B2B Inspiration: Hacking Marketing with Scott Brinker

Over the past decade, marketing responsibilities and tactics have changed dramatically, a prominent marketing technologist said. In today’s digital world, Scott Brinker likens the challenges of creating great marketing with those of creating great software. “They’re both juggling an explosion of digitally powered interactions in a tornado of constant change and innovation,” Brinker said. “They’re […]

Live from MarTech: What every CMO should do to go digital

What’s the number one worry on the minds of CMOs in the digital age? Fear of losing ground, of falling behind in digital savviness, of becoming irrelevant. No marketing executive ever wants to hear anyone say, “Sorry, but what you’re offering just isn’t relevant anymore.” Social and mobile are the air we breathe these days. Brand […]