Marketing Spark Mark Evans

Why the power of storytelling can lead to a marketing spark in B2B firms

After spending six weeks traveling through Southeast Asia with my family in 2017, I came home to more than 2,000 emails! We are inundated with information: blog posts, videos, social media, advertisements, podcasts, infographics, photos, bill- boards, videos, direct mail and more. The growing embrace of storytelling is an attempt to make sense of the […]