Aprimo AI

Aprimo AI aims to bring speed and efficiency to B2B marketing teams’ content lifecycle

Aprimo says it wants to improve B2B marketers’ personalization capabilities and free them from manual processes with artificial intelligence technology designed to work across multiple areas of the content lifecycle. The Chicago-based firm this week introduced Aprimo AI, which combines its own proprietary machine learning with Microsoft Cognitive Services from the latter’s Azure set of […]

Episerver Aprimo

Aprimo and Episerver develop joint offering to help marketers create a stronger link between content and commerce

Aprimo on Wednesday will announce a partnership with a software provider called Episerver that is promising B2B firms a single, cloud-based dashboard to avoid project delays or “rogue campaigns” due to lack of standards or inconsistencies across marketing. The joint offering, which is coming out of Episerver’s customer event in Stockholm, Sweden, means Aprimo’s marketing […]

Uberflip Aprimo Forrester Conex 2018

Uberflip, Aprimo and Forrester make the case for content experiences that go beyond demand generation

Uberflip is not only hosting a conference whose name refers to ‘the content experience” this week — it has also recently hired new talent in a department with the same name that’s focused on an area far beyond demand generation. A panel discussion at CONEX, which is taking place in Toronto, included Paige Gerber, Uberflilp’s […]