The Trade Desk Susan Vobejda

The Trade Desk CMO Susan Vobejda tells CES 2019 about the campaign that changed her company

She may have been the lone B2B brand leader sitting in a panel discussion at the 2019 Consumer Electronics Show in Las Vegas on Monday, but the Trade Desk CMO Susan Vobejda offered one of the best examples of how to create a marketing campaign whose human elements influenced not only customers but her fellow employees.  […]

Stories

Best of B2BNN 2017: Why these 10 stories resonated with senior business leaders

Assessing the performance of stories on B2B News Network is probably a little different than most other online publications.  First, there’s the nature of the audience, which spans everyone from CMOs and CIOs to heads of sales and even company owners or CEOs. Although some of what we publish would be of interest to all of them, there are […]

TMX Group

TMX Group global marketing campaign puts the future in closeup

Self-driving cars, delivery drones, robot hands and fields full of solar panels are all starring in a video that marks a rebrand from TMX Group that highlights the importance of public equity to entrepreneurs. The one-minute clip, dubbed “The Future Is Yours To See,” made its debut last week and almost completely fills the TMX […]

Organic Matters: Advertising for permission vs. awareness only

Paid media can generate two things: awareness and action (in this case, permission). Here’s an overview of when to focus paid on permission and when to focus on awareness. 1. There are a couple of fundamental rules marketers often forget to take into consideration in their communications: For a significant percentage of your audience (as […]

How Visual Shazam can create a ‘richer customer experience’

Tapped Mobile, a Canadian provider of ad technology solutions, recently announced it was partnering with MobileXCo, a leading mobile technology solution provider, to launch a Shazamable mobile coupon, called Visual Shazam. With more and more Canadians using their smartphones for in-store product research, this innovative partnership made perfect sense to all involved. And there’s also a B2B […]

Report: Facebook ads still a better investment than Google display ads

Facebook still holds the throne in click-through rates (CTR) for ads, as revealed by Adobe Digital Index’s “Q3 Digital Advertising & Social Intelligence Report.” According to the report, the numbers for Facebook ads are enough to leave Google in the dust: Facebook’s click-throughs rates posted a 35 percent rise in Q3 2015 from a year ago […]

Infographic: Squeeze the most juice out of your marketing campaigns

Looking for ways to grow your B2B business? You may want to consider analyzing how much effort and spend you put into your marketing and social advertising campaigns. According to a new infographic by Captora and Column Five, 46 percent of companies reported spending less than nine percent of their revenue on marketing, but companies that are outperforming their competitors […]

Inside look at why mobile video advertising is growing fast

There is no doubt that mobile video has already become the primary focus for the likes of YouTube, Facebook and Twitter, particularly when it comes to these brands’ respective ad efforts. Recent research uncovered mobile video advertising is growing three times as quickly as desktop video advertising. B2Bnn breaks down the numbers. BI Intelligence Shows […]