How to Make B2B History There is no better way to kick off a MarketingProfs B2B Forum (MPB2B) than with a resounding chorus and Ann Handley in a gold bedazzled choir robe. This event promises to be one full of those “you had to be there” moments, so we’ll do our best to share the […]
October 18-21 will be the third time I’ll be in Boston for a MarketingProfs B2B (MPB2B) Forum. EXCITED doesn’t even begin to cover the force of emotions racing through me. Already. (Okay, truth be told, I’ve been counting down for months) My advice…While working on your 2017 budgets, and deciding which of the fantastic B2B […]
Many B2C strategies are just not applicable to the B2B Marketer. To be a successful B2B marketer we need to learn how to apply marketing concepts to our own industries. I attended the B3 – Better B2B Marketer conference where I heard top marketers share their insights and experience. This week, Ann Handley, Chief Content Officer, of […]
