You’ve had an app in market for a while, have tried various marketing tactics, and have seen downloads and users grow. To maintain your growth, you need to assess your results, identify what’s working, and create a plan that builds on your strengths. I’ll show you how, by following the stages of your customer’s relationship […]
Everything you need to know about the hot app Slack
With 1.1 million daily active users, messaging app Slack is changing the way companies approach internal communication. If you haven’t heard about Slack, or haven’t opted to use it yet in the office, this primer might change how you look at the app. Launched in August 2013 by Flickr founder Stewart Butterfield, Slack was introduced […]
Workday making B2B waves with latest app release
In what is anticipated to be a “Holy Grail” for CFOs, cloud-based financial and human capital management software firm Workday has this month unveiled details about its Planning application. The app, available in 2016, is yet another of the many splashes which the company is making of late in the B2B space. Workday’s recently released Planning application […]
How Foursquare is focusing on B2B with new services
Foursquare is taking a new direction towards the B2B industry with the release of two new services called Foursquare Location Cloud, and Places by Foursquare. The new services turn the check-in app into a location-based Big Data generator, and so far there are over 80,000 developers working with it. The Location Cloud is a massive […]
LinkedIn’s new app turns employees into brand ambassadors
LinkedIn is one of the most important social media networks for B2B professionals, and on Monday the social company announced its entry into the social media management space with a new app called Elevate. Elevate uses human curation and algorithms via LinkedIn’s newsfeed services Pulse and Newsle to allow company employees to share links over LinkedIn […]
What’s the latest on Snapchat?
Two months ago, we gave you the ultimate lowdown on Snapchat, the messaging app for quickly-vanishing photos and videos. Since then, the startup has made the news on a regular basis, cementing its position as one of the most powerful mobile platforms on the social media scene. Did you miss any major news? Read below for […]
Everything you need to know about Instagram’s new collage app Layout
Do you have several mobile photos you want to showcase and share with your followers and the rest of the world? There’s an Instagram app for that. The photo-sharing social network announced Monday that it has launched Layout, a mobile app that allows users to merge up to nine images into one. Collaging pics standalone feature […]
Is Meerkat just a fad or the future?
The tech world has been abuzz with talk of Meerkat lately. From the app’s rapid rise in social media fame to its sudden rocky future following Twitter’s announcement that it purchased a competing live-streaming service, Meerkat is turning heads. The B2B community wants to know: exactly what is Meerkat, how can it enhance a business’s social […]
What you need to know about building (and maintaining) a B2B app
Many businesses face a specific set of challenges in creating stellar apps and maintaining them over the long term. As Hubspot writer Corey Eridon wrote, “Why allocate limited resources to a mediocre idea with results you can only guess at?” According to a report on business and productivity apps compiled last year, expected growth within the […]
Everything you need to know about APIs
We use our laptops and mobile phones every day to communicate with our friends, family, and coworkers. But how do programs communicate with each other? APIs, or “Application Programming Interfaces,” are the hidden backbone of our modern world which allows software programs to communicate with one another. Although most of us don’t know it, behind […]
Read this blueprint for B2B mobile success
We’re all going mobile. Overall usage of mobile apps has ballooned in the past year. But is B2B catching up? According to a year-end report from mobile analytics firm Flurry, app utilization in the U.S. soared 76 percent in 2014, which was led by shopping, productivity and utilities and messaging. With most consumers owning a smartphone […]
IBM, Apple partner launch new B2B apps
A slew of made-for-business apps for iPhones and iPads have been launched thanks to a collaborative effort between Apple and IBM, the outcome of a partnership forged earlier in the year between the two tech rivals. In a press statement, Bridget van Kralingen, senior vice president, IBM Global Business Services, said: “Our collaboration combines IBM’s industry expertise […]
Should you outsource your mobile app development?
In our modern, hyper-connected society, app development is not just for the big players; small and mid-sized business can — and should — start developing apps. If creating your own mobile application in-house is not within your operational scope or budget, you may want to consider outsourcing this process. But before you dive into a […]
You have an app but how will you get users to download it?
Your app has been developed and released, and the champagne has been popped. But why are your download numbers so low? Reaching out to users to get your app can be tricky, but if app acquisition is treated as an aspect of your digital marketing campaign, it can be easier than you think. Just as […]
10 ways digital marketing is going mobile
With the mass adoption of smartphone technology and the rise of mobile commerce, the digital marketing landscape has evolved remarkably in just a few short years. As marketers seek out new avenues to advertise and look to create a long-term strategy, they will likely discover that the best way to do so will be to […]
5 steps to creating your company’s first mobile app
Your business is flourishing and now you want to bring a mobile app to market. You have the customers, the interest, the idea, and now you just need to get the app off and soaring. But you don’t want to dive headlong into such a complex process that you stumble and fall flat. Here are 5 steps […]
New math app solves equations with a camera
While smartphone use is usually cracked down on in school, math teachers now have a new problem aside from texting and Facebook. An app can solve math problems with a smartphone camera. Engadget reports on a new app, PhotoMath, which is a simple but powerful tool that can solve an equation when a user takes […]