B2B CMOs may occasionally have challenges wrangling the staff on their marketing teams, but that’s nothing compared to the way a firm called Oribi has portrayed the various social media channels used to communicate with customers. Based in San Francisco, Oribi offers a dashboard-like tool that is designed to track content from a company blog […]
When someone starts a sentence with “Did you see that ad from . . . ” you’re probably expecting to hear names like Nike or Coca-Cola rather than, say, an provider of marketing technology. According to a study of buyers from a B2B ad agency, however, one of the best ways corporate brands could help […]
Gil Dudkiewicz is the Co-Founder and CEO of StartApp, which he founded in 2010. StartApp’s goal is to connect partners with consumers in ways that benefit the partner and the consumer, through mobile data insights, helping partners understand what today’s mobile user is really like – where they spend their time in the mobile space, […]
Dan Levin is president and co-founder of ViralGains. While in his senior year of college, Dan was inspired to start ViralGains after recognizing the storytelling power of video as a medium for building authentic, meaningful connections between brands, and the people they seek to serve. ViralGains is a digital video ad platform that enables marketers […]
She may have been the lone B2B brand leader sitting in a panel discussion at the 2019 Consumer Electronics Show in Las Vegas on Monday, but the Trade Desk CMO Susan Vobejda offered one of the best examples of how to create a marketing campaign whose human elements influenced not only customers but her fellow employees. […]
Marketers may still be getting used to the concept of account-based marketing (ABM) but a B2B advertising startup called Influ2 is suggesting they begin thinking about person-based marketing, with an approach based on a “segment of one.” Based in Sunnyvale, Calif., Influ2 formally launched earlier this week with a platform that draws data from customer […]
Assessing the performance of stories on B2B News Network is probably a little different than most other online publications. First, there’s the nature of the audience, which spans everyone from CMOs and CIOs to heads of sales and even company owners or CEOs. Although some of what we publish would be of interest to all of them, there are […]
Throughout the professional services marketplace, buyers are changing. Just as consumers have come to rely on online searches to educate themselves before buying products and services, so too have the businesses that buy from professional services firms. These potential clients need to solve business problems, and are looking for firms with the specific expertise required […]
Self-driving cars, delivery drones, robot hands and fields full of solar panels are all starring in a video that marks a rebrand from TMX Group that highlights the importance of public equity to entrepreneurs. The one-minute clip, dubbed “The Future Is Yours To See,” made its debut last week and almost completely fills the TMX […]
Peter Drucker said everything is either marketing or innovation. With digital, the new saying could be that all marketing is content. And it’s not just marketing. We marketers are actually late to the game. Think about the amount of content being created for training, education and HR (as in best practices, not employees) that goes […]
Paid media can generate two things: awareness and action (in this case, permission). Here’s an overview of when to focus paid on permission and when to focus on awareness. 1. There are a couple of fundamental rules marketers often forget to take into consideration in their communications: For a significant percentage of your audience (as […]
2016 could be the year we see a major increase in M&A activity within the advertising space, according to new data from mergers and acquisitions firm AdMedia Partners. More than half of the survey respondents (54 percent) said they would explore a sale of their company next year. Last year’s survey saw 40 percent of respondents saying […]
Tapped Mobile, a Canadian provider of ad technology solutions, recently announced it was partnering with MobileXCo, a leading mobile technology solution provider, to launch a Shazamable mobile coupon, called Visual Shazam. With more and more Canadians using their smartphones for in-store product research, this innovative partnership made perfect sense to all involved. And there’s also a B2B […]
For the very first time, video ad campaigns running on at least two devices in Canada have exceeded the 50 percent benchmark, reports a new report from Videology, a video advertising solutions firm. According to a quarterly report on online video in Canada, 53 percent of video campaigns employed at least two devices. This includes 41 percent […]
A new report from Pixalate, an ad-fraud prevention firm, discovered a new botnet called Xindi that is targeting large corporations by taking over user machines in order to create ad fraud. This ad fraud “zombie army” will cost digital advertisers more than $3 billion by the end of the year. The Xindi botnet was first detected […]
You’ve heard about bots and traffic fraud. You know it exists but are you aware of how prevalent it is and how it can affect your B2B firm’s bottom line? Online, B2B and B2C advertisers are able to specifically target companies who are likely to be interested in their products or services. If, for example, a […]
Facebook still holds the throne in click-through rates (CTR) for ads, as revealed by Adobe Digital Index’s “Q3 Digital Advertising & Social Intelligence Report.” According to the report, the numbers for Facebook ads are enough to leave Google in the dust: Facebook’s click-throughs rates posted a 35 percent rise in Q3 2015 from a year ago […]
Looking for ways to grow your B2B business? You may want to consider analyzing how much effort and spend you put into your marketing and social advertising campaigns. According to a new infographic by Captora and Column Five, 46 percent of companies reported spending less than nine percent of their revenue on marketing, but companies that are outperforming their competitors […]
There is no doubt that mobile video has already become the primary focus for the likes of YouTube, Facebook and Twitter, particularly when it comes to these brands’ respective ad efforts. Recent research uncovered mobile video advertising is growing three times as quickly as desktop video advertising. B2Bnn breaks down the numbers. BI Intelligence Shows […]
In this regular column, we profile the ads, videos and memes making us truly laugh out loud in the B2Bnn office. If you’re not involved with fantasy sports, chances are you don’t know how much fantasy sports fans love talking about it with each other. Without fantasy sports to talk about, the NFL believes, fans will […]
