With more than three quarters of B2B marketers citing success with account based marketing in an ABM benchmark study from ITSMA and DemandBase, the focus now is on blending strategies with different approaches and overcoming data and reporting challenges. ABM programs now account for 28 per cent of overall marketing budgets, according to the 2018 […]
PathFactory’s CEO is betting the future of growth in B2B will come from adding more value through post-sale data and taking a more granular approach to customer advocacy programs. The Toronto-based company, which rebranded from its original LookBookHQ moniker earlier this year, recently landed on the Deloitte Canada Fast 50, a list of companies the […]
B2B marketers are going to spend 2019 buying customer data platforms, fine-tuning the tools they use to handle account-based marketing and begin applying artificial intelligence for ‘midcycle engagement,” according to a series of predictions from Forrester. The Cambridge, Mass.-based market research firm published a report on the likely trends for both marketing and sales teams […]
Zoho on Thursday expanded its CRM Plus collection of software applications to include tools for customer service teams such as Zia, an intelligent assistant that uses voice recognition features much like Apple’s Siri to address critical questions or complaints. Although Zia (which stands for “Zoho intelligent assistant”) has been available to CRM Plus customers for […]
Showpad on Wednesday will announce an acquisition that will bring artificial intelligence-based voice recording and transcription analysis to its customer base of sales professionals as a way of boosting their productivity and effectiveness. The Chicago-based firm, whose software offers a range of sales enablement capabilities to B2B firms, said it has purchased Voicefox, a two-year […]
Infogroup CMO Tony Marlow has some advice for his peers: the only way to effectively target B2B audiences is to mirror the seamless, personalized shopping experiences that consumers have grown to crave. A provider of data, analytics and marketing services based in Papillon, Nebraska, Infogroup announced the hiring of Marlow as well as four other […]
Collaboration has taken on multiple dimensions for businesses of every size and industry. There are a number of key drivers fueling the accelerating demand for collaborative solutions, ranging from the rise in remote workers and virtual office models, to advanced technology tools and infrastructures that enable high-level collaboration in virtually any environment on any device. […]
OpenText on Wednesday will introduce an enhancement pack to version 16 of its enterprise information management system dubbed EP5, along with new applications for departments like HR and legal while also announcing a partnership to offer its technology as managed services through Google Cloud. Waterloo, Ont.-based OpenText said EP5 will bring richer user interfaces, deeper integration […]
It may be continuing to make strategic acquisitions such as the recent purchase of Datum, but the CEO of Infogix says the firm’s recent rebrand will ensure it can tell a clear and cohesive story about it is trying to help organizations address their data management and governance challenges. Based in Naperville and originally founded […]
PwC estimates that AI will add $15.7 trillion to the world economy by 2030. IBM predicts that blockchain technology’s contribution will have reached $3.1 trillion by then. Clearly, both technologies have the potential to be extremely valuable. Even more intriguing is their convergence. Today, AI is still a limited technology that can be said to […]
Tim Cook may prefer the term “professional users” to “corporate” or even “business” customers, but there was little doubt Apple’s launch of a new iPad Pro and MacBook Air on Tuesday was aimed squarely at the enterprise. Apple launched the updated MacBook Air, iPad Pro as well as a new Mini from a theater in […]
IBM’s decision over the weekend to acquire open source software provider Red Hat for more than $34 billion dollars will potentially create a major competitor to Microsoft and Amazon Web Services in the cloud computing space while possibly triggering a wave of other M&As among other B2B technology vendors, experts suggested. Armonk, N.J.-based IBM told […]
It’s probably the one question SurveyMonkey CEO Zander Lurie doesn’t need his own product to answer: when he asks customers about their potential interest in a more collaborative, team-oriented version of the firm’s software, the reply is almost always the same. “They’ll say, ‘Wow, I didn’t realize you had that,” Lurie told B2B Network, speaking […]
ServiceNow CTO Allan Leinwand knows an opportunity to eat his own dog food when he sees one. The enterprise service management firm was working with a systems integrator that was providing it racks of hardware based on products from Dell, Juniper Networks and other firms, which were drop-shipped to various data centers. At a certain […]
Oracle this week is using its OpenWorld 2018 conference to showcase how some of its major B2B customers are moving to cloud-based applications that can use machine learning to streamline and speed up business processes. In a general session that was livestreamed from OpenWorld 2018 in San Francisco, Oracle executive vice-president of applications product development […]
Lots of CEOs in the AI space show off examples of robots that look and sound a bit like human beings. Suzanne Gildert, CEO of Sanctuary AI, may be the first to show off one that is designed to look exactly like herself. Speaking at the Canadian Innovation Exchange (CIX) conference in Toronto on Monday, […]
HR services firm Morneau Shepell is trying to tackle some of the biggest challenges affecting the mental health of business professionals by improving the artificial intelligence capabilities of a chatbot it introduced earlier this year. Speaking at the IBM Innovate conference in Toronto on Thursday, Morneau Shepell CIO Michael Lin said the chatbot, dubbed Ava, […]
A payment solutions vendor called Paya on Wednesday launched a platform it said will make it easier for B2B merchants to accept Apple Pay, Android Pay and other point-of-sale and transactional options from their customers. Paya, which is based in Atlanta, is aiming Paya Connect at enterprise developers in health-care, the non-profit sector and other […]
An Uber ride is an e-commerce transaction, but you don’t swipe your credit card before climbing out of the car. If you press an Amazon Dash button you get products delivered instantly. Now Elastic Path CMO Darin Archer is trying to help B2B organizations achieve a similarly quick, convenient and seamless way to conduct all […]
Rangle has begun a rebrand that aims to show how an organization that began as a technical consultancy has the creative and strategic capabilities to help enterprises achieve digital transformation faster and more successfully. Based in Toronto, Rangle launched several years ago specializing in helping businesses create mobile-first web sites and other digital challenges, with […]
