Pinterest Primer (Part 2): How B2B brands pin

Don’t just see it as “soft” social network. B2B companies can use Pinterest to educate customers about their business, build a community and online presence, and create a unique platform to share content marketing such white pages and infographics. A Pinterest strategy could drive traffic to websites and turn some of those repins into leads. So […]

A peek inside StumbleUpon’s new Blogger program

Earlier this year we broke down why B2B marketers should use StumbleUpon and how they can do it. Now the social media bookmarking site has launched a new blogging program called Stumble Bloggers where they encourage writers to submit content to the platform. Each month StumbleUpon selects two themes, and bloggers are encouraged to submit content on those […]

What you need to know about B2B advertising on Reddit

Chances are if you are aged between 18 and 45 you’ve heard of Reddit. If you haven’t, the social community Reddit calls itself the “Front Page of the Internet” and Wikipedia defines it as “is an entertainment, social networking service and newswebsite where registered community members can submit content, such as text posts or direct links.” […]

Why your business needs to create a ‘culture of content’

by Kay Mathews The demand for content is growing exponentially. To meet that demand, creating and refining content must go beyond the marketing department, according to a new report. When the value of content is infused across the organization, a Culture of Content can be the driving force behind an engine of content. A CoC leads […]

Why your business should focus on content strategy in 2015

Google’s Panda algorithm has changed the game for digital marketers. Where once “SEO” was the buzzword of the day, “content strategy” now reigns supreme. With the recent release of Panda 4.1, content is — or should be — the prime focus of every small and mid-sized business’s marketing efforts in 2015. If you are among […]

Company profile: oGoing, the social network for SMBs

Sanjay Dalal often and very fondly quotes Peter Thiel, the first outside investor of Facebook. “You don’t have to start a company to cash in,” Dalal paraphrases Thiel. “A better option is to join a company with high growth.” Exactly what Thiel himself did in the case of Facebook. In high tech circles, that’s called eating […]

Inside the challenges of B2B crowdfunding campaigns

We have all heard of the wild success stories that B2C companies have had with crowdfunding campaigns (Pebble, anyone?) but what about B2B companies? The Net isn’t overflowing with stories about B2B start ups finding tremendous success through crowdfunding, so is it even possible? The unfortunate truth is that B2B companies face a number of […]

Why B2B CMOs need to attend tech conferences – and 4 picks for 2015

If you’re experienced enough to remember B2B tech lead-generation pre-Internet, it was the dark ages of marketing. Tiny budgets. All direct mail, trade shows and conferences. Little influence. It was difficult to make any connection between leads and sales. The marketing function was typically so divorced from strategy and relegated to a pure marketing communications […]

Everything you need to know about WhatsApp (but were too confused to ask)

by Kay Mathews You might have used it with friends to organize a weekend getaway. Or you dabbled with it when your boss wanted to communicate with the team during a conference. WhatsApp isn’t just a fad; the mobile messaging startup is here to stay, but how does its functionality apply to B2B businesses? WhatsApp, […]

From the Mobile Media Summit: Why creativity matters

Last week in Miami, at the Mobile Media Summit, attendees quickly learned how integral it is for B2B to adopt mobile innovation, whether in-house or via applications to better sell their services. “The reason that B2B needs to prioritize mobile is that it’s the medium that their target audiences are relying on the most. It’s a […]

Infographic: The science of building buyer personas

If you’re selling a product or service, you need to know your buyers. Maybe you don’t know them personally, but at the very least you need to recognize their personality, their passions, their challenges. Below is a handy infographic breaking down the science of buyer personas, courtesy content marketing firm Single Grain. The infographic’s concluding […]