Assessing the performance of stories on B2B News Network is probably a little different than most other online publications. First, there’s the nature of the audience, which spans everyone from CMOs and CIOs to heads of sales and even company owners or CEOs. Although some of what we publish would be of interest to all of them, there are […]
B2B News Network, which provides information and insight to empower executive decision-makers in every sector, has made an addition to its leadership team and appointed its first CMO as it brings increased clarity and focus to its editorial and marketing functions. Kris Schulze, formerly the Executive Editor of B2BNN, will take on the newly-created CMO […]
Do you like to write? Want to gain public exposure, or build your brand? Do you have a strong opinion on where your market is headed or changing? Spotted a new trend and think it’ll make an impact in B2B? Or do you have something to say on social monitoring services and want to review […]
“Lies, damn lies and statistics,” Mark Twain quipped. He lived in the days before big data, in an era when ROI could be measured only by counting the cash in one’s pocket. Now that we can measure everything, there’s no reason not to. It informs transparency, corporate governance and even effective business processes. This is […]
Apple’s refusal to comply with FBI request to access San Bernadino shooter’s communications is a line in the sand, says the president of B2B News Network Jen Evans. B2B NN president and co-founder Jen Evans joined a lively discussion on CBC’s The Current radio program Thursday morning on the controversy surrounding the FBI requesting access […]
2015 was an eventful year for B2B, said Derek Handova, who won B2BNN’s inaugural Contributor of the Year Award. There was the continuing consolidation of the old-line enterprise software players and on-premises software has seen its peak and will continue to decline, he said. IBM has and will continue to buy bit players in different […]
It isn’t easy working in the B2B space. There isn’t any post-secondary degree specifically for the B2B exec-to-be, and many B2B professionals are forced to be self-taught. So that’s where Ask the B2B Expert comes in. This new column from B2B News Network lets you ask a question to our 30-plus experts in B2B leadership, […]
It’s been nearly sixty days, 192 pieces of content, thirty contributors, six columnists, 150 email subscribers, 30,000 page views and 2000 Twitter interactions since we launched at the beginning of November. All of that happened, we are excited to say, without a single dollar of paid promotion. You can see part one and […]
Launching a new B2B presence on social networks with zero budget and no existing web presence on a Friday night? Requires tons of patience and you won’t really see results for months, right? Not necessarily. On September 19 2014 we launched the @b2bnewsnetwork Twitter account. We kicked off (somewhat unintentionally) at the worst time […]
1000 is critical mass in B2B. It’s the magic number where things will start to happen organically if you get a group together. But acquiring 1000 real meaningful Twitter followers is hard. We almost did it in 30 days (870 and counting!) Here are some things that worked for us that might also work for […]
