Customer churn tends to be marketers’ nightmare for good reason: if an organization’s average contract value is $50,000, losing even ten customers can cost as much as $900,000. What’s more, it won’t take long for leaving customers to resort to your competitors. In the end, it will strengthen their market presence and inevitably weaken yours. […]
Customer churn accounts for one of the most expensive business losses. Attracting new customers involves substantial marketing costs, compared to retaining existing ones. Although the churn rate varies significantly by industry, from 5% for SaaS companies up to 38% for telecom organizations, all companies aim to reduce these rates as much as possible by identifying […]
