growth CMOs B2B

Self-described ‘growth CMOs’ share data on their key drivers, partners and metrics

More than three quarters of marketers who could be described as ‘growth CMOs’ measure themselves based on revenue impact, followed by gross margin and market share, according to the recents of a study released Wednesday from the CMO Council. In ‘The CMO’s Growth-Driving Playbook,’ the industry association conducted an online survey as well as in-person […]

CMO Council

CMO Council Exec Says Survey Shows ‘Arrogance’ of B2B Marketers Must End

More than half of consumers across the U.S., Europe and Canada say company websites and e-mail remain their go-to channels — a sign one CMO Council exec says the “arrogance” of B2B marketers must come to an end. In The Customer In Context: Understanding The Real Expectations of Today’s Connected Consumer, the CMO Council and SAP […]

Essential employee engagement at B2B enterprises

Brand and identity are dependent on employee engagement. That’s the take away from new research released by the Chief Marketing Officer (CMO) Council, in partnership with CultureSphere and Executive Networks Inc. The research highlights some interesting information about company buy-in and how it relates to brand identity and recognition. One goal of the report aimed […]