B2B marketers may be falling victim to third-party data providers that are similar to the mistakes that lead to the economic recession of 2008, according to senior executives from LinkedIn Marketing Solutions. Speaking at an event for its Canadian customers earlier this month, the LinkedIn execs described what they called the “subprime data crisis,” whereby […]
A digital marketing innovator for a quarter century, Philip Smolin is an industry expert on data and analytics, programmatic media buying, audience targeting, and the emerging business models redefining marketing. As Chief Strategy Officer of Amobee, Smolin is responsible for driving their global strategy and key growth initiatives that integrate data, analytics and programmatic activation, […]
While less than half of those surveyed by IT marketplace Spiceworks say they will have more money to work within in 2019, those who do predict they’ll see a B2B marketing budget increase of 24 per cent. Austin, Tex.-based Spiceworks released the results of its 2019 State Of IT Marketing Report on Wednesday, which was […]
She may have been the lone B2B brand leader sitting in a panel discussion at the 2019 Consumer Electronics Show in Las Vegas on Monday, but the Trade Desk CMO Susan Vobejda offered one of the best examples of how to create a marketing campaign whose human elements influenced not only customers but her fellow employees. […]
It’s been called the world’s oldest content marketing vehicle, so David Jones is not surprised when people look at The Furrow and ask the publications manager at John Deere for the secrets of its success. “We do things consistently and we do things well, and we do things consistently well,” he told the audience Wednesday […]
Online ad fraud is a big problem because it wastes the money of the advertisers. B2B marketers need to remain aware of the new technologies that are of great help to restrict the growing menace of ad fraud. Ad Fraud has costed advertisers a loss of around $18 billion in 2018 that represents around 9% […]
Marketers may still be getting used to the concept of account-based marketing (ABM) but a B2B advertising startup called Influ2 is suggesting they begin thinking about person-based marketing, with an approach based on a “segment of one.” Based in Sunnyvale, Calif., Influ2 formally launched earlier this week with a platform that draws data from customer […]
How do you convey amazing B2B achievements full of technical complexity and abstract concepts? You learn from Marvel and Art Spiegelmann and illustrate a great story. The feats of SAP HANA are already legendary, and will be told in 2016 on the Art of the Possible event series. We’re thrilled to be featuring some of […]
A trend B2Bnn has spotted recently is marketers and advertisers blending creatives and science in programmatic sponsored content. Programmatic sponsored content is exactly what the name implies. The publishing of sponsored content is automated through companies such as AppNexus and Sharethrough that provide native ad formats which will run on media publishing platforms like Forbes and People. By […]
It is up to Jim Norton, AOL’s global head of media sales, to train more than 600 new employees on AOL’s ad-tech stack. This includes one area that most of them have minuscule experience in: programmatic. This is just part of AOL’s recent majority takeover of Microsoft’s digital advertising business. In June, the two companies […]
Over the past few years, real-time bidding (RTB) has become a leading force in ad-tech and programmatic marketing, transforming online advertising as more and more companies invest in the RTB space. First, a definition: RTB is the buying and selling of online ad impressions in real-time auctions that take place faster than the blink of an […]
This is an unusual story, but an important story for B2B professionals. It’s a story about seeing an opportunity in the midst of tragedy. And we all are aware of the Greek tragedies filling headline space this summer. A demand-side platform (DSP) from Poland has decided to expand to Greece despite the economical crisis ravaging the […]
Now that programmatic advertising is gaining favour with agencies and publishers, let’s look at where Canada stands on this burgeoning trend. What’s the future of programmatic in Canada? [Editor’s Note: Be sure to also read our previous report on the state of programmatic in Canada] There were two major findings from the Microsoft Ad Exchange […]
Programmatic is a growing sector of the Canadian online advertising landscape, with video and mobile ad spends at the head of a notable upswing. Yet this method of automated advertising, which is still largely misunderstood, lags behind its U.S. counterpart. But some publishers in Canada aren’t content to wait on the sidelines. Enter Upscale, Slimcut […]
We’ve all recently heard about programmatic advertising, trend that is starting to become popular with certain brands and even has Google dedicating 60 percent of its budgets toward finding and buying companies in this growing space. Programmatic advertising is “automatic” or programmable advertising buying that can reduce the time between negotiations and possibly dealing with absent media […]
On Monday, the Daily Mail website ran a full-page ad in The New York Times to promote its “Programmatic Match” campaign. While its tactics are causing advertising pundits to take notice (as evidenced by a flurry of articles announcing the site’s aggressive offer), its attempt to boost programmatic sales is not surprising, considering the sizeable jump programmatic spending […]
The unofficial buzzword in advertising — especially mobile — for 2014 is programmatic. While programmatic has become one of the most talked-about innovations in advertising this year, a surprising chunk of the ad world still don’t have a clue what it actually is. So for the uninitiated, programmatic simply means automating the process of buying advertising inventory. Programmatic has […]
by Kay Mathews Programmatic ad buying promises “hyper-targeting abilities” and FitAd brought this burgeoning tech for marketers to wearables by inking a deal with Amtrak’s Acela Express. The train-travel company is being called by Adweek “the first known programmatic wearables ad buyer.” Travelers in Acela’s Eastern Seaboard route who are golfers on courses in that […]
Programmatic buying is shaking up the digital marketing industry, even if those deep within the market don’t know it yet. As TechRadar reports, according to recent research by the IAB (International Advertising Bureau), 89 percent of European publishers, advertisers and agencies state that they believe “programmatic trading will indeed have a significant impact on digital […]
Google is looking to shift more of its digital marketing budget into programmatically traded campaigns, according to its global chief marketing officer Lorraine Twohill. Twohill, speaking at the recent Web Summit in Dublin, set the expected figure at 60 percent, the Drum reports. “The biggest barrier to getting to that is that the team gets the value, so retraining […]
