B2B News Network was proud to present the latest B2BPOV event with Edelman Toronto last night. The theme was “Lessons From Dim Sum for B2B Content Marketing”. Andrew Brown, Founder of Write on the Money, joined Derek Chezzi, Editorial Director, Collaborative Journalism at Edelman, in a lively Q&A. If you weren’t able to attend, we’d […]
Yesterday B2BNN hosted a live Twitter Chat discussion with Derek Chezzi, Editorial Director, Collaborative Journalism of Edelman Toronto. There were some fantastic questions, so we thought we’d share them with everyone. Q1: You focus on business storytelling. How do you identify a good story to be told? A1: Stories – editorial or brand stories for […]
