It’s conference season, and for communicators that means two things: 1. They (I hope) will be settling into a bum-numbing chair for some inspiration and possibly a well-earned nap. 2. Their CEO will be calling them from her leadership conference to announce she is starting a blog. You were warned. Intranets across the land are […]
Competitive salespeople don’t waste people’s time, least of all their own. They identify the relevant executive for each sales opportunity, and they take time to understand the dynamics of their customer’s organization to uncover where influence, power, and control over a particular project reside. “It doesn’t have to be the CEO of a corporation,” said […]
As the second half of the 2010s approaches, a growing number of B2B firms and marketers are now sold on the concept of blogging as an effective marketing tactic. And numbers are there to prove them right: B2B companies using that tactic average 67 percent more leads than those that don’t jump on board the […]
Having published a book recently, I can see there are many benefits to writing a book. Among the biggest attractions is enhanced industry stature. If you publish a book, it must mean you are an industry expert, right? For many CEOs in the B2B industry, writing a book is a great way to drive a […]
Did you hear about the engineer who wore a wrinkled polo shirt to a meeting with President Barack Obama? In fairness, he didn’t know the meeting was with his Commander-in-Chief, and he was told to dress in business casual attire. But his fashion fail is a lesson any business leader should heed. The trend to dress […]
Deciding whether one of your employees is ready for a promotion can be as difficult as making that initial hire. We’ve asked four senior-level professionals what they think are the most important traits and attributes of a successful employee. They also divulge what to consider when a promotion goes wrong. When it comes to having “the […]
If you’re a CEO running a B2B firm, you might not have the luxury to be active on Twitter, Facebook and other social media outlets. But in this report, we’ll discuss how a CEO’s Twitter presence is a must-have, especially if that executive wants to be seen as a thought leader in a specific industry. “Social […]
In theory, mentorship is a positive concept. It is the opportunity to share your knowledge and experience with people looking for guidance, insight and encouragement. The reality, however, is mentoring requires an investment in time and energy. It is not as simple as connecting with an entrepreneur who wants some help. Like any relationship, a mentorship […]
What are the benefit of bringing an advisory board to your firm? That was the discussion at a session recently held at Toronto’s MaRS Discovery District, lead by Tony Redpath of MaRs and Karan Walia of mobile ad platform Cluep. Redpath mentors entrepreneurs at MaRS, with an emphasis on environmental, advanced materials and manufacturing markets. MaRS Discovery District, launched in 2005, helps […]
It’s easy to label reddit another distraction that could easily eat up your hours. But with decisive forethought and understanding of what this massively popular network has to offer, you can ensure you’re hip to the latest trends in business, marketing, venture capital and more. Today we present the top five sub-reddits (or communities within reddit) […]
