The world of marketing is awash with conversations on emerging technologies, apps, and innovations that will disrupt the way we do things. In 2017 one specific topic dominates the conversation: artificial intelligence. So what is the role of artificial intelligence in technology, society, and our future. Mark Schaefer, marketing consultant and best-selling author, sums up […]
Tag: Chief Martec
Where is Martech now?
Somewhere, between sarcasm and wonder, Martech came out of the cloud. The term has become associated with a plethora of catch phrases and even bigger budget spends. Now, Martech is likely to be described as an integrated enterprise marketing suite, or as a big-data-marketing-sales-retention cycle dashboard to end all dashboards. It is an idea everyone […]