Forrester CX certification

Forrester CX certification takes businesses on a six-week customer experience deep dive

Forrester is building on its research into the ways organizations can improve the kind of  customer experience they offer by launching a CX certification course that aims to close skills gaps, develop ROI models and more over a six-week period. Based in Cambridge, Mass., Forrester’s analyst team covers a wide variety of subjects that include […]

BeWorks behavioral economics

BEworks boosts marketing efforts to educate executives on the business benefits of behavioral economics

It may not be as well-known as the best-selling author who co-founded it, but BEworks is taking some big steps to raise awareness of its track record in applying behavioral economics to boost conversion rates, stimulate enterprise innovation and more. Over the past few months, BEworks has set up in a new, larger office space […]

B2B Community Spotlight: The Customer Experience Professionals Association

In the world of B2B, online communities see lively discussion and debate from their members. They also see the sharing of resources and knowledge contributed by field experts and host well-planned live events. For those who work in the field of customer experience, this paid-access website for the Customer Experience Professionals Association is a must-bookmark. […]

What you need to know about Twitter’s customer service handbook

Twitter is taking aim at customer engagement and personalized brand marketing with the release of a new report, the “Customer Service on Twitter Playbook”. It look at how customers are engaging more with brands on Twitter, especially for customer service issues (or social care, as it’s also known), and how brands are responding to those requests, […]