After spending six weeks traveling through Southeast Asia with my family in 2017, I came home to more than 2,000 emails! We are inundated with information: blog posts, videos, social media, advertisements, podcasts, infographics, photos, bill- boards, videos, direct mail and more. The growing embrace of storytelling is an attempt to make sense of the […]
Tag: Coca-Cola
Editor’s Note: If you think hiring good people for B2B roles is difficult now . . .
I remember having lunch several years ago with a senior marketing executive from a very large enterprise software company that would be completely unknown to the average person. This was not a hiring meeting, but we got talking about other companies and I dropped the name of another large firm, which was one of my […]