3 Unfortunate tendencies that might make you question letting your CEO blog

It’s conference season, and for communicators that means two things: 1. They (I hope) will be settling into a bum-numbing chair for some inspiration and possibly a well-earned nap. 2. Their CEO will be calling them from her leadership conference to announce she is starting a blog. You were warned. Intranets across the land are […]

C-suite sale

The C-Suite sale: Keys to determining the relevant executive for a sales opportunity

Competitive salespeople don’t waste people’s time, least of all their own. They identify the relevant executive for each sales opportunity, and they take time to understand the dynamics of their customer’s organization to uncover where influence, power, and control over a particular project reside. “It doesn’t have to be the CEO of a corporation,” said […]

What CEOs should know about the value of advisory boards

What are the benefit of bringing an advisory board to your firm? That was the discussion at a session recently held at Toronto’s MaRS Discovery District, lead by Tony Redpath of MaRs and Karan Walia of mobile ad platform Cluep. Redpath mentors entrepreneurs at MaRS, with an emphasis on environmental, advanced materials and manufacturing markets. MaRS Discovery District, launched in 2005, helps […]