Compared with ‘traditional’ copywriting strategies and campaigns, B2B copywriting is completely different. When communicating with other businesses, your audience is looking for completely different things and considering many different concepts than your typical cat-video-loving internet user. But what are these differences and how can you adapt your writing style to match exactly what they’re looking […]
Outsourcing content can help to make companies, like those in B2B, more versatile; getting the work done as necessary without having to directly employ staff. There are plenty of companies that can help with outsourcing. Some specialise in stock photos, others in videos. Some provide copywriting services and others provide infographics. They all work slightly […]
Before getting up on my high horse to pontificate, I gotta come clean. I’ve committed all 3 of these marketing sins many, MANY times. They are as common as bread and potatoes. (So don’t be too hard on yourself if you’re guilty too.) Also, there’s almost always a way to make any word perform for you, if […]
Content inventory and audit. Did your heart just skip a beat? You’re not alone. Most marketers aren’t fans of them either, because they don’t know what an inventory and audit is, or how it benefits their company. Sure, they’re “important” and something everyone “should” do, but no one wants to put the effort into it. […]
