Businesses do not always have to build all their products and content from scratch. Licensing provides a fantastic opportunity for businesses to collaborate with other businesses to build sophisticated products and services. Take Uber, for example. The core business of this popular ride-hailing app is to help passengers connect with cabs in their neighbourhood. To […]
Tag: business models
Inside the disconnect between what brands expect and what agencies deliver
A guest blog post on why advertising agencies will need to evolve to stay relevant I used to be that guy who, after a beautifully orchestrated agency presentation, would ask my agency team, “Great, so what’s the anticipated ROI?” I was caught between the necessity of finding hard numbers to report and the knowledge that […]