Using behavioural economics to drive customer engagement

For many companies, sometimes it takes a fresh perspective to figure things out, and at BE Works that’s just what they do. The Toronto-based consulting firm analyzes consumer behaviour and determine ways of influencing people to achieve the desired behavior. Welcome to the new world of behavioural economics. We spoke with BE Works CEO Kelly […]

Veteran Toronto startup Intelliresponse acquired by [24]7

An all-cash exit for a veteran Toronto virtual agent/customer experience startup: [24]7 announced this morning that it has acquired Intelliresponse, a member of the Toronto startup scene for over a decade. Intelliresponse combines predictive analysis and content-based customer service into virtual agents, providing live, on-demand answers to questions from digital visitors. See the media release […]