John Deere The Furrow content marketing B2B

John Deere, Buzzfeed and Ryot Studio are all rooted in the same content marketing best practices

It’s been called the world’s oldest content marketing vehicle, so David Jones is not surprised when people look at The Furrow and ask the publications manager at John Deere for the secrets of its success. “We do things consistently and we do things well, and we do things consistently well,” he told the audience Wednesday […]

Conference coverage: We’ll be live from Toronto’s Dx3 on March 11, 12

Dx3, one of Canada’s largest marketing and retail conference, touches down in Toronto March 11 and 12, and B2BNN will be there to report on sessions ranging from the rise of programmatic advertising to reddit’s influence on marketing campaigns. The speaker list is exhaustive: Dx3 invited executives from companies such as Microsoft, BuzzFeed, reddit, Yahoo!, IBM, Shazam, Indiegogo, […]