As more organizations pursuing digital transformation find themselves creating new software, mobile apps and other tools to satisfy their customers, a company called Productboard has a simple but important mission: helping companies figure out what to build, and to figure it out more quickly. Based in San Francisco, Productboard released an updated version of its […]
Thirty per cent of corporate customers now start their e-commerce purchases on sites owned by consumer giants Amazon and Google rather than the 22 per cent who turn first to independent supplier portals, according to research that will be released Wednesday by Avionos. The Chicago-based digital commerce marketing firm’s 2019 report, titled Positioning B2B Commerce […]
Key transformative technologies such as articial intelligence (AI) and robotic process automation (RPA) are evolving and maturing at a breakneck pace. With these key transformation enablers, robots are joining the B2B landscape in a number of ways. The business and operational value of industrial robots has been well understood and accepted for some time. Now […]
True Influence on Thursday will launch an upgraded version of its InsightBase tool that will compete with the likes of Bombora in offering intent data to connect B2B marketers with the exact prospects who are actively in-market for products or services. Based in Princeton, N.J., True Influence will officially announce InsightBase 3.0 at the Martech […]
The opportunity to double revenue would seem like a good reason to deploy technology, but despite 85 per cent of B2B marketers believe artificial intelligence could accomplish this in two years less than 20 per cent have formally started using it, according to a study from DemandBase and Salesforce Pardot. Based on an analysis of […]
Marketo’s Marketing Nation became an event-within-an-event at Adobe Summit on Thursday, where senior vice-president Steve Lucas referenced everything from The Matix to Coachcella and Fyre Festival to explain how B2B marketers can focus on creating stronger experiences for their customers. Following its acquisition by Adobe last year, Marketo’s key product, engage, was enhanced with several […]
Adobe is trying to demonstrate progress in bringing technologies from Marketo and Magento into its Adobe Experience Platform this week, but possibly the best insight at Adobe Summit so far was a glimpse at a more custom product: a dashboard the company uses to track its own marketing and sales performance. Speaking to approximately 17,000 […]
As basketball fans tune in for some intense competition during the 2019 NCAA Tournament, Google is using the commercial breaks to show how its Google Cloud infrastructure is running data analytics applications to help developers better understand the game and even predict what might happen. Produced by its creative agency Eleven Inc., the 30-second TV […]
Monica Behncke wasn’t necessarily thinking about the potential of AI in B2B when she let her teenage son plan their vacation at an amusement park, but she was quick to recognize the parallels. Speaking at last week’s SiriusDecisions Summit Canada in Toronto, the research firm’s VP and group director noted how amusement parks involve a […]
Zoho on Wednesday will use its Zoholics Mexico City customer event to launch a revamped Office Suite that will now include Zoho Notebook, an app that uses a card-style format to help business professionals capture text, photos, audio or create checklists and sketches. Zoho Notebook will be added to a package that already includes word processing, […]
Ninety-three per cent of sales professionals and 87 per cent of marketers believe virtual assistants powered by artificial intelligence technologies could improve cross-functional relationships, according to the results of a survey released by Conversica. The Valentine’s Day Sales and Marketing Report is based on responses from approximately 1,000 U.S.-based sales and marketing professionals and explored […]
While the overwhelming majority of B2B sales professionals have high hopes for the use of artificial intelligence (AI) technologies to help them do their jobs, less than half have actually started to implement such tools, according to the results of a recent survey released by InsideSales. Based on a set of questions fielded to more […]
Aprimo on Wednesday will announce a partnership with a software provider called Episerver that is promising B2B firms a single, cloud-based dashboard to avoid project delays or “rogue campaigns” due to lack of standards or inconsistencies across marketing. The joint offering, which is coming out of Episerver’s customer event in Stockholm, Sweden, means Aprimo’s marketing […]
B2B contact and lead generation provider DiscoverOrg on Monday said it would acquire its competitor ZoomInfo and create a combined platform serving marketing and sales professionals over the next year. Financial terms of the deal between DiscoverOrg, which is based in Vancouver, Wash. and Waltham, Mass.-based ZoomInfo were not disclosed. The two firms said ZoomInfo […]
Customer churn accounts for one of the most expensive business losses. Attracting new customers involves substantial marketing costs, compared to retaining existing ones. Although the churn rate varies significantly by industry, from 5% for SaaS companies up to 38% for telecom organizations, all companies aim to reduce these rates as much as possible by identifying […]
A rapper who travels via teleporter. Dancers clad in tight-fitting gold bodysuits. A convertible made out of ice. If this doesn’t scream “expense management” to you, that’s exactly what Expensify had in mind. The San Francisco-based firm on Tuesday formally launched the its first major TV commercial ahead of Super Bowl Sunday, where it is […]
The best thing for SurveyMonkey CMO Leela Srinivasan to focus on is: Strengthening awareness and perception of the firm’s brand Educating the market about its enterprise capabilities Demonstrating traction with key customers As you might have guessed, the correct answer to that question would be “all of the above,” according to Srinivasan, who joined the […]
Most martech CMOs would be satisfied if their company’s products and services were seen as innovative, easy to use or at least useful. Grad Conn’s mission? To make Sprinklr “the most beloved enterprise software company, ever.” The former CMO of Microsoft, Conn took on the role of chief marketing and experience officer at Sprinklr, a […]
The data-driven insight is clear: if you watch a film starring Nicholas Cage, you face a high risk of falling into a swimming pool and drowning. Andy Pulkstenis was clearly trying for a laugh, and he got one. The director of advanced analytics at State Farm Insurance in Bloomington, Ill, was leading a breakout session […]
We live in a personalized world. Netflix, Amazon, Spotify, and almost every service we access online now curates content according to our tastes. That means when we sit down to view, purchase, or stream, we no longer need to waste time scrolling through content we would never in a million years care about. Instead, because […]
