Harnessing the Kinetic Commerce Model for B2B: It’s all about personalization

When it comes to reaching customers, personalization is increasingly important. Traditional advertising and social media can still be a big part of any strategy, yet customers seek richer, more engaging experiences. That’s why the Kinetic Commerce model, a platform designed for B2C commerce, might have potential for B2B companies. What’s Kinetic Commerce? The Toronto-based company’s […]