copywriting, content marketing strategy

Top B2B Copywriting Practices That Convert

Compared with ‘traditional’ copywriting strategies and campaigns, B2B copywriting is completely different. When communicating with other businesses, your audience is looking for completely different things and considering many different concepts than your typical cat-video-loving internet user. But what are these differences and how can you adapt your writing style to match exactly what they’re looking […]

outsource content

6 Places To Outsource Content For B2B Websites

Outsourcing content can help to make companies, like those in B2B, more versatile; getting the work done as necessary without having to directly employ staff. There are plenty of companies that can help with outsourcing. Some specialise in stock photos, others in videos. Some provide copywriting services and others provide infographics. They all work slightly […]