We get to do some pretty cool stuff at B2B News Network, like have a real life conversation with an astrophysicist about conversational intelligence. Claude Théoret from Nexalogy, joined Jen Evans from B2B News Network for a Twitter chat about their product, client work, and being acquired by Datametrex (DM.V). You and I met […]
The Cloud has become part of our everyday language, but what is it really? “Cloud computing is a type of Internet-based computing that provides shared computer processing resources and data to computers and other devices on demand. It is a model for enabling ubiquitous, on-demand access to a shared pool of configurable computing resources, which can be rapidly […]
A new report from Pixalate, an ad-fraud prevention firm, discovered a new botnet called Xindi that is targeting large corporations by taking over user machines in order to create ad fraud. This ad fraud “zombie army” will cost digital advertisers more than $3 billion by the end of the year. The Xindi botnet was first detected […]
You’ve heard about bots and traffic fraud. You know it exists but are you aware of how prevalent it is and how it can affect your B2B firm’s bottom line? Online, B2B and B2C advertisers are able to specifically target companies who are likely to be interested in their products or services. If, for example, a […]
Need some users for your firm’s social media account? There’s a bot—er, app—for that. For a few dollars, marketers can populate their Facebook, Twitter, Instagram and even LinkedIn accounts with thousands (millions? DONE.) of followers. Like some highs, it feels good for a while, but marketers are increasingly coming around to the conclusion that the […]
