Marketing consultancy Wikibrands has launched what it is calling a “Blockchain Benchmark” study to show how adoption of the distributed ledger technology is evolving in the enterprise. The survey, which Wikibrands estimates will take at least 17 minutes to complete, went live earlier this week. The topline results are expected in early March and will […]
Tag: benchmark
2017 Account-Based Marketing Survey
Account-based marketing (ABM) has rapidly gained traction as the latest B2B marketing buzzword in the past year. But the buzz doesn’t tell the whole story. ABM is a rapidly changing field and technology is allowing B2B marketers to scale their efforts like never before. This opens the door great opportunities like #FlipMyFunnel for marketers to […]