When my colleagues in journalism decided to switch careers and take on PR jobs, we used to refer to it as “going over to the Dark Side.” Which means, by implication, that the chief communications officer for a brand represented Darth Vader. I should probably be more careful about making such jokes, given what I’ve […]
Something was off, and Mark Ramsay has had enough experience in the CRO role to not only recognize it, but to act on it. The CRO for Toronto-based appointment scheduling SaaS firm Coconut Software was going over the reporting with his team for the last 30 days of outbound calls. This involved looking into areas […]
A roundup of this week’s mergers and acquisitions in B2B… *** Cision announced that it acquired Bulletin Intelligence, which has written the daily White House News Summary for the Executive Office of the President since 2001, and which also provides custom, expert-curated executive briefings to the CEOs and C-suites of many of the nation’s largest businesses. The acquisition closely […]
