Customer churn tends to be marketers’ nightmare for good reason: if an organization’s average contract value is $50,000, losing even ten customers can cost as much as $900,000. What’s more, it won’t take long for leaving customers to resort to your competitors. In the end, it will strengthen their market presence and inevitably weaken yours. […]
It may have started out as a site offering Moneyball-style analytics for the college basketball crowd, but a firm called Automated Insights could become better known for using natural language generation as a way for enterprises to finally see greater value from business intelligence and data warehouse projects. Founded by a Cisco distinguished engineer and […]
The development of artificial intelligence (AI) and machine learning is no longer an abstract, futuristic concept or technology. Even today, AI is reinventing the way we do business, especially for smaller companies. Tighter budgets and less experienced staff often mean small and medium businesses (SMB) lag behind larger companies when it comes to areas such […]
