Live at Montreal’s VentureBeat Roadshow: How to super-charge your mobile strategy

The VentureBeat Roadshow made its stop in Montreal Thursday evening and we were there taking in the many insights on mobile app development and user acquisition. To begin the evening, the keynote speaker, VentureBeat VP John Koetsier, recapped the findings of a series of studies VB completed which surveyed 1500 mobile developers. “It’s a battlefield out there,” Koetsier […]

What’s the state of programmatic in Canada? A case study with Slimcut Media

Programmatic is a growing sector of the Canadian online advertising landscape, with video and mobile ad spends at the head of a notable upswing. Yet this method of automated advertising, which is still largely misunderstood, lags behind its U.S. counterpart. But some publishers in Canada aren’t content to wait on the sidelines. Enter Upscale, Slimcut […]

How female lawyers admire their colleagues differently than men

An exhaustive new study of 2,000 general counsels in 55 countries reveals that men and women holding the title have very different views of what makes for a good relationship with their outside lawyers and law firms. The research from Acritas Sharplegal finds that the cultural barriers preventing women from rising more quickly and successfully […]

BlackBerry to brings its software to any phone

BlackBerry announced Sunday a cross-platform strategy aiming to deliver a package of security and communication tools to any smartphone or tablet device running iOS, Android or Windows. Dubbed “BlackBerry Experience Suite,” this collection of apps and security tools will be available later this year. It’s being reported the suite will include its Hub messaging portal, virtual keyboard and security […]

The 10 most insightful quotes from Wolff Olins’ CEO report

How is today’s CEO thinking about corporate culture and business success differently than yesterday’s leader? A new report from brand consultancy firm Wolff Olins surveyed 43 global CEOs to learn how their careers have been influenced by technology, new ways to educate staff, and a perspective shift that has revolutionized the position. Interviewed CEOs include AOL’s Tim […]

How your B2B firm can harness the power of push notifications

Mobile marketing is increasingly becoming an important aspect of any company’s overall marketing strategy. Most people are now checking their phones more than their computers in a given day. This is why companies are making their websites mobile responsive, upping their email marketing game to better suit the needs of mobile users. Another feature is […]

Tracking the rise of mobile advertising’s dominance in Canada

The 2014 Canadian Media Usage Trends (CMUST) report, the only study of its kind, documents consumers’ ever-shifting media consumption across various digital platforms and devices, chronicling how new and evolving technologies impact the digital habits of Canadian consumers. This year’s CMUST report details how the ‘Internet of Things’ is providing increasing opportunities for digital advertisers […]

Battle rages on between Google and data management platforms

Digital marketers take note. If you haven’t heard about the recent competition between Google and data management platforms (DMP), you need to catch up. The way you approach online advertising campaign could be affected by this head-to-head. In October, Google began informing advertising technology partners it was going to begin more tightly enforcing one of its data […]

Debating Internet’s role in business success at FFWD Advertising and Marketing Week 2015

“Is the Internet the answer?” is a big question to ask, but its ambiguity left little room for middle ground in a spirited debate as  FFWD Advertising and Marketing Week 2015 began this week in Toronto. Moderated by GigaOM’s Mathew Ingram, the talk pitted Andrew Keen, author of The Internet is Not the Answer, against Mitch […]

Google Analytics’ new tool takes you on ‘the customer journey to online purchase’

Google Analytics has updated a useful tool that helps businesses track and analyze customer interaction paths from first click to purchase. The aptly-named The Customer Journey to Online Purchase launched in early 2013 as Google recognized the need for website owners to better understand how customers act from their first visit through conversion. The tool utilizes […]