Infographic: The best leadership styles to motivate staff

An infographic making the rounds online looks at the various leadership approaches and how each outlook motivates employees. More than 4,000 executives were analyzed to identify six defining characteristics of leadership styles, based on results from emotional intelligence tests. As the consultants at Business Management Degree point out, these are the top performing leadership styles: Authoritative […]

Breaking down the top HR software trends

The world of HR software is busier than ever. Established players have been usurped, or even swallowed up, by upstarts. Technology has shifted its emphasis to cloud-based solutions. Companies have embraced a “Moneyball” approach to managing their human resources, turning increasingly to analytics. As HR software continues to evolve as companies find better ways to […]

What you need to know about advertising’s viewability metric

Prior to today, have you ever heard of the viewability online advertising metric? This tool is now gaining major traction after a new report from Google was released this week. Every digital advertising professional understands that viewability remains one of the most important elements of online media. This crucial online advertising metric, which monitors impressions […]

Programmatic trends to watch for in 2015

The unofficial buzzword in advertising — especially mobile — for 2014 is programmatic. While programmatic has become one of the most talked-about innovations in advertising this year, a surprising chunk of the ad world still don’t have a clue what it actually is. So for the uninitiated, programmatic simply means automating the process of buying advertising inventory. Programmatic has […]

How to leverage social CRM for B2B marketing

Social networking has transformed the way businesses relate to their customers. Customer relationship management (CRM) is no longer a monolithic, one-way sales push; it requires meaningful engagement across multiple channels and a 360-degree knowledge of every customer. According to a Pew Research study from January 2014, 74 percent of all online adults use at least […]

Does being a parent make you a better entrepreneur?

What’s more overwhelming than an already-stressful full time job? How about two jobs? That’s the general perception most entrepreneurs have when describing their jobs-kids-family workload. Recently, new father Simon Schneider reflected on the balance between running a start-up and running a family, in his article for Fast Company “How the birth of my son made […]

Why B2B CMOs need to attend tech conferences – and 4 picks for 2015

If you’re experienced enough to remember B2B tech lead-generation pre-Internet, it was the dark ages of marketing. Tiny budgets. All direct mail, trade shows and conferences. Little influence. It was difficult to make any connection between leads and sales. The marketing function was typically so divorced from strategy and relegated to a pure marketing communications […]

Twitter cofounder’s venture fund for ‘world-positive’ businesses

Twitter cofounder Ev Williams joined a new venture fund aiming to assist companies working to change the world in a positive way. The altruistic company, dubbed Obvious Ventures, calls itself a “world positive” venture capital company, and writes on its website: “We’re entrepreneurs. We’ve helped a lot of companies launch, grow, and generate great financial […]

What you need to know about the Industrial Internet of Things

We all keep hearing the same refrain: the Internet of Things (IoT) is coming—or in some cases, it’s already here. At least that’s according to the New York Times, they reported General Electric (GE) opened up their big data platform to help facilitate more growth within the IoT industry. But what exactly does that all […]