In a world that is ever changing, with constant trends dipping into a congested marketplace, there have become very few constants for big money tech investors. One of the industries that has bucked that trend however is the video editing market, which is predicted to surpass the $30 billion dollar mark in terms of investment […]
Video marketing might seem like an obvious choice for B2C but a less obvious option for B2B marketing. However, looking at the statistics – 73% of B2B marketers say video positively impacts ROI and 80% of online traffic is predicted to be video by 2019 – it’s an avenue that definitely needs to be explored. […]
Twitter has now become one of the latest Internet giants to establish its own native video player. Following in the footsteps of YouTube and Facebook, the microblogging behemoth allows verified Twitter users to upload and share videos that are under 10 minutes. It is unclear when the video service will be rolled out to the entire Twitter community. […]
Pexels – CC0 License It’s generally considered good business practice to reinvest profit back into the company. This is a basic business concept, but like many principle like this, looking a little closer can unveil a world of complexity. After all – there’s so much out there to spend your money on, and so many […]
Technology allows automation of various repetitive processes, reduces costs, and helps you be more efficient, provide better customer service, and sell more. Whether you’re starting a business and considering which pieces of hardware you need to buy, or you are simply updating your company’s existing equipment, at some point you will struggle to decide what […]
Being able to create a business from scratch is a feat in itself. This, however, is only the first step towards success. Many factors come into play when it comes to running a successful business that is able to thrive in an already competitive market. In today’s digital age, more and more businesses are turning […]
Remote working is now a norm across the world. Even businesses are operating remotely, with customers and sellers located in different regions. Fortunately, technology is now advanced enough to support remote commerce without lagging or buffering issues. In this respect, screen recording software can come in handy for businesses in a range of situations. Whether […]
Last time we discussed the reasons it’s probably a good idea to talk your CEO out of starting their own blog. A lack of resources, a tendency to be pretty pointless and the proven habit of running out of ideas fairly quickly are all good reasons to keep them away from blogging. But let’s not forget […]
One of my Facebook friends, who is also a journalist, recently posted a status update which said, “Of all things I have to be grateful every morning, the greatest one is that I’m not an ‘influencer.’” It says a lot about the world of marketing, sales, media and technology that the word “influencer” can inspire […]
The world of B2B is highly-specialized in nature with each professional working in his or her unique area of expertise. That’s where online communities come in. They afford B2B professionals new insights into their fields and allow them to network with fellow pros from across the globe. The ideal online communities are sized just right – […]
In 2015, Millennials became the largest generation in the U.S. workforce. By 2025, they will account for more than 75 percent of the U.S. labor pool. With this new generation of workers craving flexibility, open dialogue and collaboration, our organizations must evolve today to ensure a stable, productive and engaged team tomorrow. The Millennial workers […]
As an avid NBA and social media junkie, I feel compelled to highlight the parallels between the two in a column designed to offer lessons on social media success. The NBA season is around the corner, beginning Tuesday night, and all eyes are on NBA’s Twitter, Facebook and YouTube pages to get ball heads in […]
It’s an odd feeling at first: I’m typing and scrolling pages on my Macbook while strolling on the TR1200-DT7 LifeSpan Treadmill Desk, forcing my heart rate to rise higher than it normally does while editing news articles. But I soon find myself easing into a walking groove that has me forgetting about the multitasking activities. […]
If Facebook is the runaway hit of the social media world, Instagram is the blockbuster for businesses. Thanks to a study by Olapic, the visual marketing platform, we can learn deeper insights into why Instagram is set to become the most powerful social media network of 2015. There are roughly 300 million Instagram users, up from 200 million in […]
