Workday making B2B waves with latest app release

In what is anticipated to be a “Holy Grail” for CFOs, cloud-based financial and human capital management software firm Workday has this month unveiled details about its Planning application. The app, available in 2016, is yet another of the many splashes which the company is making of late in the B2B space. Workday’s recently released Planning application […]

LinkedIn’s new app turns employees into brand ambassadors

LinkedIn is one of the most important social media networks for B2B professionals, and on Monday the social company announced its entry into the social media management space with a new app called Elevate. Elevate uses human curation and algorithms via LinkedIn’s newsfeed services Pulse and Newsle to allow company employees to share links over LinkedIn […]

IBM, Apple partner launch new B2B apps

A slew of made-for-business apps for iPhones and iPads have been launched thanks to a collaborative effort between Apple and IBM, the outcome of a partnership forged earlier in the year between the two tech rivals. In a press statement, Bridget van Kralingen, senior vice president, IBM Global Business Services, said: “Our collaboration combines IBM’s industry expertise […]