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Tag: CPI

customer performance indicators

The Secret Value of Customer Performance Indicators

B2B Marketing News, Latest B2B News, Top News July 25, 2017July 24, 2017 Elizabeth Williams

How many marketing KPIs do you have? Don’t worry, there’s not a test and, as far as I can tell, no particularly correct answer. The “right” KPIs for marketing seem to be largely determined by the companies selling us the dashboards that are supposed to help us measure them.  That’s a conversation for another day, and you […]

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