B2B marketing news, b to b marketing news
Marketing campaigns are getting a lot more social this year as the industry plans to ramp up social media ad spending, a new Salesforce survey of 5,000 marketers found earlier this month. According to the organization’s 47-page “State of Marketing” report, 70 percent of marketers plan to increase their social media advertising dollars, including on content marketing […]
Unless you just graduated from business school, chances are that you have heard of SlideShare. SlideShare is a slide-hosting service where members can upload presentations, infographics, and videos, follow other members, and interact with content and one another. While it has been a fairly underused platform, B2B firms and marketers seem to realize its potential. It is […]
What has video marketing accomplished in the past 70 years? What were some of the landmark events that led to the rise of video in the marketing industry? According to Mind Tools around three-thirds of the population are visual learners. “That means if you want to grow demand for your ties by teaching your customers […]
Content marketing shouldn’t just be regarded as only an additional layer to your marketing strategy. It can also find favour in HR as a recruiting tool. When you use content marketing that’s aimed at prospective employees, you’ll find those new hires. Just think of them as one of the personas your marketing team is creating […]
The social media platform LinkedIn is more than another social media outlet; it is a way for B2B companies to uniquely engage with other businesses in their industry in a professional setting, making it easier to make connections that lead to increased web traffic, leads and quality relationships. What can you learn from inspiring examples of B2B […]
Businesses large and small are coming to grips with a new reality of digital marketing: more web visits are coming via mobile devices rather than laptops. Due to this trend, mobile commerce sales are predicted to increase by 32.2 percent in 2015, according to eMarketer. As a reaction, marketers have begun migrating their sites to a framework that accommodates […]
Marketers have been saying it for years: create for your buyer persona. It’s a mantra they’ve lived with for a long time. Entire libraries (virtual or real) can be filled with the amount of information about how to create a buyer persona, use a buyer persona, name a buyer persona – everything you could possibly […]
On February 1 Super Bowl XLIX will be overwhelming TV screens across North America. The sports event is a big deal to football fans, but it also brings something else that is arguably even more exciting: Super Bowl commercials. It costs $4.5 million just for 30 seconds of air time during this year’s event. We’ll see […]
In today’s hyper-connected business world, busy executives are spending increasing amounts of time away from their desks and on the road. That means they’re using their computers less and relying more and more upon increasingly powerful smartphones and tablets. All mobile devices, whether iOS or Android, have limits to the amount of data they can store. […]
Hashtags are to social media what iPhones are to Silicon Valley: they’re everywhere. Hashtags are used in everything from campaigns by major companies to updates from your friends. Marketers try to capitalize on hashtags and use them in the most effective way possible, but it can get confusing and overwhelming to anyone trying to make a lasting impact. By […]
This article is fifth in our SAP CMO Series. To view a summary of the SAP/CMO Council Adaptive Customer Experiences research report, click here. To download the full report (registration required) click here. Technology has caused a shift from product-centric to customer-centric business practices. The age of the customer has arrived and person-to-person engagement is […]
How does your company begin to explain its services or products? If you’re like most organizations, it’s probably with heavy text and a couple of images thrown onto a webpage. We know that more time spent on a page improves the chances of conversion. So why then do we constantly use boring approaches to explain exciting […]
The lifespan of new social platforms is almost entirely impossible to predict, which is one of the reasons why businesses often hold back (and rightly so) from investing too much time and energy establishing a presence on them. But once in a while, a platform unlike the rest comes along and seems to strike a chord […]
Do you know that NASA has about 500 social media accounts across multiple networks? Such an effort means a massive social media team and a lot of work…and lessons for any business hoping to make a splash in social media. The space giant’s strategy isn’t just spray-and-pray. Rather, their posts offer a sneak peek into the […]
Facebook remains the top social network in the U.S. but its overall growth has stalled, according to a new survey conducted by the Pew Research Center. The survey revealed 71 percent of online adults in the U.S. used Facebook as of September 2014, which is the same figure as 2013. But in 2012, that figure was […]
Many of us click around on websites and then leave without doing anything like signing up for a newsletter or actually buying a product. One visitor may simply be looking for information on a product, while another may be the hot prospect that’s ready to buy NOW. Yet they both navigate away from your website, and you’ve […]
As we enter 2015, businesses are developing new content and marketing strategies to continue to make gains in the competitive digital media industry, says a new survey of nearly 200 marketing executives. Also, marketers are committed to hiring staff well-versed in Big Data. Conductor Searchlight, a search engine optimization and web presence management firm, released […]
As social media continued to evolve in 2014, businesses big and small scrambled to keep pace. In these four TEDx talks, global business influencers discuss ways in which companies, employees and individuals can maximize the potential of social media. We’ve embedded the video in this article to let you watch every talk easily from just one page. […]
Twitter has now become one of the latest Internet giants to establish its own native video player. Following in the footsteps of YouTube and Facebook, the microblogging behemoth allows verified Twitter users to upload and share videos that are under 10 minutes. It is unclear when the video service will be rolled out to the entire Twitter community. […]
Lead generation is the number one goal of content marketers looking ahead to 2015, followed by thought leadership, according to a recent survey. Conducted by IDG Enterprise in partnership with the B2B Technology Marketing Community on LinkedIn, the survey found 30 percent of B2B companies have a formal content strategy. The report also highlighted several challenges B2B marketers […]
