Using behavioural economics to drive customer engagement

For many companies, sometimes it takes a fresh perspective to figure things out, and at BE Works that’s just what they do. The Toronto-based consulting firm analyzes consumer behaviour and determine ways of influencing people to achieve the desired behavior. Welcome to the new world of behavioural economics. We spoke with BE Works CEO Kelly […]

What every business can learn from David’s Tea

They may not have replaced Starbucks yet, but those teal David’s Tea cups are dotting communities across North America. Call it a true Tea Party, where the main winner is a humble Montreal company that has grown to become a Canadian success story. A story that every firm can learn from, no matter their vertical. David’s Tea […]

How this company specializes in conversion rate optimization

Website performance is a key priority for any brand. It is no accident that high profile companies have well-designed websites; these sites are the result of heavily-customized and multi-faceted optimization strategies designed to convert page visits to sales. If you want to make your website perform better and earn you more revenue, you may want […]

Don’t put all your eggs in the Facebook/Twitter basket, marketers

Businesses publicizing their products on Twitter and Facebook might actually be better off without investing all their time solely into these social networks, according to a study by market research firm Forrester. Entitled “Social Relationship Strategies That Work” the research reveals how little return on investment these networks actually offer. In a finding that might surprise many […]

5 brands you should follow on Instagram to learn valuable B2B lessons

According to the Competitive Intelligence Blog , only 19 percent of B2B brands use Instagram. And when it comes to marketers, 22 percent have jumped on the photo-friendly bandwagon. The reason? Instagram is still considered a B2C-centric platform. Nothing could be further from the truth, though. Some B2B companies have been able to stand out […]

P&G puts the spotlight back on product sampling

Procter & Gamble – the world’s biggest advertiser – is placing a renewed focus on product sampling, according to a report in Advertising Age. Dubbing the practice “Point of Market Entry” or POME, P&G is planning to use the technique of letting consumers try before they buy to address shortcomings amongst their biggest brands. For […]

How lawyers, firms are ignoring the ‘social’ in social media

The Harvard Business Review proclaims that “content is king” in digital and social media marketing. Yet many lawyers and law firms remain mired in the past, using websites, LinkedIn pages and Twitter accounts mostly to shout “Me!” to the world. Used properly, social media starts a conversation. But whether it is LinkedIn, Twitter or YouTube, the […]

5 ways to boost your Pinterest presence (and why your Pins can increase sales)

by Kay Mathews For startups and SMBs, increasing your presence on Pinterest reaps valuable rewards beyond the self-satisfaction of pretty Boards adorned with stylish Pins. Businesses can attract more followers, new customers, and higher sales. When it comes to e-commerce-related sharing, Pinterest surpassed Facebook last year. Sharing on Pinterest translates into more earnings for businesses: […]

Investing in e-commerce? Better make it mobile

It seems that B2B suppliers have noticed that it’s almost 2015 and hey, wouldn’t you know it, the whole buying-online fad is probably here to stay. A recent report by Forrester Consulting suggests that B2B is getting serious about e-commerce: 80 percent or more of online B2B sellers are planning to invest in, implement, or upgrade their e-commerce platform within […]

Video: The 3 mistakes companies are making in digital right now

In this video, Christopher Vollmer, Managing Director for consulting firm Strategy&’s Digital Services, explains what he sees as the top three missteps that are holding companies back from winning in digital. Vollmer says many companies lack a “clear well-defined strategy,” which can stunt growth and innovation. Also, companies should put the user in the centre of what they […]

Rules for Reddit: B2B intro to the world’s most influential discussion forums

Your boss or your client wants to run a new B2B marketing campaign. And try some new things. And they’ve heard Reddit is big. What do you do? Start here. First of all, is it big? Yes. Nothing major happens on the web without Reddit noticing. That may seem like a grandiose statement, but it’s true. […]

How can you better measure the success of your mobile marketing?

To create more effective advertising campaigns, there is one key question marketers need to ask: what was it that persuaded a consumer to make a purchase? Determining attribution in digital advertising is one of the most difficult challenges in the industry today, and this is made even more challening with the rise in mobile devices. […]