If you aren’t including public relations activities in your overall, B2B sales, marketing and business goals, you will have a difficult time seeing success. Many view PR as simply “public relations” that works in its own silo, but it is much more. It’s the key to getting your B2B’s brand image and messaging out the […]
Uberflip is not only hosting a conference whose name refers to ‘the content experience” this week — it has also recently hired new talent in a department with the same name that’s focused on an area far beyond demand generation. A panel discussion at CONEX, which is taking place in Toronto, included Paige Gerber, Uberflilp’s […]
Customer experience has remained one of the most crucial factors in retaining the existing clients. The customer pool for B2B businesses is smaller when compared to B2C businesses. For B2B businesses, it is extremely important to hold on to the current customers as losing even a single customer due to poor customer service can be […]
Hello again and welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s trending on Twitter, LinkedIn and other social platforms in the B2B space. We’ve got a wide range of B2B topics to cover this week, from the latest developments in artificial intelligence and the best ways to leverage social […]
Welcome back to another edition of B2B Trending Conversations, our weekly selection of buzzworthy B2B tweets and posts. As Halloween fast approaches, we’ve embraced the trick-or-treat spirit with a treat of an infographic with scary marketing stats and helpful tips. We’re also running another infographic on building customer success as well as links to articles […]
