B2B marketing in the traditional manner is no longer a choice. Developments in technology have modified how buyers research and discover products and services. Now, there is an advanced group of buyers who are well known with the new digital landscape known as millennials. Millennials favor a different approach. They are more willing to do […]
Peter Drucker said everything is either marketing or innovation. With digital, the new saying could be that all marketing is content. And it’s not just marketing. We marketers are actually late to the game. Think about the amount of content being created for training, education and HR (as in best practices, not employees) that goes […]
Imagine a US football team on the field without a quarterback. That’s what it’s like to be marketing and communicating online without a social community. The role that social communities can play in the marketing and communications process is woefully misunderstood. Many corporate community efforts tend to focus on community for one of three reasons: […]
The B2B space can be a hectic overwhelming field, but there are many options for online communities to better understand your field and network with like-minded professionals. We want to hear from you about your top B2B online community that you enjoy visiting, that you find enriching. Nominations are open now to tell us about […]
In today’s over-saturated online world, getting the attention of and engaging with a target audience is difficult. We’ve become so jaded to a lot of online content that it’s hard for any marketer, much less a B2B professional, to truly engage and develop a relationship with an audience. This is why many are turning to digital […]
It’s easy to label reddit another distraction that could easily eat up your hours. But with decisive forethought and understanding of what this massively popular network has to offer, you can ensure you’re hip to the latest trends in business, marketing, venture capital and more. Today we present the top five sub-reddits (or communities within reddit) […]
NOTE: This is part two of our Reddit primer. Check out part one, Rules for Reddit: B2B intro to the world’s most influential discussion forum. You know that guy at the dinner party who can’t stop talking about what he does and how important it is and how good he is at it? If you’re […]
