The guide to knowing the right metrics for B2B landing page success

You’ve designed killer landing pages for your B2B website, filled it with compelling copy and strong images that encourage action from your readers. Now what? It’s time to measure the effectiveness of your landing pages. Analyzing it gives you important insights into the strengths and weaknesses of your lead generation efforts. You’ll find out which pages are working […]

Hashtag Team: B2B marketing, creativity vs. insight, content marketing tips

What’s trending this week in the B2B Twittersphere? As we do every week, the Hashtag Team column scoured Twitter to find out the hot trends B2B insiders are discussing in marketing, advertising, Big Data, social media and more. This week, we feature buzzworthy reports on content marketing, social media trends, marketing budgets and the difference between creativity […]

Connecting the dots of the social web: An interview with Nexalogy’s Claude G. Théoret

How can a B2B company or marketer keep an eye on all that social media chatter surrounding their space? It takes time, well-planned strategies and knowledge of what’s relevant and what’s pointless. Also, how can a B2B marketer wade through all the spam infecting the social Web? According to Nexgate, there was an increase of 355 […]

Josh Elman on the only metric that matters

Guest post by Josh Elman, who has worked at several major digital media companies. He is now a partner at Greylock Partners. This article was originally published on Medium. Reprinted with permission. I’ve been lucky to be part of the early growth of several really interesting and now important networks including LinkedIn, Facebook, and Twitter. […]

The B2BNN guide for maximizing your mobile memory

In today’s hyper-connected business world, busy executives are spending increasing amounts of time away from their desks and on the road. That means they’re using their computers less and relying more and more upon increasingly powerful smartphones and tablets. All mobile devices, whether iOS or Android, have limits to the amount of data they can store. […]

13 things you need to consider before bringing your business to the cloud

Individuals, businesses, non-profit organizations and schools are heading to the cloud. The innovation in the cloud-computing industry is emphatically transforming the workplace as a greater abundance of data is being stored. Data is being accessed from anywhere and everywhere and the way workers are performing their job duties is evolving. The cloud era is here […]

Walks become runs: ‘Moneyball’ lessons on digital measurement

I grew up watching all kinds of sports with my father, and to this day I love baseball. Though my brother, the other sports fan in the family, says baseball is ponderously slow, there’s something about its rhythms to love. I remember as a kid watching the larger-than-life baseball heroes of the ’70s and ’80s, […]