Since the original Agile Manifesto of 2001, which was written by and for software developers, the Agile movement has spread exponentially. It’s provided a tried-and-true process for continual improvement and a focus on providing value to customers, not an obsession with following stiff procedures. In fact, to many, it’s a breath of fresh air. So […]
Tag: agile marketing
How to blend Big Data with agile marketing
Today’s marketers have access to a lot of data about their audience, everything from personal information, online shopping preferences, time spent on websites, the locations they’ve been to, where they work, and more. The information is being logged somewhere, by someone, and it’s all there for marketers to use. Yet with so much data available, […]