marketing to millennials

How B2B Marketers Can Market to Millennials

B2B marketing in the traditional manner is no longer a choice. Developments in technology have modified how buyers research and discover products and services. Now, there is an advanced group of buyers who are well known with the new digital landscape known as millennials. Millennials favor a different approach. They are more willing to do […]

social community

How Social Communities Anchor B2B Digital Programs

Imagine a US football team on the field without a quarterback. That’s what it’s like to be marketing and communicating online without a social community. The role that social communities can play in the marketing and communications process is woefully misunderstood. Many corporate community efforts tend to focus on community for one of three reasons: […]

The 5 sub-reddits every CEO should be reading daily

It’s easy to label reddit another distraction that could easily eat up your hours. But with decisive forethought and understanding of what this massively popular network has to offer, you can ensure you’re hip to the latest trends in business, marketing, venture capital and more. Today we present the top five sub-reddits (or communities within reddit) […]