The past decade has proven the importance of digital mediums to set the difference in marketing strategies and catching a large pool of clients. Whereas some people may agree your office’s location still proves a decisive factor for building trust in customer service management, there is still an unexploited value in the usage of smartphones […]
B2B company-customer relationships have changed. The cloud coupled with more informed, empowered customers has pushed B2B companies toward subscription business models. Because “sell it and forget it” modes of business are long-gone, account management is more important than ever However, most B2B companies are challenged to do it effectively given upfront investment and steep learning […]
For many companies, sometimes it takes a fresh perspective to figure things out, and at BE Works that’s just what they do. The Toronto-based consulting firm analyzes consumer behaviour and determine ways of influencing people to achieve the desired behavior. Welcome to the new world of behavioural economics. We spoke with BE Works CEO Kelly […]
An all-cash exit for a veteran Toronto virtual agent/customer experience startup: [24]7 announced this morning that it has acquired Intelliresponse, a member of the Toronto startup scene for over a decade. Intelliresponse combines predictive analysis and content-based customer service into virtual agents, providing live, on-demand answers to questions from digital visitors. See the media release […]
