B2B firms pay consulting companies a lot of money for their advice, but the latest Deloitte TV spot boils its key insight into a single sentence: “take charge of the change.” Using a variety of growth-oriented imagery — from what appear to be atoms and molecules coalescing into shape, a flower’s petals exploding outward and […]
PathFactory’s CEO is betting the future of growth in B2B will come from adding more value through post-sale data and taking a more granular approach to customer advocacy programs. The Toronto-based company, which rebranded from its original LookBookHQ moniker earlier this year, recently landed on the Deloitte Canada Fast 50, a list of companies the […]
Rangle has begun a rebrand that aims to show how an organization that began as a technical consultancy has the creative and strategic capabilities to help enterprises achieve digital transformation faster and more successfully. Based in Toronto, Rangle launched several years ago specializing in helping businesses create mobile-first web sites and other digital challenges, with […]
About 10 years go, long before she took the lead at the Omnia artificial intelligence practice of Deloitte, Shelby Austin was working as a partner in a law firm, reviewing documents and preparing for trial. The documents — all 30,000 of them — were in binders, and they were being divided “relevant,” “privileged” and “hot […]
Earlier this week in Toronto, consulting firm Deloitte hosted an annual event where its research team predicted the biggest trends to come in technology, media and communications. Unlike years past, however, this year’s next big thing was a set of massively lowered expectations. According to Duncan Stewart, who leads the research practice at Deloitte Canada, there are plenty of […]
Alliance of 9 organizations kicks off DXagents program; aims to help Canadian businesses become more globally competitive by embracing digital technology TORONTO, Feb. 23 – Today marks the launch of DXagents, a first-of-its-kind national digital transformation accelerator comprised of business leaders and technologists from leading private, public and not-for-profit organizations in Canada. The year-long partnership between Deloitte, SAP, Amazon Web Services, Intel, SUSE, CIO […]
Forget the marketers from Mad Men. Today’s generation of chief marketing officers (CMOs) face far bigger roles and much greater expectations, according to a new report from Deloitte entitled “CMO 2.0 takes charge – How chief marketing officers will succeed in the omnichannel era.” CMO 2.0: Challenge is Complex, Opportunity is Simple Businesses today are far […]
