What starts off as a very straightforward scene with a young businesswoman in a typical boardroom soon turns into a topsy-turvy journey that’s all about Deloitte trying to open up business professionals to unexpected possibilities. The consulting giant’s latest TV commercial appears to be inspired by the work of the late Dutch artist M.C. Escher, […]
Tag: deloitte
Meet the top 20 B2B Professionals To Watch in 2019
Here’s the problem with an annual list like B2B News Network‘s B2B Pros to Watch: we could justifiably run many of the same people we celebrated in 2018 — Anne Handley, Jay Baer, Lee Odden and so on — every single year. Of course, that wouldn’t be very interesting, and it would do a disservice […]
Deloitte TV commercial urges B2B leaders to ‘take charge of the change’ unfolding before them
B2B firms pay consulting companies a lot of money for their advice, but the latest Deloitte TV spot boils its key insight into a single sentence: “take charge of the change.” Using a variety of growth-oriented imagery — from what appear to be atoms and molecules coalescing into shape, a flower’s petals exploding outward and […]
PathFactory CEO Mark Opauszky predicts two big trends influencing customer adoption as a growth metric
PathFactory’s CEO is betting the future of growth in B2B will come from adding more value through post-sale data and taking a more granular approach to customer advocacy programs. The Toronto-based company, which rebranded from its original LookBookHQ moniker earlier this year, recently landed on the Deloitte Canada Fast 50, a list of companies the […]
Rangle begins rebrand that puts creative and strategic DX capabilities in the foreground
Rangle has begun a rebrand that aims to show how an organization that began as a technical consultancy has the creative and strategic capabilities to help enterprises achieve digital transformation faster and more successfully. Based in Toronto, Rangle launched several years ago specializing in helping businesses create mobile-first web sites and other digital challenges, with […]
The head of Deloitte’s Omnia AI practice poses questions that could reframe ‘non-prediction’ problems
About 10 years go, long before she took the lead at the Omnia artificial intelligence practice of Deloitte, Shelby Austin was working as a partner in a law firm, reviewing documents and preparing for trial. The documents — all 30,000 of them — were in binders, and they were being divided “relevant,” “privileged” and “hot […]
Editor’s Note: Don’t let Deloitte’s most persuasive 2018 prediction get you down
Earlier this week in Toronto, consulting firm Deloitte hosted an annual event where its research team predicted the biggest trends to come in technology, media and communications. Unlike years past, however, this year’s next big thing was a set of massively lowered expectations. According to Duncan Stewart, who leads the research practice at Deloitte Canada, there are plenty of […]
DXagents Consortium Targets Digital Transformation in Canada
Alliance of 9 organizations kicks off DXagents program; aims to help Canadian businesses become more globally competitive by embracing digital technology TORONTO, Feb. 23 – Today marks the launch of DXagents, a first-of-its-kind national digital transformation accelerator comprised of business leaders and technologists from leading private, public and not-for-profit organizations in Canada. The year-long partnership between Deloitte, SAP, Amazon Web Services, Intel, SUSE, CIO […]
Welcome to the era of CMO 2.0
Forget the marketers from Mad Men. Today’s generation of chief marketing officers (CMOs) face far bigger roles and much greater expectations, according to a new report from Deloitte entitled “CMO 2.0 takes charge – How chief marketing officers will succeed in the omnichannel era.” CMO 2.0: Challenge is Complex, Opportunity is Simple Businesses today are far […]