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Tag: account segmentation

abm triathlon marketing

Why ABM is the Triathlon of Marketing

Account-Based Marketing, B2B Marketing News, Latest B2B News, Top News July 24, 2017August 17, 2017 Natalie Staines

In account-based marketing (ABM), “based” is the word to worry about. It’s English’s offhand way of marking the point from which something will develop or grow. It signals that ABM will require nurturing in multiple areas of expertise, one of which will be your weakest link. Much like in a triathlon – the trifecta of […]

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