There may not be a more commonly used and misunderstood buzzword in the B2B marketing landscape today than Account Based Marketing (ABM).
- What is it?
- How much does it cost?
- Is it right for my organization?
- Who's doing it well?
Grab a drink and join us along with your industry colleagues as we unpack ABM, and equip you with what you need to know about one of the fastest growing approaches to content marketing.
Join us for #B2BPOV with featured speaker Doug Shirra, Senior Director, Content & Customer Experience Marketing, SAP Americas.
Space is limited. To attend, register now!