The evolving role of security teams in UX innovation

By Gregg Ostrowski, Executive CTO, Cisco AppDynamics Today, in order to generate value for businesses and their customers, applications must be increasingly robust to ensure a satisfying user experience and minimize bad interfaces that generate mistrust or question the way their data is handled. In this age of immediacy, users are eliminating deficient applications from […]

Removing barriers to data wrangling to let data scientists get down to the science

By Patrick Halpin, Vice President Data Science, 84.51° When data scientists are tasked with building a business solution, the goal is to efficiently develop a solution that’s accurate, reliable, and scalable. But the data science process involves so many steps that they often don’t get to spend enough time on the modeling or algorithmic development portion of the work needed to develop the optimal solution. At 84.51°, we’ve developed tools and resources that help data scientists focus […]

5 Obstacles to Effective Data Sharing

By Dr. Tim Wagner, Co-founder and CEO, Vendia Most companies today are understandably focused on what happens within their four walls. But if you depend on partners in order to run your business (think shipping, manufacturing, finance processes, etc.), then it’s also vital to think about that portion of your critical business data that’s created outside of your company. Because so […]

Empower Customer Success Teams with Scalable, Data-triggered Proactive Communication

By Ella Dillon Customer success platforms revolutionized companies’ abilities to understand their customers. These systems make it possible to identify problems, opportunities, and challenges, giving Customer Success teams an unprecedented view of all the interactions taking place across all the touchpoints. There’s only one problem. The number of conversations a Customer Success Manager (CSM) needs to have to […]

B2B Commerce in the Opt-In Era

By Vinny Maurici, Vice President, Data Strategy & Services, Pivotree For years, companies have been able to track their users’ website and app activity across other companies’ apps and websites, using the resulting data for advertising purposes or for sharing with data brokers.  Last year, Apple launched a highly anticipated privacy feature: App Tracking Transparency (ATT). […]

Why Enterprise Leaders Need to Invest in Next Generation Blockchain

By Dr. Tim Wagner, Co-founder and CEO of Vendia Enterprise leaders today are facing more data-related challenges than ever before. An airline can’t offer passengers the best itineraries at the best price without access to the latest information from all sales channels. Car manufacturers struggle to ship cars quickly and cost effectively when they can’t […]

Political Ads: How Campaigns Should Access Voters in 2022

By David Finkelstein, CEO of BDEX In election years, advertisers face challenges in effectively accessing and targeting voter audiences with political campaigns. As audiences change both geographic locations and their stances on issues between election years, political advertisers must understand these shifts in dynamics and ultimately drive their audiences to the polls. Political campaigns will […]