How we launched B2BNN on Twitter: Day One to two weeks

Launching a new B2B presence on social networks with zero budget and no existing web presence on a Friday night? Requires tons of patience and you won’t really see results for months, right?   Not necessarily. On September 19 2014 we launched the @b2bnewsnetwork Twitter account. We kicked off (somewhat unintentionally) at the worst time […]

Walks become runs: ‘Moneyball’ lessons on digital measurement

I grew up watching all kinds of sports with my father, and to this day I love baseball. Though my brother, the other sports fan in the family, says baseball is ponderously slow, there’s something about its rhythms to love. I remember as a kid watching the larger-than-life baseball heroes of the ’70s and ’80s, […]

Mompreneurs are building their businesses by selling on Facebook

They are all over the Internet, social media and TV; they are the mompreneurs and they are showing that it’s possible to balance a successful home life with a burgeoning business career. A report from Experian found that mothers with young children, when compared to the general population, are more active on social media. They’re […]