B2B marketing news, b to b marketing news
Though there’s been a lot of talk surrounding the benefits of cloud computing, it’s important that every business considering whether to adopt the technology knows specifically how best to use it. There’s no doubt that cloud computing has a lot going for it, so understanding its strengths plays a key role in how each company […]
Don’t just see it as “soft” social network. B2B companies can use Pinterest to educate customers about their business, build a community and online presence, and create a unique platform to share content marketing such white pages and infographics. A Pinterest strategy could drive traffic to websites and turn some of those repins into leads. So […]
Listen before you tweet: why social listening is key Who enjoys being bombarded with pushy promotions? (I’m sure nobody has a hand raised right now.) This isn’t the type of communication that people – or businesses – enjoy having, especially on social media. When you view social media platforms as shiny virtual microphones, ready and […]
Every day sees the publication of more than 2.5 million blog posts and half a billion Tweets. And do you know that Google has indexed 200 terabytes of data since its launch? Companies and marketers that only focus on content creation add to that noise. So, unless they already have a large community of followers […]
Earlier this year we broke down why B2B marketers should use StumbleUpon and how they can do it. Now the social media bookmarking site has launched a new blogging program called Stumble Bloggers where they encourage writers to submit content to the platform. Each month StumbleUpon selects two themes, and bloggers are encouraged to submit content on those […]
Chances are if you are aged between 18 and 45 you’ve heard of Reddit. If you haven’t, the social community Reddit calls itself the “Front Page of the Internet” and Wikipedia defines it as “is an entertainment, social networking service and newswebsite where registered community members can submit content, such as text posts or direct links.” […]
by Kay Mathews The demand for content is growing exponentially. To meet that demand, creating and refining content must go beyond the marketing department, according to a new report. When the value of content is infused across the organization, a Culture of Content can be the driving force behind an engine of content. A CoC leads […]
Alongside death and taxes, you can add one more certainty in life: bots. Like germs, they are everywhere and to some degree, unavoidable. You can only protect yourself so much. But if you’re investing in online video advertising, new research suggests that you may be paying for a lot of bots. According to a new report […]
Google’s Panda algorithm has changed the game for digital marketers. Where once “SEO” was the buzzword of the day, “content strategy” now reigns supreme. With the recent release of Panda 4.1, content is — or should be — the prime focus of every small and mid-sized business’s marketing efforts in 2015. If you are among […]
Hardboiled marketers and executives often require you to justify the value of any expense and investment of time. How will it contribute to the bottom line? What’s the ROI of social media? It’s ironic that these (relatively) new kinds of marketing are often held up to high scrutiny required to justify the expenses and asked […]
A virtual pin board full of images may not sound like the most innovative tool for marketing, but integrating the social media site Pinterest into your ecommerce marketing strategy can help to build your business and showcase your knowledge of the industry to your clients. Just consider the numbers: Pinterest currently connects 70 million users […]
Sanjay Dalal often and very fondly quotes Peter Thiel, the first outside investor of Facebook. “You don’t have to start a company to cash in,” Dalal paraphrases Thiel. “A better option is to join a company with high growth.” Exactly what Thiel himself did in the case of Facebook. In high tech circles, that’s called eating […]
We have all heard of the wild success stories that B2C companies have had with crowdfunding campaigns (Pebble, anyone?) but what about B2B companies? The Net isn’t overflowing with stories about B2B start ups finding tremendous success through crowdfunding, so is it even possible? The unfortunate truth is that B2B companies face a number of […]
LinkedIn quietly rolled out a new homepage for its users, with the goal of encouraging users to connect to each other more frequently. Below are the 8 changes and additions you need to know about the LinkedIn redesign: 1. While it was unveiled on Thursday and began rolling out to a select group of users, […]
If you’re experienced enough to remember B2B tech lead-generation pre-Internet, it was the dark ages of marketing. Tiny budgets. All direct mail, trade shows and conferences. Little influence. It was difficult to make any connection between leads and sales. The marketing function was typically so divorced from strategy and relegated to a pure marketing communications […]
Is the future of digital advertising a five-second spot? Bell Media Mix announced Wednesday it would be offering its advertising partners a new product called 5on5, a unique service that provides five-second ad spots across five of its platforms, including CTV, specialty channels and radio. This move is ostensibly an industry first and could very […]
by Kay Mathews You might have used it with friends to organize a weekend getaway. Or you dabbled with it when your boss wanted to communicate with the team during a conference. WhatsApp isn’t just a fad; the mobile messaging startup is here to stay, but how does its functionality apply to B2B businesses? WhatsApp, […]
In our modern, hyper-connected society, app development is not just for the big players; small and mid-sized business can — and should — start developing apps. If creating your own mobile application in-house is not within your operational scope or budget, you may want to consider outsourcing this process. But before you dive into a […]
Last week in Miami, at the Mobile Media Summit, attendees quickly learned how integral it is for B2B to adopt mobile innovation, whether in-house or via applications to better sell their services. “The reason that B2B needs to prioritize mobile is that it’s the medium that their target audiences are relying on the most. It’s a […]
If you’re selling a product or service, you need to know your buyers. Maybe you don’t know them personally, but at the very least you need to recognize their personality, their passions, their challenges. Below is a handy infographic breaking down the science of buyer personas, courtesy content marketing firm Single Grain. The infographic’s concluding […]
