Many people see Instagram as a platform used only by teens wanting to share selfies with friends. Businesses are hesitant to start marketing there because they fear they might not find their target audience on Instagram. This couldn’t be further from the truth because Instagram has over 800 million users, and more than half of […]
YOUR Passion IS Your Purpose The moral of the story is this: If there’s something you’re really passionate about, you need to express it in your work. This book is an expression of the three items I am most passionate about: dance, psychology and business. When you must make business decisions or personal choices between […]
The Yukon may not be the first place one thinks of when it comes to startup scenes, but the partnership between YuKonstruct Makerspace Society and Startup Canada should help boost the arctic region’s nascent scene. The partnership, BetaKit reports, includes YuKonstruct and (co)space — both under the umbrella of the YuKonstruct Makerspace Society — and Startup […]
This is the third instalment of our new profile series on B2Bnn: Women in B2B, sponsored by SqueezeCMM. With these profiles, you’ll learn about the careers and business goals of inspiring female leaders in the B2B industry. A recent study by Dell reports that Canada ranks second in the world among the best places for women entrepreneurs to […]
This is an unusual story, but an important story for B2B professionals. It’s a story about seeing an opportunity in the midst of tragedy. And we all are aware of the Greek tragedies filling headline space this summer. A demand-side platform (DSP) from Poland has decided to expand to Greece despite the economical crisis ravaging the […]
In this week’s installment of TED Talk Takeaways we look at what it takes to create a culture of innovation and inspire creativity. Linda Hill is a professor of business administration at the Harvard School of Business, and the author of Becoming a Manager: How New Managers Master the Challenges of Leadership and Collective Genius. […]
Tablets might not do everything that computers can do, but a new study by IDC analysts has revealed an increasing demand for tablets in the business world. Demand is up by 60 percent,a sharp contrast to what’s happening on the consumer side where the market has actually decreased by 10.5 percent. IDC blames “sluggish consumer demand” because […]
The recent decline of the Canadian dollar has sent markets, investors and commentators in a bit of a tailspin. We all know exporters are jumping for joy and importers are worried about elevated costs, but if your business involves exporting services in the areas such as advertising, marketing or digital media, what do currency fluctuations […]
“Is the Internet the answer?” is a big question to ask, but its ambiguity left little room for middle ground in a spirited debate as FFWD Advertising and Marketing Week 2015 began this week in Toronto. Moderated by GigaOM’s Mathew Ingram, the talk pitted Andrew Keen, author of The Internet is Not the Answer, against Mitch […]
You don’t need to follow basketball to admire how the Toronto Raptors are turning heads in the NBA. They boast the third-best win percentage in the league, lead the NBA in offensive rating, and point guard Kyle Lowry is already an early contender for MVP. In short, the Raps have accomplished a masterful turnaround from […]
When it comes to leadership theory, there is an increasing cacophony of voices, each with its own prejudices and agenda, each expounding the virtues of what is often just the latest fickle fad or trend. Cutting through the din for valuable information that can actually help improve your leadership skills can sometimes seem like a […]
Early-stage valuation of a startup is critically important yet is far too often badly misunderstood. There are several key things you need to consider in the valuation of your very young venture. As is the case with everything you will do with your startup, valuation is simply a hypothesis that comes from a series of […]
