Google is looking to shift more of its digital marketing budget into programmatically traded campaigns, according to its global chief marketing officer Lorraine Twohill. Twohill, speaking at the recent Web Summit in Dublin, set the expected figure at 60 percent, the Drum reports. “The biggest barrier to getting to that is that the team gets the value, so retraining […]
The number of complaints made by Canadian consumers against cellphone, Internet and telecommunication companies in general has fallen in the 2013-2014 period, according to a report by the Commissioner for Complaints for Telecommunications services. This is the first decline since the establishment of the organization, and industry experts attribute this greater satisfaction rate to the […]
If the adtechNY conference floor of this past week is any indication, adtech is stuck in the doldrums. The most interesting vendors at the show wouldn’t even be considered traditional adtech but display and data: interactive large scale visualizations and pure analytics/BI platforms (which are starting to show promise on the promise of one dashboard; […]
In the race to deliver cloud infrastructure services to businesses, Google is gunning hard to catch up with the Amazon Web Services (AWS) powerhouse. On Tuesday, it made the obvious move to use its network for competitive advantage. As part of several announcements it made at its Cloud Platform Live event in San Francisco, Google also unveiled Cloud Interconnect, […]
Oculus Rift’s CEO announced recently that its virtual reality headsets are months, not years, away. Will there immediately be applications for B2B? When we talk VR, the geekily inclined of a certain generation immediately thinks holodeck, and VR for recreation and entertainment. But B2B applications may come first. The ability to layer data or make […]
This week, Jennifer Evans, the president of B2B News Network, was part of a panel discussion on a TV Ontario news show discussing the gender divide in the tech industry in Canada. On The Agenda with Steve Paikin, Evans offered her insight on how tech companies are ignoring female talent and the challenges she has faced in […]
Your business is flourishing and now you want to bring a mobile app to market. You have the customers, the interest, the idea, and now you just need to get the app off and soaring. But you don’t want to dive headlong into such a complex process that you stumble and fall flat. Here are 5 steps […]
Move over, bots. URL masking is climbing the ranks of common fraud in the digital advertising industry. URL masking is used to trick advertisers into running their ads on sites with illicit or stolen content. Though these sites typically generate a lot of traffic, thereby boosting chargeable impressions to the advertiser, they often don’t generate […]
In a move some critics call a major overpayment, French advertising powerhouse Publicis announced Monday it will acquire marketing and consulting company Sapient for $3.7 billion US. The all-cash transaction equals $25 per share. In a press release [PDF], Maurice Lévy, Chairman and CEO of Publicis Groupe, said: “Sapient is a ‘crown jewel,’ a one of […]
B2B marketers often find that email marketing is one of the most effective ways of reaching their target audience. In fact, the 2014 B2B Demand Generation Benchmark Report by Software Advice says that 97 per cent of all B2B marketers use an email marketing program. In a crowded field of email marketing programs, which ones […]
The Bitcoin rush is underway. From the the inexplicable to the blatantly commercial, cottage industries and derivatives are springing up everywhere. Who is innovating fastest and who is selling pickaxes to the miners? Here are 5 companies to watch: 1) Our pick: Ethereum, headed by Vitalik Buterin, a Torontonian, cousin of Wild Apricot co-founder Dmitry […]
Lego cures all. One of the consequences of our device-obsessed world is RSI, or repetitive stress injury. But for artisan small business owners who are often performing the same tasks repeatedly this can be a career-killing injury. When Lynn Wyminga of Lynn’s Lids fell victim to a shoulder injury right before a big show, she […]
I grew up watching all kinds of sports with my father, and to this day I love baseball. Though my brother, the other sports fan in the family, says baseball is ponderously slow, there’s something about its rhythms to love. I remember as a kid watching the larger-than-life baseball heroes of the ’70s and ’80s, […]
Happy Birthday, Bitcoin. It was on October 31, 2008 that the enigmatic (to put it mildly) Satoshi Nakamoto published the document that made him a billionaire, sired both Dogecoin (ain’t 2014 grand) and blockchains, and changed currency irrevocably. But the most amazing thing about Bitcoin is that that may be the least of its accomplishments. […]
One of those reassuring little white lies we tell ourselves as marketers is this: People make linear decisions. It’s simpler to draw straight lines about people’s behavior, so to date we have typically pushed people through carefully scripted marketing processes. But does that really reflect people’s actions and the ways they find information? Of course […]
A great pet store anticipates what their clients want and always delivers (literally and figuratively). Here are 5 simple lessons from great pet stores that all startups should adopt. 1. Be genuinely excited about all of your customers. So let me begin by letting you all know that I live in a large city (Toronto) […]
PayPal is officially entering the world of all-digital money. The payment processing company will start accepting payments from customers that are using Bitcoin. According to CNN, Bitcoin is “an independent, government-less currency,” whereas PayPal is owned by eBay and works with merchants. As of today, PayPal completed a deal with the payment-processing companies inclusive with […]
Xerox Canada and GreenCentre Canada are collaborating to boost the commercialization of green tech in Canada. “We are thrilled to have access to the infrastructure and expertise at XRCC, which allows us to take our technology development to a whole new level,”said Rui Resendes, executive director of GreenCentre Canada, in a statement on October 1, […]
Twitter is giving every tweet on its network to the Massachusetts Institute of Technology’s Media Lab, as well as a $10 million investment, to create a hub to better learn how to understand and use social networks. The Laboratory for Social Machines (LSM) will “focus on the development of new technologies to make sense of […]
DSL (Digital subscriber line), one of the initial technologies that heralded the era of high-speed Internet, is set to leap into the future, with Broadcom announcing a new technology that will allow speeds of 1 gigabit per second through DSL. That increase is about 1,000 times the data-transfer speed the technology offered when it debuted in the late […]
