The enterprise collaboration space is hot. Recently, cloud file-sharing company Box has started trading publicly on the New York Stock, debuting at $20.20 per share. Interestingly, the company is trading much as 77 percent above its IPO price. Box offers companies cloud-based storage services, make it easy to share documents with your team or your […]
Category: Technology
Connecting the dots of the social web: An interview with Nexalogy’s Claude G. Théoret
How can a B2B company or marketer keep an eye on all that social media chatter surrounding their space? It takes time, well-planned strategies and knowledge of what’s relevant and what’s pointless. Also, how can a B2B marketer wade through all the spam infecting the social Web? According to Nexgate, there was an increase of 355 […]
How your startup could bring analytics on board
With all the talk about Big Data, it is increasingly difficult to look at how data can improve the performance of any business. Getting a handle on what is happening within your business can be the difference between gaining traction and scrambling for answers. For start-ups, analytics is becoming more important because it provides much-needed […]
Everything you need to know about Revenue Cycle Management
Cash is king. The issue is collecting it right away. Or as an SAP-sponsored white paper puts it, the primary business challenge remains reducing Days Sales Outstanding (DSO). “Without automation tools, there is no way to sufficiently increase productivity to reduce overhead and improve performance at the same time,” write the authors at PayStream Advisors, […]
4 signs that it’s time to replace your ERP system
This article originally appeared on Membeburn. Copyright Memeburn.com 2015. The enterprise resource planning (ERP) market is evolving at a rapid pace as a result of technology innovation. At the same time, most businesses are changing themselves as they try to keep up with the frantic pace of business in the digital era. That means that […]
Battle rages on between Google and data management platforms
Digital marketers take note. If you haven’t heard about the recent competition between Google and data management platforms (DMP), you need to catch up. The way you approach online advertising campaign could be affected by this head-to-head. In October, Google began informing advertising technology partners it was going to begin more tightly enforcing one of its data […]
Google Analytics’ new tool takes you on ‘the customer journey to online purchase’
Google Analytics has updated a useful tool that helps businesses track and analyze customer interaction paths from first click to purchase. The aptly-named The Customer Journey to Online Purchase launched in early 2013 as Google recognized the need for website owners to better understand how customers act from their first visit through conversion. The tool utilizes […]
How B2B can harness the power of virtual reality
Virtual reality is well known for its uses within the gaming community — but the business community is realizing the many doors VR can open, too. The software came most prominently into the public eye with Oculus Rift, an affordable piece of hardware with cutting-edge capabilities. The device is, physically, little more than a headset with motion sensors […]
How SMBs can benefit from a ‘new style of IT’
In a recent wave of statements by executives at Hewlett Packard, the integrated use of social media, mobility, big data and cloud by business of all sizes has been termed “the new style of IT.” If HP’s own predictions are on target, the next few years will see a huge uptake of these new technologies […]
Expedia buys Travelocity for $280 million
It was only a matter of time before Expedia bought its fellow online travel booking giant Travelocity. In 2013, Travelocity used Expedia’s tech for its American and Canadian websites, as well as its competitor’s supply and customer service program, the NY Times writes. Today, Expedia announced the acquisition of Texas-based Travelocity, owned by Sabre. “The strategic marketing agreement […]
The B2BNN guide to blockchain
There is an interesting movement happening within the technology industry that has many of its big players—Google, Microsoft, and IBM—abuzz and excited for the future. It is also being touted as the next step for the Internet of Things. Learn more about why the Net is all hyped for blockchain. What is blockchain and why is […]
Everything you need to know about APIs
We use our laptops and mobile phones every day to communicate with our friends, family, and coworkers. But how do programs communicate with each other? APIs, or “Application Programming Interfaces,” are the hidden backbone of our modern world which allows software programs to communicate with one another. Although most of us don’t know it, behind […]
Why everyone is talking about Microsoft’s holographic viewing headset
Holograms feels so 80s but now they are enjoying a resurgence thanks to Microsoft’s Windows 10 announcement Wednesday. The tech giant unveiled a headset that will allow users to interact with holographic images, so they can play video games and build 3-D models, for instance. A wireless see-through headset, Microsoft HoloLens can continue to see the physical environment around the wearers, […]
The main reason I won’t ever use smartwatches? Talking to my wrist
I feel like I’m in a stress position best suited for wartime torture sessions. My wrist has been held up close to my mouth for five minutes and already I can feel a dull ache begin to seep into my arm. But this is no prison cell; I’m talking to my friend on a Samsung […]
Microsoft acquires machine-learning startup Equivio
Microsoft announced it agreed to acquire Equivio, an Israeli-based startup that harnesses machine learning to sort large amounts of data into relevant groups. “We are making this acquisition to help our customers tackle the legal and compliance challenges inherent in managing large quantities of email and documents,” said Rajesh Jha in a blog post. Equivio uses text analysis software […]
Why security alerts could be wasting your time
Out of 17,000 malware alerts a large company receives each week, around 19 percent are considered reliable, a new survey found. The survey’s press release explained: “Security teams are unnecessarily consumed by activity that pose no threat to their data security, which can distract them from dealing with threats that can lead to compromise.” Enterprises […]
Open concept vs. cubicles – What’s right for your office?
In Generation X, Douglas Coupland’s character called them “veal fattening pens”. Dilbert gave us the term “Cube farm”. The poor cubicle has been given rough treatment in popular culture while the exposed brick and open-concept office style television series situate in re-purposed factory lofts has fed into the hipster mystique of boutique advertising and “almost” […]
Courting a Valley VC: Inside Vidyard’s big raise
Guest post by Anthony Reinhart. Reprinted with permission via News.Communitech.ca When you’ve met “the one,” you just know. This might be one of the biggest relationship clichés out there, but then, clichés wouldn’t be clichés without a good deal of truth behind them. The courtship story behind this week’s news that Vidyard had secured an $18-million Series […]
The B2BNN guide for maximizing your mobile memory
In today’s hyper-connected business world, busy executives are spending increasing amounts of time away from their desks and on the road. That means they’re using their computers less and relying more and more upon increasingly powerful smartphones and tablets. All mobile devices, whether iOS or Android, have limits to the amount of data they can store. […]
9 reasons why being a journalist makes you a better entrepreneur
For all those journalists who wondered whether they could start and thrive in their own business, they might be surprised to learn that some of their existing skills are transferable. And for all those entrepreneurs who wonder what they might be able to learn from media professionals, this article will offer some helpful succinct advice. Three former journalists […]