C-suite sale

The C-Suite sale: Keys to determining the relevant executive for a sales opportunity

Competitive salespeople don’t waste people’s time, least of all their own. They identify the relevant executive for each sales opportunity, and they take time to understand the dynamics of their customer’s organization to uncover where influence, power, and control over a particular project reside. “It doesn’t have to be the CEO of a corporation,” said […]

Inside the pros and cons of being a mentor

In theory, mentorship is a positive concept. It is the opportunity to share your knowledge and experience with people looking for guidance, insight and encouragement. The reality, however, is mentoring requires an investment in time and energy. It is not as simple as connecting with an entrepreneur who wants some help. Like any relationship, a mentorship […]

What CEOs should know about the value of advisory boards

What are the benefit of bringing an advisory board to your firm? That was the discussion at a session recently held at Toronto’s MaRS Discovery District, lead by Tony Redpath of MaRs and Karan Walia of mobile ad platform Cluep. Redpath mentors entrepreneurs at MaRS, with an emphasis on environmental, advanced materials and manufacturing markets. MaRS Discovery District, launched in 2005, helps […]

The 5 sub-reddits every CEO should be reading daily

It’s easy to label reddit another distraction that could easily eat up your hours. But with decisive forethought and understanding of what this massively popular network has to offer, you can ensure you’re hip to the latest trends in business, marketing, venture capital and more. Today we present the top five sub-reddits (or communities within reddit) […]