Report: Marketers will spend more on social media advertising in 2015

Marketing campaigns are getting a lot more social this year as the industry plans to ramp up social media ad spending, a new Salesforce survey of 5,000 marketers found earlier this month. According to the organization’s 47-page “State of Marketing” report, 70 percent of marketers plan to increase their social media advertising dollars, including on content marketing […]

The B2BNN primer on SlideShare

Unless you just graduated from business school, chances are that you have heard of SlideShare. SlideShare is a slide-hosting service where members can upload presentations, infographics, and videos, follow other members, and interact with content and one another. While it has been a fairly underused platform, B2B firms and marketers seem to realize its potential. It is […]

4 important lessons on how B2B firms can use LinkedIn strategically

The social media platform LinkedIn is more than another social media outlet; it is a way for B2B companies to uniquely engage with other businesses in their industry in a professional setting, making it easier to make connections that lead to increased web traffic, leads and quality relationships. What can you learn from inspiring examples of B2B […]

Your guide to mobile responsive design for 2015

Businesses large and small are coming to grips with a new reality of digital marketing: more web visits are coming via mobile devices rather than laptops. Due to this trend, mobile commerce sales are predicted to increase by 32.2 percent in 2015, according to eMarketer. As a reaction, marketers have begun migrating their sites to a framework that accommodates […]

The B2BNN guide for maximizing your mobile memory

In today’s hyper-connected business world, busy executives are spending increasing amounts of time away from their desks and on the road. That means they’re using their computers less and relying more and more upon increasingly powerful smartphones and tablets. All mobile devices, whether iOS or Android, have limits to the amount of data they can store. […]

Digital 2015: The benefits of mastering adaptive customer experiences (Sponsored)

This article is fifth in our SAP CMO Series. To view a summary of the SAP/CMO Council Adaptive Customer Experiences research report, click here. To download the full report (registration required) click here. Technology has caused a shift from product-centric to customer-centric business practices. The age of the customer has arrived and person-to-person engagement is […]

Survey: Marketing executives want to hire ‘creative and data-driven’ staff

As we enter 2015, businesses are developing new content and marketing strategies to continue to make gains in the competitive digital media industry, says a new survey of nearly 200 marketing executives. Also, marketers are committed to hiring staff well-versed in Big Data. Conductor Searchlight, a search engine optimization and web presence management firm, released […]

The 4 social media TED Talks you need to see right now

As social media continued to evolve in 2014, businesses big and small scrambled to keep pace. In these four TEDx talks, global business influencers discuss ways in which companies, employees and individuals can maximize the potential of social media. We’ve embedded the video in this article to let you watch every talk easily from just one page. […]

Survey: Lead gen top priority for B2B marketers

Lead generation is the number one goal of content marketers looking ahead to 2015, followed by thought leadership, according to a recent survey. Conducted by  IDG Enterprise in partnership with the B2B Technology Marketing Community on LinkedIn, the survey found 30 percent of B2B companies have a formal content strategy. The report also highlighted several challenges B2B marketers […]