Content marketing platform company Uberflip was recently on the verge of making an acquisition in the artificial intelligence space, before concluding it needed to develop its own capabilities, its CEO told the TechWeek Toronto audience on Thursday. Speaking in a session on “data intelligence,” Uberflip co-founder Yoav Schwartz did not disclose the name of the […]
A woman who was one of Google’s youngest hires at the age of 19 has launched an AI startup focused on one of the oldest problems in B2B sales and marketing: connecting with the right people and companies. Node, based in San Francisco, officially came out of stealth mode on Tuesday with more than US$16 […]
Companies need to start looking beyond packaged software from vendors and redesign their own applications to incorporate machine learning algorithms if they want to make artificial intelligence a viable business tool, a Forrester analyst warned the Enterprise World conference this week. Speaking in a breakout session at the annual OpenText customer and partner event, Forrester […]
Sean Stanleigh, Managing Editor, Globe Edge Content Studio, was cut off for time at BigData Toronto, but still delivered a ton of information in 30 minutes. Let’s start with a definition. MarTech is blending data with content delivery. In a global survey of 3500 marketers, Salesforce found: 51% are using some level of AI 59% […]
Artificial intelligence (AI) has played an important part in B2C relationships over the years. There are thousands of applications, ranging from the recommendation of TV shows to the fraud detection systems deployed across many commercial establishments. The current rise in the use of chatbots is just another level in the use of AI in the […]
Businesses today are doing everything they can in order to increase their customer acquisition, social media presence, and creating more ways to put out their product. One of the things that they have started using is something known as a chatbot. As you’ll see, these devices have revolutionized the way companies do business, and they […]
The world of marketing is awash with conversations on emerging technologies, apps, and innovations that will disrupt the way we do things. In 2017 one specific topic dominates the conversation: artificial intelligence. So what is the role of artificial intelligence in technology, society, and our future. Mark Schaefer, marketing consultant and best-selling author, sums up […]
Another week has come and gone and it’s time once again for another edition of B2B Trending Conversations, wherein we bring you the latest B2B buzz from Twitter, LinkedIn and other social platforms. This week, we’ve got a couple of AI-related links, a look at the efficacy of brand rivalry in the B2B space, an […]
“Marketers have an intimacy problem,” admits Demandbase CMO Peter Isaacson. “Not the kind of intimacy problem that can be cured by a little blue pill, but the type of problem that exists between marketers and companies and their customers and prospects.” Once upon a time, argues Isaacson, sellers had intimate knowledge of their customers. Think […]
Hello again and welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s trending on Twitter, LinkedIn and other social platforms in the B2B space. We’ve got a wide range of B2B topics to cover this week, from the latest developments in artificial intelligence and the best ways to leverage social […]
This week, B2B Trending Conversations finds itself at the intersection of business, technology and politics. We’ll ask whether artificial intelligence is our friend or foe, pick the brains of B2B CMOs to learn their top priorities, listen to a podcast on selling to complex B2B buyers and see how tech companies are resisting President Donald […]
Content Marketers Get a Boost with Artificial Intelligence Are you sometimes left struggling to find that one word just out of reach, which explains exactly what you’re thinking? Do you ever wonder if the content you produce is actually readable for your intended audience? Do you spend too much time proofreading once your content piece […]
Last November, during the Web Summit in Lisbon, David Marcus, VP of Messaging Products at Facebook, asked the following question: Who wants to call a brand? He was referring to the ordeal of having to get in touch with a customer service apparatus. Very often, this process is time consuming, stressful, and leaves the customer […]
2016 was a year less of personality-driven change, and more a year of big sea changes across industries. It was the year a lot of new B2B tech that has been hyped for years (analytics, B2B FinTech, MarTech) got real, the year big data got a little less big and the Internet of things exploded […]
The weather outside may be frightful, but the B2B social traffic is delightful this week as we rapidly approach the end of the year. While we may be gearing up for the holidays, there’s still plenty of work to be done and there’s also lots of great new B2B articles, posts, tweets, infographics and more […]
Webinar Recap: eMarketer Key Digital Trends for 2017 Ezra Palmer, Chief Content Officer at eMarketer, delivered a look back at their 2016 predictions, and insights into key digital trends for 2017 in a webinar last week. If you missed it, or want to have a look at the details behind these predictions, we’re including link […]
Public sector IT We all complain about waste in government, but we are also reluctant to spend on the big projects to make government work better. The time is now. Nowhere do we need efficiency more than in our public sector, and digital transformation efforts in the US and Canada have been half hearted and […]
Dennis Mortensen is the CEO and Founder of x.ai, whose artificial intelligence driven personal assistant lets people schedule meetings using plain English and nothing more than a CC to amy@x.ai. He’s a pioneer and expert in the analytics, optimization and big data space and has been since its inception – he is also a fully-fledged […]
I had the pleasure of meeting Amy Ingram quite by accident. She was copied on an emailed meeting request, and followed up quickly and courteously. I asked the company I was dealing with when they decided to hire a new assistant. Honestly, I felt a little foolish when I learned that Amy was AI. But […]
Google uses AI, Facebook uses AI, your bank uses AI, self driving cars… you get the idea. We are fast moving from the app era, to the era of the intelligent agent and bots. We will witness the birth of hundreds, if not thousands, of autonomous intelligent agents over the next few short years. By […]
