The data-driven insight is clear: if you watch a film starring Nicholas Cage, you face a high risk of falling into a swimming pool and drowning. Andy Pulkstenis was clearly trying for a laugh, and he got one. The director of advanced analytics at State Farm Insurance in Bloomington, Ill, was leading a breakout session […]
We live in a personalized world. Netflix, Amazon, Spotify, and almost every service we access online now curates content according to our tastes. That means when we sit down to view, purchase, or stream, we no longer need to waste time scrolling through content we would never in a million years care about. Instead, because […]
The majority of B2B firms pursuing some kind of digital transformation projects are trying to improve customer experiences — particularly the ability for buyers to make purchases, according to research from configure-price-quote (CPQ) software maker FPX. Based on a survey of approximately 230 B2B firms with a strong focus on the manufacturing sector, the study […]
As more enterprise firms and their customers start to question the use of data in analytics, research and artificial intelligence tools, the Institute for Operations Research and the Management Sciences (INFORMS) is offering an 18-point set of guidelines to ensure ethics in quantitative decision-making. Based in Catonsville, Md., INFORMS was established in 1995 following a […]
The competitive advantage offered by early enterprise XR use cases may make it difficult for other B2B professionals to learn how they can apply things like VR and AR in their own firms, a panel of experts told this week’s CES 2019 conference. Speaking from the week-long gadget showcase in Las Vegas via Livestream, several […]
While less than half of those surveyed by IT marketplace Spiceworks say they will have more money to work within in 2019, those who do predict they’ll see a B2B marketing budget increase of 24 per cent. Austin, Tex.-based Spiceworks released the results of its 2019 State Of IT Marketing Report on Wednesday, which was […]
When it comes to IT environments, enterprises aren’t fully embracing public cloud – yet. But in 2019 that’s poised to change, and the impact on IT – and the innovation it can enable – will be profound, so long as organizations are prepared to manage it properly. Amid all of the other priorities organizations may […]
One of Calvin and Hobbes cartoons features Calvin’s family driving over a bridge and Calvin asking his Dad how they decide on the bridge’s load limit. His Dad tells him they drive bigger and bigger trucks over the bridge until the bridge collapses. They then rebuild the bridge and the weight of the last truck […]
It may have started out as a site offering Moneyball-style analytics for the college basketball crowd, but a firm called Automated Insights could become better known for using natural language generation as a way for enterprises to finally see greater value from business intelligence and data warehouse projects. Founded by a Cisco distinguished engineer and […]
To succeed and stay ahead of the curve in today’s business environment, organizations need seamless ways of compiling, organizing and operationalizing data across multiple systems. The past decade has witnessed sales and marketing technology proliferate throughout organizations. Each piece of sales and marketing technology houses critical signals about target accounts and their buyer journey, but […]
A friend of Sam Hirbod, the principal inbound agency strategist at HubSpot, was waiting on hold with his online bank — for 20 minutes. This is a long time to leave anyone in limbo, especially in 2018, and in the course of that time, Hirbod friend’s started conducting searches on Google for a banks with […]
With more than three quarters of B2B marketers citing success with account based marketing in an ABM benchmark study from ITSMA and DemandBase, the focus now is on blending strategies with different approaches and overcoming data and reporting challenges. ABM programs now account for 28 per cent of overall marketing budgets, according to the 2018 […]
PathFactory’s CEO is betting the future of growth in B2B will come from adding more value through post-sale data and taking a more granular approach to customer advocacy programs. The Toronto-based company, which rebranded from its original LookBookHQ moniker earlier this year, recently landed on the Deloitte Canada Fast 50, a list of companies the […]
B2B marketers are going to spend 2019 buying customer data platforms, fine-tuning the tools they use to handle account-based marketing and begin applying artificial intelligence for ‘midcycle engagement,” according to a series of predictions from Forrester. The Cambridge, Mass.-based market research firm published a report on the likely trends for both marketing and sales teams […]
Zoho on Thursday expanded its CRM Plus collection of software applications to include tools for customer service teams such as Zia, an intelligent assistant that uses voice recognition features much like Apple’s Siri to address critical questions or complaints. Although Zia (which stands for “Zoho intelligent assistant”) has been available to CRM Plus customers for […]
Showpad on Wednesday will announce an acquisition that will bring artificial intelligence-based voice recording and transcription analysis to its customer base of sales professionals as a way of boosting their productivity and effectiveness. The Chicago-based firm, whose software offers a range of sales enablement capabilities to B2B firms, said it has purchased Voicefox, a two-year […]
Infogroup CMO Tony Marlow has some advice for his peers: the only way to effectively target B2B audiences is to mirror the seamless, personalized shopping experiences that consumers have grown to crave. A provider of data, analytics and marketing services based in Papillon, Nebraska, Infogroup announced the hiring of Marlow as well as four other […]
Collaboration has taken on multiple dimensions for businesses of every size and industry. There are a number of key drivers fueling the accelerating demand for collaborative solutions, ranging from the rise in remote workers and virtual office models, to advanced technology tools and infrastructures that enable high-level collaboration in virtually any environment on any device. […]
OpenText on Wednesday will introduce an enhancement pack to version 16 of its enterprise information management system dubbed EP5, along with new applications for departments like HR and legal while also announcing a partnership to offer its technology as managed services through Google Cloud. Waterloo, Ont.-based OpenText said EP5 will bring richer user interfaces, deeper integration […]
It may be continuing to make strategic acquisitions such as the recent purchase of Datum, but the CEO of Infogix says the firm’s recent rebrand will ensure it can tell a clear and cohesive story about it is trying to help organizations address their data management and governance challenges. Based in Naperville and originally founded […]
