you are performing at any given time so that you can stamp out weaknesses before they impact your bottom line. You also need them to plan out your strategy, make new sales and ensure that your brand has a future. Figuring out which […]
