by Seneca Hampton Selling on Amazon used to have a low barrier to entry due to low start ups cost. It was easy to see success quickly. These days, that’s changed. Now the barrier to entry is expensive and it takes a lot of technical skill and time to be successful selling on the platform. […]
By Gregg Ostrowski, Executive CTO, Cisco AppDynamics Today, in order to generate value for businesses and their customers, applications must be increasingly robust to ensure a satisfying user experience and minimize bad interfaces that generate mistrust or question the way their data is handled. In this age of immediacy, users are eliminating deficient applications from […]
By Patrick Halpin, Vice President Data Science, 84.51° When data scientists are tasked with building a business solution, the goal is to efficiently develop a solution that’s accurate, reliable, and scalable. But the data science process involves so many steps that they often don’t get to spend enough time on the modeling or algorithmic development portion of the work needed to develop the optimal solution. At 84.51°, we’ve developed tools and resources that help data scientists focus […]
By Dr. Tim Wagner, Co-founder and CEO, Vendia Most companies today are understandably focused on what happens within their four walls. But if you depend on partners in order to run your business (think shipping, manufacturing, finance processes, etc.), then it’s also vital to think about that portion of your critical business data that’s created outside of your company. Because so […]
Distributed Denial of Service (DDoS) attacks hold the power to wreak serious destruction; each 15-minute attack can cause tens of millions in damages alone while empowering attackers to temporarily shut down organizations at will. DDoS attacks are not only increasing in magnitude, but also power: attackers are wrangling ever-greater botnets, and making use of increasingly […]
Netherlands is the most crypto obsessed country in the world, search data study finds Netherlands ranks top across the globe, with 1.4 million monthly searches for the most popular cryptocurrencies – equivalent to 8.2% of its population. Turkey ranks second and Germany ranks third most crypto-obsessed. The United States had the highest total number of […]
By Ella Dillon Customer success platforms revolutionized companies’ abilities to understand their customers. These systems make it possible to identify problems, opportunities, and challenges, giving Customer Success teams an unprecedented view of all the interactions taking place across all the touchpoints. There’s only one problem. The number of conversations a Customer Success Manager (CSM) needs to have to […]
At the end of the day, business is a numbers game. How much inventory do you need? What is your bottom line? How do you increase your profit margins? Just like anything else involving numbers, probability and statistics play an important role in business. Learning to understand odds and use them to your advantage will […]
By Vinny Maurici, Vice President, Data Strategy & Services, Pivotree For years, companies have been able to track their users’ website and app activity across other companies’ apps and websites, using the resulting data for advertising purposes or for sharing with data brokers. Last year, Apple launched a highly anticipated privacy feature: App Tracking Transparency (ATT). […]
The majority of all visitors who find your website for the first time will probably not return and that’s the reality for most companies. So it’s of the utmost importance to come up with creative ways to collect the visitor’s email. A mailing list gives you the most direct line of communication with your audience. […]
by Clate Mask, CEO, Keap I’ve always been a firm believer that communication is the key to success in business. Connecting with customers and prospects using personalized and relevant information builds credibility, and over time, that credibility leads to brand loyalty. In fact, research shows 44% of people don’t hire service providers who are slow […]
The B2B landscape is as crowded as ever. However, inflation and economic uncertainty are putting extra pressure on B2B marketers who are grappling with tighter budgets and smaller head counts. However, these challenges also present an opportunity to think outside the box – and could be why the use of out-of-home (OOH) advertising is gaining […]
Technology allows automation of various repetitive processes, reduces costs, and helps you be more efficient, provide better customer service, and sell more. Whether you’re starting a business and considering which pieces of hardware you need to buy, or you are simply updating your company’s existing equipment, at some point you will struggle to decide what […]
By now, most executives understand that machine learning is a type of artificial intelligence — but that doesn’t mean that most executives understand how to make the best use of machine learning. Unlike other AI tools, machine learning leverages the power of algorithms to create programs that gradually improve in accuracy and quality over time. […]
Cloud computing is relatively new, but it has already become an integral part of our everyday lives. We use cloud computing every time we access the internet or use our smartphones to do everything from checking email to booking flights. When it comes to the business industry, cloud computing is extremely important. Nowadays business owners […]
Some people can live in a mess, but I’m not one of those people. If I open up my closet door and see dirty clothes on the floor, hangers askew and way too many shirts crammed in next to one another on the rack, I immediately feel overwhelmed and frustrated. Even worse, such a disastrous view […]
It’s an issue every organization faces — teams spending more time on mundane tasks than they do on strategic innovation that helps grow the company. That problem is even more pronounced in IT departments, where project delivery requests rose 40% in the last year alone. IT’s evolution in a changing market In 2008, Gartner found […]
By Dr. Tim Wagner, Co-founder and CEO of Vendia Enterprise leaders today are facing more data-related challenges than ever before. An airline can’t offer passengers the best itineraries at the best price without access to the latest information from all sales channels. Car manufacturers struggle to ship cars quickly and cost effectively when they can’t […]
By David Finkelstein, CEO of BDEX In election years, advertisers face challenges in effectively accessing and targeting voter audiences with political campaigns. As audiences change both geographic locations and their stances on issues between election years, political advertisers must understand these shifts in dynamics and ultimately drive their audiences to the polls. Political campaigns will […]
By Tom Perry, CEO, Sherpa A wave of tech investment is flowing through the Channel with global IT budgets set to grow by 26% in 2022. As businesses spend more to augment their operations the ripple effects will be felt far and wide. The tricky part will undoubtedly be understanding how you can invest wisely and get […]
