Apptus Elastic Path B2B ecommerce

Elastic Path, Apptus survey B2B buyers to make the case for improved commerce experiences

B2B vendors can see the size of a deal shrink by 20 per cent if buyers aren’t satisfied with their experience, and nearly half are losing customers due to poor commerce capabilities, according to studies from Apptus and Elastic Path. In an effort to demonstrate the value of automated processes and more streamlined ways to […]

Spiceworks State of IT 2020

What tech pros will spend on IT in 2020 — and where they’re struggling

Eighty-eight per cent of businesses say their technology budgets will stay the same or grow over the next year according to new research from Spiceworks, but but tech buyers at its SpiceWorld conference said they are juggling purchase decisions along with difficult communications issues with senior leadership and a quest to improve their personal brand. […]

Spiceworks Account Intelligence SpiceWorld 2019

Spiceworks gives tech vendors AI-based account intelligence and a self-serve dashboard

Spiceworks used its 2019 SpiceWorld event to discuss its recent acquisition by Ziff-Davis B2B and introduce a console along with artificial intelligence tools it said would help its tech vendor customers create more relevant and engaging marketing campaigns to IT decision makers who are ready to make purchases. Austin-based SpiceWorld is nominally an event for the […]

Yesler B2B marketing advocates

Yesler research reveals 77% of tech buyers act as private advocates of their favorite vendors

B2B firms should focusing on driving advocacy via their existing customers earlier in the marketing process, according to research from Yesler that shows 77 per cent of tech buyers are privately recommending vendors to their peers. The Seattle-based marketing firm released the results of its survey of more than 400 CIOs and similar decision-makers as […]

Oracle Rob Tarkoff and Salvatore Ancoretti of Ferrari discuss Oracle Datafox and CX Unity at Openworld 2019

Oracle arms B2B firms with tools to align sales and marketing while improving CX

Oracle on Tuesday used its 2019 Openworld conference in San Francisco to introduce ways for B2B firms to bring sales and marketing data together, as well as tools to personalize and customer experiences based on a variety of contextual data. Among the updates announced as part of its customer event this week, the business software […]

Microsoft snow leopard ai commercial

Microsoft TV commercial uses snow leopards to demonstrate the business case for AI

Poaching and attacks from herders are threatening their existence, and the latest TV commercial from Microsoft showcases how its artificial intelligence software could help spot all the snow leopards that need saving. Produced by its agency Dentsu Aegis Network, the 30-second spot is introduced by rapper and musician Common, who has been featured in the software […]

LinkedIn tech buyers B2B

How today’s tech buyers are enlightened to make smarter business decisions

When it comes to new technology investments, businesses feel the mounting pressure to successfully complete their digital transformation yet recent research reveals that nearly three quarters (71%) of IT projects are perceived as failures and fewer than one quarter (19%) of IT projects go live within budget and timeframe. Considering that technology plays an essential […]

Zoho One Orchestly

Zoho adds Orchestly business workflow management, telephony and blockhain to software suite

Zoho on Thursday introduced Orchestly, a business workflow management tool it said will allow non-technical business professionals to handle everything from content and purchase approvals to employee onboarding, as part of a series of updates to its Zoho One subscription-based software suite.  Beyond Orchestly, the Austin-based firm said Zoho One would now include PhoneBridge, its […]

ZoomInfo powered by DiscoverOrg

Henry Schuck introduces the ‘ZoomInfo powered by DiscoverOrg’ platform and explains name change

DiscoverOrg on Tuesday will build upon its acquisition of ZoomInfo in February by adopting the latter’s name and moving forward with a combined platform designed to provide broader and more accurate contact data for B2B sales and marketing teams. The new platform, ZoomInfo powered by DiscoverOrg, will bring together information on tens of thousands of […]

Aprimo AI

Aprimo AI aims to bring speed and efficiency to B2B marketing teams’ content lifecycle

Aprimo says it wants to improve B2B marketers’ personalization capabilities and free them from manual processes with artificial intelligence technology designed to work across multiple areas of the content lifecycle. The Chicago-based firm this week introduced Aprimo AI, which combines its own proprietary machine learning with Microsoft Cognitive Services from the latter’s Azure set of […]

B2B Next 2019

B2B Next 2019 takes ‘choose your own adventure’ approach to educating e-commerce professionals

Executives from Unilever, Caterpillar, and Johnson Controls will be among the speakers heading to Chicago late next month for the second annual B2B Next, which explores the evolution of e-commerce between corporations, partners, suppliers, customers and other stakeholders. According to Mary Wagner, editorial director of live content, the event’s agenda is driven by the growing […]

Paradigm B2B Combine

Paradigm B2B reimagines e-commerce buyers’ guide with enterprise and mid-market Combine reports

The limitations of Gartner’s Magic Quadrant, Forrester’s Wave and similar market research offerings have inspired Paradigm B2B to launch a series of reports called Combine that break down the merits of e-commerce applications for enterprise and mid-market buyers. Chicago-based Paradigm B2B, which released its first two Combine reports last week, said the research also drew […]

Data.com replacement InsideView

InsideView reaches out to Data.com customers to avoid data degradation and other risks

InsideView on Thursday launched a series of tools designed to position it as the data provider of choice for firms scrambling to replace Salesforce’s soon-to-be-discontinued Data.com service. Companies that have used Data.com’s Clean and Prospector products to fuel their customer relationship management (CRM) systems and other applications have about a year before Salesforce officially retires […]

Pipedrive AI CRM

Pipedrive aims at enteprise sales teams with updated plans, AI-based assistant and learning portal

Pipedrive on Wednesday is launching an updated CRM suite that includes a virtual assist based on artificial intelligence, along with an online education platform and an enterprise plan in a bid to show it can serve larger organizations. Based in New York, Pipedrive’s latest release adds a slew of other features such as the ability […]

OpenText Enterprise World 2019

OpenText pledges to help bring SaaS tools procured by rogue line-of-business execs under control

OpenText on Tuesday used its 2019 Enterprise World conference to outline a mission that includes helping  companies overcome the “technology sprawl” caused by line-of-business executives procuring their own SaaS applications, making all content “machine-readable” and deepening the ability to use its tools with those from Google Cloud. In his opening keynote, OpenText CEO and CTO […]

Box CIO Paul Chapman

Box CIO Paul Chapman opens up about the evolution of IT, working with line of business execs and more

By all means, you can try cold-calling Box CIO Paul Chapman or sending him a hopeful e-mail. You can invite him to your event, webinar or roundtable. You could reach out on social media or other channels and see if he’ll download your white paper. None of these standard marketing tactics, however, will work as […]