I got the text around 6:30 p.m., while I was still holed up in my hotel room trying to finish a story: Michael Dell had unexpectedly shown up at the party I was supposed to be attending, and if I ran I might have a chance to talk with him in person. Unfortunately, some deadlines […]
Like any good marketer, Allison Dew kept her closing remarks at Dell Technologies World on Wednesday simple, succinct and unforgettable: “Don’t be a phone ‘ho.” Yes, you read that correctly. Dew, the enterprise tech giant’s CMO, drew huge laughs by echoing her fellow panelist in a conference session — musician and entrepreneur Wil.I.AM — who […]
For all the enterprise product announcements being made, Dell Technologies World holds little of the drama you’d find on Dawson’s Creek, The Affair or Fringe, but if a good story unfolds, Joshua Jackson is ready to provide the technology and services to bring it to life. The actor and co-founder/chairman of Liquid Media Group was […]
Dell announced Monday at VMworld that it would be enhancing its end-to-end solutions for VMware from the datacenter to systems and device management. VMware virtualization allows users to run various virtual machines on one physical machine. This is done with each virtual machine sharing the power of the single physical machine in numerous environments. It’s beneficial […]
This article is part of B2BNN’s CMO Series In complex global marketing organizations, nothing is done the way it used to be. The addition of “data-driven” to all aspects of marketing is increasing the demand not only for data scientists who can make sense of the numbers, but those who can uncover the narrative behind […]
Welcome to the second and last part of our B2B primer on Google+. Last week, we took you on a short tour of the platform’s major features. We also shared a list of best practices to help you get started on engaging with your audience on this under-used platform. Today, let’s go a step further […]
