From funnel to digital customer relationship: the evolution

One of those reassuring little white lies we tell ourselves as marketers is this: People make linear decisions. It’s simpler to draw straight lines about people’s behavior, so to date we have typically pushed people through carefully scripted marketing processes. But does that really reflect people’s actions and the ways they find information? Of course […]

PayPal officially allowing shops to accept Bitcoin

PayPal is officially entering the world of all-digital money. The payment processing company will start accepting payments from customers that are using Bitcoin. According to CNN, Bitcoin is “an independent, government-less currency,” whereas PayPal is owned by eBay and works with merchants. As of today, PayPal completed a deal with the payment-processing companies inclusive with […]

Xerox Research Centre of Canada

Xerox Canada and GreenCentre Canada collaborating on green tech

Xerox Canada and GreenCentre Canada are collaborating to boost the commercialization of green tech in Canada. “We are thrilled to have access to the infrastructure and expertise at XRCC, which allows us to take our technology development to a whole new level,”said Rui Resendes, executive director of GreenCentre Canada, in a statement on October 1, […]